Play Meter

Issue: 1984 July 01 - Vol 10 Num 12

UP FRONT
OPERATORS
HAVE
ALTERN A liVES
This issue should prove to be one that readers will
refer to over and over again . Charles Ross and Richard
Priesmeyer, partners in Innovative Management
Consultants, have written six articles that can change
your perspective of your business and its future.
In the articles, you'll see that Priesmeyer calls
operators "service distributors." " ... the amusement
operator is actually a distributor of services and
currently distributes amusement equipment exclu-
sively," he explains. " As a distributor of se r vice, each
operator has specific obligations which he may not
fully realize. Opportunities for expansion place new
demands on operations. "
Service is the most valuable asset an operator can
offer a location, Preismeyer said. However, that
service doesn't have to be limited strictly to video
games. A service distributor has many alternatives .
After reading these articles, we don't expect you
to completely revamp your business. We hope they
will give you some thought provoking ideas that will
get you thinking about how to build a better business.
Please let us hear your comments on the stories.
Ross and Priesmeyer are recognized members of
the coin-op industry. Priesmeyer has been a speaker
at past AOE shows giving seminars on " How To
Evaluate Your Current Business and Plan for Future
Growth," " Effective Management ," " How to
Measure and Control Success and Failure ," and more.
Charles Ross has also given seminars at AMOA,
AOE , ASI , and state association shows. Some of his
topics include " Cash Flow Management and How it
Affects the Operator," " Depreciation and its Impact
on the Amusement Operator," and "Street Location
Profit Analysis. "
Both men were instrumental in the development
of Innovative Management Consultants ' Profit
Analysis and ROI Analysis program s for amusement
machines and locations. Priesmeyer was the sole
developer of the Operators' Investment Analysis
computer program and related programs which are a
part of the computer system sold by Innovative
Management Consultants.
Priesmeyer has a bachelor's and master's degree
in business administration and a doctor of philosoph y
degree and is a professor of management at South-
west Texas State University. Ross has a bachelor's and
master's in business administration and previously
taught accounting, finance, and economics at South-
west Texas University. Ross is an operator running
arcades and a route in Texas.
Valerie Cognevich
Editorial Director
6
PLAY METER, July 1, 1984
Sigma games
Letters to
the editor
• • •
On page 61 of the April 15 issue
of Play Met er, you mentioned that
Sigma Enterprises of Tokyo, Japan,
will start distribution of two new
games, Scion and Akazukin, avai l-
able as kits also .
I have a few Sigma machines,
namely Spiders, that are badly in
need of conversion kits . Please send
me information on where I may
obtain kits for the Sigma machines,
or who I can contact o n this matter.
Something on your mind you want to vent?
Got a gripe? Full of praise? Ha ve a
question? If you have comments on the
coin operated entertainment industry,
write to Play Meter. Our "Letters to the
Editor" columns are dedicated to you, the
operator/ reader.
All letters must be signed; if requested,
only initials will be used or the name
withheld from print. Please include return
address (although, for the sake of your
privacy. addresses will not be printed.) All
letters subject to standard editing. Be
conctse.
PLAY METER. July 1 , 1984
Editor's Note: Sigma's address in
Japan is: 13 - 11, Udagawacho,
Shibuya-ku, Tokyo, 150, Japan.
If anyone knows of an address in
America for the firm, please contact
Play Meter.
Audio VisuQI
Amusements
Clarification
I would like to clarify an item that
appeared in a feature on Audio
Visual Amusements, a Sr. Louis dis-
tributor and a competitor of mine.
(Play Meter, May 1, p. 32) After
mentioning how other disrribs in Sr.
Louis have closed while A.V.A.
thrived, your article says that Bally
Midwest (where I was manager)
"struggled, and replaced branch
manager Joe McCarthy with former
World Wide manager Jerry Wom-
ble."
This is nor, in my opinion, accu-
rate reporting. I resigned from Bally
Midwest in February and immedi-
ately took a position with Atari
Distributing. The move had nothing
whatsoever to do with A.V .A. or irs
business. Bally Midwest Sr. Louis's
marker penetration and efficiency,
while I was manager, is a matter of
record that was not fairly portrayed
by your article.
Otherwise I like your magazine
and articles very much.
Joe McCarthy
Atari Distributing Inc.
Elk Grove Village, Illinois
Any information on any kits that
will fir the Spiders machines will be
appreciated.
Leonard Guillory Jr.
Computer Power
Amusement Co.
Beaumont, Texas
Offering the finest
new and used
equipment
REPRESENTING LEADING FACTORIES

SALES, PARTS, SERVICE

NEW IN CRATE
(Cine.) Dragon's Lair (1000 disc) $3495
(Nin.) Donkey Kong II $1095
(Myl.) M.A.C.H. 3 $2795
(Nin.) Mario Bros. $1095
(Nin.) VS System call
(Zaccaria) Farfalla $1795
(Nin.) Punch-Out call
YOU'VE TRIED THE· REST,
NOW TRY THE BEST
''We're Eager To Serve''
1809 Olive Street
St. Louis, Missouri 63103
314/421-5100
For further information, call Pete Entringer (collect)
7

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