Play Meter

Issue: 1984 December 01 - Vol 10 Num 22

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UP FRONT
AMOA '84
The Door to the Future
It is becoming more and more apparent
that the leadership and direction once pro-
vided by a number of the industry's large
manufacturers are rapidly fading away. These
manufacturers once were unmatched in their
dedication and commitment to the industry,
and its future was virtually unlimited. "Innova-
tion" was the word of the day. Imagination and
creativity resulted in new exciting products
that vaulted this industry out of the Dark Ages
and into the Space Age. Now, these days are
gone.
Victims of their own greed, these manu-
facturers are fading away one by one. Some
made it big, real big, and took the money and
ran and are now looking for other horizons.
Others are now seeing their last sunset. Left
behind are the remains of an industry
exploited to the hilt-one that is wandering
around aimlessly searching for new leader-
ship, direction, and, most of all, a bright, pro-
mising future. But when this year's AMOA
convention opens, the search for new leader-
ship and direction may finally be over.
When the AMOA show doors are
Ralph C. Lally II
opened, they may very well reveal the future of
the industry. Inside the exhibit hall will be
some 40-plus companies that have never
exhibited at the AMOA show before. These
companies obviously realize the vast potential
the industry still has to offer. Otherwise they
wouldn't be there. The words "innovation,"
"creativity," "imagination," "excitement,"
"dedication," and "commitment" may become
part of this industry's vocabulary once again.
There is a very good chance that the com-
panies that will be shaping the industry's future
will be among these new exhibitors. If you
were fortunate enough to afford the expense
of coming to this year's AMOA show, I urge
you to seek out these new exhibitors and find
out who they are and what they have to offer.
You may very well find yourself talking face-to-
face with the leaders of tomorrow. If you are
among the many operators who could not
afford the trip this year, you can depend on
Play Meter to bring you back the real story
that unfolded. If the future is here, you will be
the first to know about it.
J
,
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, •
retail model to emphasize why it is
emphatically not appropriate for
coin-op settings.
We have incorporated the elec-
tronics in the game cabinet elimi-
nating the overhead scoreboard, the
independent light source, and the
intern."! power supply. Weight has
been reduced substantially neces-
sitating that this lighter game be
somehow fastened to the floor or it
will easily shift during game play in
a coin-operated setting. While the
home game does have sound effects,
Letters to
the editor • • •

Audio VisuQI
Amus.ements
'ChexX at home
Even Chexx hockey has entered
the home market. With the addition
of a coin door, you've got a new
game.
Tonawanda is a suburb of
Buffalo, New York, so you can
imagine how shocked the Buffalo
vendors felt when we read this ad in
the Sunday Buffalo News sports
section. ICE flattened the dome, put
scoring in the playfield, and omitted
the coin door.
Bill Johnston
Buffalo, New York
some of these have been eliminated
in order to reduce cost to the retail
market.
The dome has been flattened
resembling a dust cover, which
would allow game players in a coin-
op setting to put drinks, food, and
trays, and anything else they choose
to on the top of the game, making it
totally inappropriate in a coin-op
setting. Th e game time sequence is
fixed and does not allow the opera-
tor variable time settings as pro-
vided in the coin-op game. The puck
Offering the finest
new and used
equipment
REPRESENTING LEADING FACTORIES

SALES, PARTS, SERVICE

NEW IN CRATE
(Cine.) Dragon 's Lair (1000 disc)
(Myl.) M.A.C.H . 3
(Ni n .) VS System
S1595
$1695
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(Nin .) Punch-Out
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c "-' ·,\Vl ·
t .r N Ki
rr_,r-.:;::"OI
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Pel .:.
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(Nin .) Mario Bros.
(Zaccaria ) Farfalla
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THE GAME THA T'S SOiD FOR j"H(\i..S.JIIJ."'i ,"':- .~ .. ' ..:;• \."
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FACTORY DIRECT AT
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CALL 693-9535
590 YOUNG STREET
TONAWANDA, NY 14150
Editor's Note: Here's a reply from
ICE in regard to Bill johnston's
letter.
As is normally the case of a
successful coin-operated game, a
substantially modified version of our
Chexx game has been offered to the
retail market. I will elaborate on
some of the details regarding the
PLAY METER. December 1, 1984
S1045
S1095
S1795
(Nin.) Donkey Kong 3
YOU'VE TRIED THE REST,
NOW TRY THE BEST
''We're Eager To Serve''
1809 Olive Street
St. louis, Missouri 63103
314/421-5100
For further information, call Pete Entringer (collect)
7

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