I. AI
Twice a Month Publication for the Coin Operated Entertainment Industry
'WBPA
Membet Business Publications AudO
CONTENTS/volume
Mem be t -
10, Number 3/Februory 1, 1984
FEATURES
51
Arcade Ventures
Attracting people into a location is the goal of any arcade. Dill Kurtz reports on a ' 50s-
themed arcade called Dobby Sox on page 51 , and Mary Claire Blakeman writes about
lapp's, a new franchising venture from Pizzo Time Theatre, on page 62.
56
Bushnell Debuts System
The mysterious brown box was opened at lost when Nolan Bushnell marketed his
new Sente System to distributors for the first time. Snake Pit is !he first game
represented in the system. Valerie Cognevich attended the distributor showing and
reports on the Sente product and distributors' questions and remarks.
More in This Issue
Machine T oxotion Puzzles lncomot Attendees by Gerry Wise , p. 35 : Peach State Holds
Open House, p. 43; IAAPA Show Draws 8 ,695 Attendees, p . 45; A New York 'Sting'
Nets Results by Roger Sharpe, p. 47; Gottlieb Changes Nome Out Legacy Endures by
Roger Sharpe, p. 64; Auctions Help Operators Survive in the '80s, p. 67 ; Wurlitzer
Debuts Video Disc Music Oox by Gerry Wise , p. 71 .
DEPARTMENTS
5 Letters to the Editor
6 Up Front
7 Guest Editorial
8 AOE '84
10 News
12 Equipment Poll
20 News Briefs
~9 State Update
7 5 Critic's Corner
80 Legal Hints
82 Our 'cades
100
1 04
105
11 0
116
Frank's Cranks
New Products
Technical Topics
Classified Advertising
News Briefs
Cover Credit: Dobby Sox is on arcade trying to attract a diverse clientele with its
1950s atmosphere . Flashing neon window signs, a block and white checkered floor,
and on old-fashioned soda fountain give a '50s look. See page 51 .