Play Meter

Issue: 1983 December 15 - Vol 9 Num 23

Hang on to a winner! Our Enhance-
ment Kit has been designed specific-
ally for adaptation to both cockpit and
upright Pole Position* games. Three
all-new tracks plus the proven appeal
of the original bring new driving
challenges to even the most experi-
enced player and accelerating profit
opportunity for you!
Whatever course is selected, it's still
that incredibly realistic test of driving
skill. Now there's the thrill of advanced
graphic definition and special effects-
like the actual "thud" you'll hear as
tires break loose after a collision!
So shift into Pole Positon II. It's a high-
performance package that'll bring
both old and new fans racing into any
location. Prepare to qualify: see your
ATARI distributor or contact us for
referral at Atari ,Inc., 790 Sycamore
Drive, PO. Box 906,
Milpitas, CA 95035.
When you play to win, play Atarl.
A Warner Communications Company
* Pole Position and Pole Pos1tion II are engineered and designed by Namco Ltd., manufactured under license by Atari, Inc. Trademark and © Namco 1982, 1983.
Twice a Monrh Publication for the Coin Operated Entertainment Industry
~SPA Member 13usiness Publications Audit
CONTENTS/volume
Member.
9 , Number 23/December 15. 1983
FEATURES
40
A Review of 1983
1983 was the year of rhe earnings crash. and that affected every segment of the
industry. The shakeout. loser discs. a lock of leadership, conversions. "gray area"
equipment. legislative issues. and piracy ore all examined in this year-end article. An
index of Ploy Meter's 1983 stories begins on page 46. And on page 59. read opera-
tors' comments on what issue affected rhem rhe most in 1983.
60
British Coin-op Industry
Coin Slo( s David Snook writes about the five loser disc games exhibited at the London
Preview and gives American operators information on issues facing 13ritish operators.
Re-manufacturing Gomes
67
Conversions hove come a long way in the post two years. Then monufodurers. dis-
tributors. and operators doubted their earning ability. The industry now knows conver-
sions con make money, but they must be presented in the right way.
DEPARTMENTS
6
7
12
19
~9
Up Front
Letters to the Editor
Equipment Poll
News
State Update
72 Gene's Gudgements
81 Fronk's Cranks
8~ New Products
85 Classified Advertising
92 News Driefs
Cover Credit: Hugh Armstrong of Cherokee Studio in 131oine. Tennessee.

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