Valley Hopes Success
Will Repeat Itself at AOE '84
AO ' 3 wa particular) ucce ful
for the Valley ompany. "The indu -
try wa in tran ition,"explained Pre i-
dent huck Milhem. "La t year' how
wa goodforu."
A variety of product got a tt en tion
at AOE '83 . Attendant examined the
new vid eo , but they didn't top look-
ing when the came to a non- ideo
booth. And in Valle ' ca e. operator
topped to check out the compan '
pool table and it foo ball table clo e-
out.
"It wa the beginning of a tran ition
period ," Milhem explained . "Video
had been dominant for the previou
two to three year . Operators were
returning to the ba ics ."
With the ucce ful howing alley
had at AOE '83 and the fact that "the
how ha continually grown," Mil hem
aid the compan will exhibit at
'84, doubling it booth pace from two
booth in 19 3 to four booth in 19 4.
The fifth annual Amu ement Oper-
ator ' xpo will be March 9-11 at the
O'Hare Expo Center in hicago . ew
equipment will be di played and emi-
nar pertaining pecificall y to the coin-
and need non- ideo equipment becau e
of an indu try "dige tion" problem .
Too much product i con umed too
fa t and the operator doe n't ha e
enough time to dige t , or ab orb, it. He
ne er receive hi return on inve tme nt
and accumulate debt
Who will buy?
Valley' Chuck Milhem
op indu try will be pre ented .
Milhem i looking f rward to 0
' 4 becau e he belie e man o pe rat or
till want the co in -o p ba ic . "The
i ntere t ha ne er been hi g her." he
aid . Milhem beli eve operator wa nt
t 0
' 4, Milhem al o belie e
he will ee many trong indu try ur-
i or bu yi ng elect ivel . "They will be
looking long and hard at pool. juke ,
and pin " (which Milhem belie e
are making a comeback of ort ). The
c mpan pre ident al o think no one
product will make a big jump in ale
co mpared to orne product '(m ai nl y
ideo') ucce in the pa t.
What will operator ee at the Valle
b oth ? Milhem ai d a tt endant will
probabl find a coup le of pool tabl e .
the Tiger at, and a pool tab le de k.
With a ll of Milhem' back-to-ba ic
beli ef. hi a d ice to operator bu ing
a t 0 ' 4 i under tand a ble: "D iver-
si f our portfolio. Don't put all our
egg in one ba ket. Ope rat or need a
ta ble. predi ctable income."
•
Diversify your portfolio. Don't put all your egg in one basket.
Operators need a stable, predictable income.
10
PLAY METER. November 15, 1983