Play Meter

Issue: 1983 November 15 - Vol 9 Num 21

Twice a Month Publication for the Coin Operated Entertainment Industry
WBPA
Member Ousiness Publications Audit
Member
C O N T E N T S / v olume 9. Number 21/November 15, 1983
FEATURES
50
More Survey Results
Here ore the final results from Play M~.r's annual State of the Industry Survey. These
results deal primarily with how operators run their businesses and how they deal with
industry issues such as legislation. "gray area" games. and commission splits. Play
M•t•r also gives its conclusions on the state of the industry and some projections for
1984.
55
The Final Authority
There 's no better way to check the progress of different types of equipment than by
asking the operators-the final authority on equipment trends. Down Adomo talked
with 1 7 operators nationwide to get their opinions on equipment performances in
1983 and also what they will buy in 1984.
Colnwoman
62
Sharon Harris does public relations work for her father's company, Stan Harris & Co. She
tells of the lessons she has leomed from legislative bot11es and relates the importance
of good public relations.
More In This Issue
Data East debuts loser disc, by Mike Show. p. 40; North Carolina operators attend
annual trade show. by Valerie Cognevlch . p. 42; and Improve credit soles collections.
by Joseph Arkin. p. 78.
DEPARTMENTS
Up Front
Letters to the Editor
AOE '84
Equipment Poll
News
~9 State Update
61 Tax Tips
69 Our 'cades
6
7
10
12
15
7 5 Scoring Success
80 Frank's Cranks
85 T•chnlcal Topics
88 N•w Products
90 Aids to the Trade
92 Classified Advertising
1 00 News Drfefs
Cover Credit: Data East recently debuted lktga's Dottl•. a loser disc game. For more
information. see page 40.
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Publlsh•r ond Editor:
Rolph C. Lally II
£dltorlol Dl,.ctor:
Valerie Cagnevkh
Managing Editor:
Laura P.. Braddock
Assoclot• Editor:
Mike Shaw
£dltorlol/~s.orch :
Dawn Adorna
An Dl,.ctor:
Katey Schwark
Typogroph•rs:
.Ia Ann Anrhany
Diane Cooper
Graphics O.slgMr:
Margrer Vlncenr
T.chnlcol Wrlt•rs:
Randy Fromm
Frank Senlnsky
Intro:ucing t h a t o r t g·
~ : ...n~
d;a--
_. 0
Entertainment System
from Marantz
A Unique New Form of Musical Entertainment
Now you can delight and fascinate your
guests with the fabulous SING ALONG ••
Entertainment System which plays their
favorite music and lets them sing along by
displaying the lyrics of each song in time with
the music. This revolutionary development in
club entertainment combines the famous
P)ANOCORDER reproducing system with
our versatile new SUPERSCAN '" display con·
sole. an electronic screen composed of solid
state light emitting diodes (LED's).
Using factory encoded tape cartridges, the
SINGALONG system operates the piano keys
and pedals. producing an amazing! y lifelike
performance, while the song lyrics dance
across the screen . Each song is programmed
with its own dazzling light and motion effects
to delight your guests. Our long playing car·
tridges contain about 67 old and new favorites
each. and additional tapes are available from
our extensive Pianocorder tape library, giving
you an almost limitless supply of music.
We11 also, program into your system an
advertising message of up to 200 words which
will be displayed on the screen continually while
the SfNGALONG mechanism isn't playing.
The SINGALONG system is available in
both coin·op and free·play models, installed in
our handsome Ragtime Piano. It can also be in·
stalled in any other piano quickly and easily.
without impairing the piano's structural in·
tegrity or tone. The SUPERSCAN console can
be placed anywhere, in single or multiple unit
displays, and it can be used independently of
the system as one of the most versatile user
programmed message centers on the market.
The SINGALONG system is virtually
servi ce·free; in the unlikely event that you
ever have a problem with it, help is as near as
your phone. If there's trouble with the con·
sole, simply ship it back and we'll send you a
replacement while yours is being repaired.
The MARANTZ SINGALONG system is
unique in club entertainment. It will captivate
your patrons play after play, night after night,
at a substantial savi ngs to you in entertain·
ment costs. And because it's self operating. all
you have to do is change tapes.
It 'll pay YOU to take a look at the
MARANTZ SING ALONG entertainment
system . Call us toll -free at 1·800·438·7023 for
more information .
:.a-aiiall:.:eiiall~ -~
Marantz Plano Company • Post Office Box 460 • Morganton , North Carolina 28655 • (704) 437-7135
The Norton Co.
Service Center
Manufa ctur rs of:
• High Ball • T n Pin
• Happy Feet • Happy H a mm r
Sl•rvidng' Midw ay C ustll iTi er s Al so
Factory Trained T~ l' hni da n s
Co nta ·t : I:J.96:1·:.?04:l
HI:J.!Hi:l· l fl6 ·1
4
Get a sneak
preview of the
new equipment
In the AMOA
Show Issue,
December 1.
Co~spond~ts:
Mary Claire Blakeman
Dill Drahaugh
Mike Duckl
Carol Kanrar
Dill KurTz
Charles C. P.oss
P.oger C. Sharpe
Paul Thiele
Adv•rtlslng Monog•r:
David Pierson
Adv•rtlslng Assistant:
Judy Weber
Closslfl•d Adv•rtlslng:
Karen Gray
Circulation Mono~r:
Renee' C. Pierson
£uro~on ~p,.Mntotlv.:
Esmay Leslie
Couns.l
P.ufus King
PlAY MET£"- November 1 5. 198J.
Volume 9 , No. 21 . Capyrighr 198J by
Skyblrd Pub lishing Company. Ploy
M.c•r (ISSN 0162-1J4JXUSPS J58-
J05 ) Is published rwk e manrhlyan rhe
1st a nd 15rh of the manrh. Publishing
offices: 508 Uve Oak Sr .. Mera irie . La.
70005: Moiling odd,.ss : P.O . Dax
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phone : 504/ 8J8-8025. Far subscri J>
rlans : 504/ 8J7-7987 . Subsc riprian
rates: U..S. and Canada-i50: fore ign:
£150. olr moll only. AdverTising rates
are ava ilable an requesr. No port of this
mogcuiM may b• ,.produc~ with-
out •xp,.ss.d p•rmlsslon. The edirars
are nor responsib le farunsa lid ted man-
uscripts. Ploy M.c•r buys oil rights,
unless arherwlse specified. to accepred
manuscri prs, carToons. arT work. and
pha rag raphs. Second -class pasrage
paid or Mera lrle, La. 70002 and add i-
ti o na l ma iling offices. Postmos~r: Send
Farm J579 to PLAY MmP.. P.O. Dax
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Euro pean Office: PLAY Mmfl. Pro-
matians,"Harescambe" Watford P.oad.
Narrhwaad Mlddx. England , Narrh-
waad 29244.
PLAY METER. November 15. 1983

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