Play Meter

Issue: 1983 July 15 - Vol 9 Num 13

Letters to
the editor • • •
·~
ome videos
.
In response to "The Invas ion of the
H o me Video Games," (May I, 1983 ,
_ ) I feel your reasoning with home
- eo has a major shortcoming.
It is, true, however, that new and
er games will keep players coming
k, just as new and 'better movies
- enco urage moviegoers. However,
m ovie industry does not release to
public for home or video rights
til it has shown its product through
-
y re leases and , thus, given them
-- - retu rn on investment .
The video game manufacturers have
a nd it seems, will not allow opera-
a n equitable amount of time to
:-!::eive a fair return on investment
-ore they release to the home.
et. Just as Atari has announced
elease or near releases to the ho me
eo market of Pole Position , Joust ,
aon Patrol, and many current hit
s .
- . Lo uie, give us a break! There 's
re here to the home video issue!
Glenn A. Giannini
Century Amusement
Milford, Connecticut
environment.
Parents can use the local arcade to
mind their kids while shopping or as a
safe destination for dating children.
• Rules agai nst smoking , loitering ,
and rowdy behavior help keep the
arcade yo ur best source of affordable
family fun.
Arcades attract many yo ung people
as customers, which adds an incum-
. bent respo nsibility to their role in the
community.
One way the ~rca de respond s to this
respon sibilit y IS by disseminating
ma x1mu
_ """ ........ .._
One ery important \>aY an arcade
can directly benefi t the community is
Audio VisuQI·
Amusements
· off~ring the finest
new and used
equipment
REPRESENTING LEADING FACTORIES
• S.A L E S, PARTS, SERVICE •
ARCADE PLANNING.
SPECIALISTS
Every new and used video
in stock at all times
YOU'VE TRIED THE REST,
NOW TRY TH~ BEST
WE'RE EAG·ER TO SERVE
arcade is above all a place of
·n ment. A well supervised
~ \\ith strong rules and regula-
can provide. people of all ages
- ean , safe entertainment.
-= yo ung people especially, an
-~ ca n be a chea.p entertainment
.!!C::::::::o!li,·e set in a very wholesome
. July 15. 1983
1809 Olive Street
St. Louis, Mi ssouri 63103
(314) 421-5100
For further information, call Pete Entringer
·
·
(collect)
·
7
through bicycle safety.
Either by direct sponsorship, or in
conjunction with parents' groups or
the police , an arcade can help raise the
public consciousness of young bicycle
ride~.

One typical approach is to designate
a date and place where children meet
with their bikes to learn about and
practice bicycle safety, under the strict
guidance of a recognized safety expert.
Children are taught tl].e special respon-
sibilities of bicycle ownership.
As an incentive to get young people
to participate, the arcade would give
each ~ hild a number of free game
cards, redeemable for games at the
center. Upon completing the course in
safety, additional games could be
awarded.
Another direct benefit your arcade
can have is providing young people
with school achievement incentives.
A well-run arcade would awa{d free
games to students who have shown
academic excellence.
T ypical_Jy , students are told to bring
their report cards to the arcade, where
DESIGNAT-E D HIT
With the Bases Loaded in Video Markets,
Your Game Plan Could Use a New Pitch
The competitive technology in elec-
tronic video products has begun to
saturate the market. and you may be feel-
ing the pinch. If so. we've got a product
that can put you on first base with new
and eXisting customers. and help you get
more mileage from your sales calls. It's
the remarkable SUPERSCAN
display console from Superscope. a ver-
satile. self-contained information system
that's economical and easy to use .
Whether sold or leased. the
SUPERSCAN console can effectively
meet your customers' merchandising
n~ds and virtually eliminate the expense
of throwaway signage.
The name of the game is communica-
tion. whether it's advertising, promotions.
point-of-sale merchandising or information
vital to the business. Anything your
customer needs to tell his clients can be
said best with a SUPERSCAN console.
and its eye-catching graphics can work for
him 24 hours a day.
The SUPERSCAN console is the most
advanced self-contained system on tne
market. It's completely portable and can
be used anywhere, even on the wall. Our
easy-to-use built-in keyboard allows it to
be pro-grammed. corrected or updated on
the spot. Messages can be stored and in-
put via magnetic tape. using a portable
cassette recorder. We also provide fac-
tory reprogrammable plug-in memory
modules which can contain permanent
messages of up to,200 words.
The SUPERSCAN console can be
your ticket to a brand new ball game in
your vending operations. It's backed by a
two-year limited warranty (the longest in
the industry), and if anything ever goes
wrong, we'll repair or replace it. We also
offer technical assistance and custom
programming through our toll free
WATS line.
In today's crowded market. the
SUPERSCAN display console can give
you a winning edge. It offers the most
features and the greatest flexibility at a
price far below that of comparable
systems. Give us a call (toll-free
1-800-438-7023) and let us show you
what a hit the SUPERSCAN console can
make in your business.
MARANTZ PIANO COMPANY, INC.
Sox 480 •
Mor~&anton,
North Carolina 28855 • (704) 437-7135
SUPERSCAN is a trademark owned by SUPERSCOPE, INC., for its visual display components. MARANTZ is a
s bsidiary of Superscope, Inc., a NYSE company.
·
© 191!2 Marantz Pwno Co.
8
the y are awarded two free games for
every "A'" they receive and one free
game for every "B".
Arcades can do even more to pro-
vide incentives for school children.
In cooperation with the schools, an
arcade could arrange special treatment
to reward their honor students. Groups
of honor students could be treated to
special free play hours as extra reward
for their hard work.
In addition, school clubs and organi-
zation s could benefit -from special
group rates at the arcade, for either
fund raising events or club outings.
One very important way an arcade
can benefit the community at large is
through active support of programs
like Operation Trace.
Operation Trace is an effort to aid
authorities in cases where children
have run away, been abducted, or
otherwise disappeared, by photo-
graphing and fingerprinting them
before they become victims.
As a natural congregating point for
you ngste rs, the arcade in yo ur com-
munity is the perfect place to spear- ·
head the enlistment effort. Free games
could be used as an,~~pducement, and
the picture taking and fingerprinting
could take place right on the arcade
premises.
These are only a few of the ma ny
ways a well run arcade can serve your
community.
As a n active member of the com-
munit y, your arcade must vigorously
pursue any mejlns at its disposal for an
improved business and community
environment.
Brian Szad
Szad Management Co.
Chicopee, Massachusetts
Something on your mind you
want to vent? Got a gripe? Full of
praiJe? Have a question? If you
have comments on the coin-oper-
ated entertain · · ustry, write
Play Mete .
ers to the
Editor" columns e dedicated to
you, the operator/reader.
All letters must be signed; if
requested, only initials will be
used or the name withheld from
print. Please include a return
address (although,for the sake of
your privacy, ad sses will not be
printed). All lett
f{Subject to
standard editin
PLAY METER. July 15. 1983

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