Ill
LAY
Twice o Month Publication for the Coin Operated Entertainment Industry
WBPA
Member Business Publications Audit
CONTENTS/volume
9, Number 15/August 15, 1983
FEATURES
Location Alternatives
38
Increasing numbers of electronic games ore found in convenience stores. Mike Show
examines the success C-stores hove hod with coin-op games. Putt-Putt Golf ~ourses,
bowling centers, and water slides may be viable location options. Valerie Cognevich
tokes o look at these sporting locations on page 42. Should food be served in on
arcade? On page 52, Louro Braddock analyzes how food con project o fomilyimoge
and keep players longer in the right locations.
Colnman Interview
47
Mike Show talks to Atari Coin-op President John Farrand about his operating back-
ground. operator-locations splits, and Atari's game production and in-house products.
More In This Issue
AOE '84 Forecast, p. 15: Coin-Op and Computers, p. 62: Volley Notional Pool
Tournament, p. 64: Cultivating Player Goodwill, p. 69.
DEPARTMENTS
6 Up Front
9 Letten to the Editor
10 Snapshots
12 Equipment Poll
18 News
59 Our 'Codes
60 Legal Hints
66 Tax Tips
70 For Promotion
71
74
76
78
80
85
87
100
PR Problems/PR Solutions
Technical Topics
Gene's Gudgments
Critic's Comer
New Products
Aids to the Trade
Classlfled Advertising
News Briefs
cover credit: This Issue Is filled with operat ing tips for rest aurants, C·stores, and
sporting locations. Matching the decor to the players Is one hint that applies to most
locations. This cover features The Sliver coin arcade near Seattle. The owner wanted to
provide an Interior that would attract a teenage and family cllentele. He chose an Alcan
Building Products· Planar celling - complete with matching mirrored tiles, chrome fans,
and a revolving "disco" ball.