UP FRONT
OPERATORS
HAVE
ALTERN A liVES
This issue should prove to be one that readers will
refer to over and over again . Charles Ross and Richard
Priesmeyer, partners in Innovative Management
Consultants, have written six articles that can change
your perspective of your business and its future.
In the articles, you'll see that Priesmeyer calls
operators "service distributors." " ... the amusement
operator is actually a distributor of services and
currently distributes amusement equipment exclu-
sively," he explains. " As a distributor of se r vice, each
operator has specific obligations which he may not
fully realize. Opportunities for expansion place new
demands on operations. "
Service is the most valuable asset an operator can
offer a location, Preismeyer said. However, that
service doesn't have to be limited strictly to video
games. A service distributor has many alternatives .
After reading these articles, we don't expect you
to completely revamp your business. We hope they
will give you some thought provoking ideas that will
get you thinking about how to build a better business.
Please let us hear your comments on the stories.
Ross and Priesmeyer are recognized members of
the coin-op industry. Priesmeyer has been a speaker
at past AOE shows giving seminars on " How To
Evaluate Your Current Business and Plan for Future
Growth," " Effective Management ," " How to
Measure and Control Success and Failure ," and more.
Charles Ross has also given seminars at AMOA,
AOE , ASI , and state association shows. Some of his
topics include " Cash Flow Management and How it
Affects the Operator," " Depreciation and its Impact
on the Amusement Operator," and "Street Location
Profit Analysis. "
Both men were instrumental in the development
of Innovative Management Consultants ' Profit
Analysis and ROI Analysis program s for amusement
machines and locations. Priesmeyer was the sole
developer of the Operators' Investment Analysis
computer program and related programs which are a
part of the computer system sold by Innovative
Management Consultants.
Priesmeyer has a bachelor's and master's degree
in business administration and a doctor of philosoph y
degree and is a professor of management at South-
west Texas State University. Ross has a bachelor's and
master's in business administration and previously
taught accounting, finance, and economics at South-
west Texas University. Ross is an operator running
arcades and a route in Texas.
Valerie Cognevich
Editorial Director
6
PLAY METER, July 1, 1984