I.AY
Twice a Month Publication for the Coin Operated Entertainment Industry
'WBPA
Member Business Publications Audit
CONTENTS/volume
9. Number 10/June 1. 198J
FEATUI\ES
Colnman Interview
43
Dawn Adomo talks to arcade consultant Alan Saffron about the planning involved in
opening an arcade. promotions. buying and selling of existing arcades. and current
industry trends.
All About Arcades
56
You've heard about all you can eat and all you can drink specials, but what about an
all you can play special? 13ill Kurtz writes of one arcade that has used this promotion
effectively. On page 58. read about another promotion-the " honor roll" promotion.
And look at the Poe-Van on page 62 . The lemon yellow van filled with videos is
becom ing a hit in Maryland .
Industry Policing Itself
67
Should the coin-op industry urge for controls on itself? If so, what and who should be
regulated? Rufus King examines this tough issue and gives his opinion on the
problem.
DEPARTMENTS
7
9
12
16
64
80
90
92
Up Front
Letters to the Editor
News
Equipment Poll
Snapshots
Critic's Comer
Tax Tips
Our 'codes
94
99
102
1 05
11 0
114
116
For Promotion
PR Problems/PR Solutions
Fronk's Cranks
Technical Topics
New Products
Aids to the Trade
Classified
Cover Credit: Hugh Armstrong of Cherokee Studio In Blaine, Tennessee.