Play Meter

Issue: 1984 December 15 - Vol 10 Num 23

t
LAY
Twice a Month Publication for the Coin Operated Entertainment Industry
WBPA
t-.A.e m be r Clusi ness Publicati o ns Audit
t-.A.ember
CONTENTS/ Volume 10. Number 23/December 15. 1984
FEATURES
Special Year in Review Section
Even Orwell Couldn't Predict How Dod It Was .... 20
1984 was not a year to write home about in the coin-op amusement business,
but the editors hove compiled a yearlong summary of industry events for those
with the morbid sense of re-reading all the gory details about the year tne video
boom turned to bust.
Guide to Play Mettn 1984 . . . . . . . . . . . . . . . . . . . . . . 29
A complete index to all feature stories. news articles. regular departments, and
product introductions appearing in the pages of Play Meter during the post year.
Every Which Way Dut Up . ....................... 09
Correspondent Roger C. Sharpe tokes on overview at the year's uneven
introduction of new equipment and draws some conclusions about the industry's
direction in 1985.
The Economics of Leasing Vehicles
40
Correspondent Joseph Arkin explores the feasibility of operators leasing their com-
pony vehicles.
Cigarette Vending, Minors, and the Role of NAMA
52
The ubiquitous decal forbidding the sole of ciogrettes to minors was the work of the
notional vending association (N.A.M.A.).
DEPARTMENTS
6
7
9
12
44
Up Front
Letters to the Editor
News
National Play Meter
Coinman Interview
54
57
59
60
62
Tax Tips
Frank's Cranks
New Products
Aids to the Trade
Classified Advertising
Cover Design: by Morgret Vincent. If one con tell the future by examining the post.
then this "Year in Review" Issue should serve as the industry's astrological guide to
1985 and thereafter.
Publisher and Editor:
Ralph C. Lolly II
Associate Editors:
Valerie Cognevich
David Pierson
PEACHSfAIE
Art Director:
Korey Schwark
Distributing Co.
Typographers:
Jo Ann Anthony
Diane Cooper
Graphics Designer:
Margret Vincent
For 31 years The Dependable Supplier to the Coin Machine Industry,
with Quality Parts and Supplies at the Lowest Possible Prices. For •••
Technical Writer:
Frank Seninsky
• VIDEO ••. • INTEGRATED CIRCUITS ... • PHONOGRAPH
• AMUSEMENT GAMES ... • SOCCER & POOL TABLES
• ELECTRONIC SUPPLIES ..• • VENDING MACHINES
Correspondents:
Dawn Adorna
Mary Claire Olakeman
Laura R. Oraddock
Oil! KurTz
Gene Lewin
Charles C. Ross
Roger C. Sharpe
"We Guarantee Satisfactory Service"
PARTS CATALOG AVAILABLE UPON REQUEST.
PARTS DIVISION ••.
Advertising Manager:
Karen Gray
1040 Boulevard S.E.
Atlanta, Georgia 30312
Phone 404-622-4401
Circulation Manager:
Renee' C. Pierson
Accounting Manager:
Susan Oiggs
Toll Free Phone ... 1-800-241-1346 (except in Georgia)
r-
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nOTICE:
:
of 150 uldeos and tnooers
:
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i ABSOLUTE PUBLIC AUCTIOn :
Eueruthlng will be sold regardless of orlcen


I
Auction will be held at:
&400 Franlltord Avenue
Baltimore, mo
on
saturdau, november 24 at 1 o:ao a.m.
Anu questions can be answered bU ohonlng:
301/485-3700 (collect)
~
I
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European Representative:
Esmay Leslie
Counsel:
Rufus King
PLAY METER. December 1 5. 1984.
Volume 1 0 . No. 23. Copyright 1984 by
Skybird Publishing Company. Ploy
Meter (ISSN 0162-1343)(USPS 358-
305) is published rwice monthly on the
1 sr and 15th of the month. Publishing
office: 6600 Fleur de Lis. New Orleans,
La . 70124: Moiling address: P.O. Oax
24170. New Orleans 70184. U.SA;
phone: 504/488-7003 . For subscrip-
tions: 504 / 83 7 -7 98 7. Subscription
rates: U.S. and Canada-$50: foreign:
$150, air moll only. AdverTising rates
ore available on request. No portofthls
magazine moy be reproduced with-
out expressed permission. The editors
ore not responsible for unsolicited man-
uscripts. Ploy Meter buys oil rights,
unless otherwise specified, ro accepted
manuscripts, carToons. orr work, and
photographs. Second-class postage
paid or New Orleans, LA 70113 and
additional mailing offices. Postmaster:
Send Form 3579 to PLAY METER. P.O.
Oox 24170. New Orleans, LA 70184.
European Office: PLAY METER Pro-
morions,"Horescombe" Watford P.ood,
NorThwood Middx. England, North-
wood 29244.
machines supplied bu:
Columbia uandlna. Inc.
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PLAY METER. December 1 5 . 1984

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