Play Meter

Issue: 1982 September 01 - Vol 8 Num 17

Twice a Month Publication for the Cain Operated Entertainment Industry
DPA Circulation Audit applied for
CONTENTS/volume
8 , Number 17/September 1, 1982
FEATURES
Nationwide Report
41
This is the Distributors' issue, and let's hear what the distributors themselves have to say
about their business. Laura Draddock talked to eight distributors nationwide for her
report.
Comin
Changes
44
Valerie Cognevich examines changes operators are going to face in the coming year.
Read about diSTributors' problems and ways they can face them.
48
Atari Offensive
Someone has taken the offensive, finally. Atari's "Community Awareness Program:'
David Pierson writes, is a step in the right direction. Find out why Atari launched its
progrom.
Distributors' Guidelines
60
Should distributors trade out of their area? What services are they expected to give
their clients? Do distributing territories exJst? Valerie Cognevich answers ail these
questions and also discusses distributor-operator problems.
DEPARTMENTS
6
7
14
16
70
74
Up Front
Letters to the Editor
Equipment Poll
News
Our 'cades
Frank's Cranks
80 Critic's Comer
90 PR Problems!PR Solutions
92 New Products
9~ Classified
108 Snapshots
110 Last Word
Cover Credit: Atari's videotape program-designed to present the video game
phenomenon in a more positive light for the publiC-iS dependent on strong distrib-
utor support, Atari staffers contend. Here, Jack Ham, president of Glenn/ Rowe
Vending Company, San Francisco; Mariann Layne, of Atari 's marketing service; Tom
Petit, Atari 's west regional sales manager; and Chat McMurdie, president of Daily
Advance Distributing in South San Francisco, check out the program. Photo by Michael
Kirkpatrick .
,
~
I I ' " 1
ELECTRONIC
AMUSEMENT
lSERVICE
The Repair Center for the Games Industry
EAS 'S a complete service agenc y organized 10 help th
Id 0 r; mcs op r (01
and dlSlflbul or solve Ihe service problems Iha I plague many 01 (oda y
sophlsl lcated elec lrom c games EAS provld S you wl lh
• a fasl . reliab le . and inexpenS ive
I(erna ltve 10 buytnq
xp nS lv Ie
Editorial DI,.ctor:
David Pierson
Manog."9 Editor:
louro R. Droddock
Allocla. Editor:
Mike Shaw
Admlnlstrotlw Assistant:
Valerie Cognevlch
Art DI,.ctor:
Katey Schwork
Circulation Mono~r:
Renee' C. Pierson
Typogroph.r:
.10 Ann Anthony
Graphics:
Jeanne Woods
eqUipmenl
• repa" and testing of all mon i tor vi de o and pin ball logic bo rds
• a 24 hour turnaround on video logiC
boalds
TKhnlcal Wr •• rs:
Randy Fromm
Fronk Senlnsky
nd m o ni lor
• a 60 da y w arranly p rogram on all work
• free telephone consulting on c hromc
you at any time
Looking for ward
Publlsh.r and Editor:
Rolph C. lolly II
(0
sel Ing you
rVf('e plobl ms-
al
h
1(' (()
help
, - , - , , - ELECTRONIC
,-,-, -, AWSEMENT
_
_SERVICE
81 34 Capwell Dflve • Oakland Calt/orma 94621
• .II S·28?
900
COn9spond.nts:
Roger C. Sharpe
Mary Claire Dlokemon
Charles C. Ross
Mike Duckl
Paul Thiele
Dill Ku/TZ
Dick Welu
Tony Dodo
Michael Mendelsohn
0111 Drohough
Oasslfl.d Adwnlslng:
Valerie Cognevlch
Adwn'sl"9 Mana~r:
David Pierson
Learn To Repair
Video Games!
It', no secret . . .
Video games seem to be everywhere !
The extraordinary popularity of coin-
operated video games has crea ted an
enormous demand . Not only for the
games themselves , but for qualif ied
service personnel as wel l.
Randy Fromm's Arcade Schools are a
practical , no-nonsense loo k at how
video games work , and how to repa ir
them when they don ·t. No previous
knowledge of electron ics or video
games is required to get the most out
of the six day course. Lab sessions al-
low students to gain valuable "hands-
on " experience. Late model video
games are used during lab and lecture
so Arcade School graduates w ill be
familiar with the types of equipment
they will encounter on the job. The
tuition of $400.00 includes all texts and
classroom materials. There are no
hidden costs.
Founded in 1980, Randy Fromm 's
Arcade Schools are the most respected
and often recommended tra ining pro-
grams in the coin amusement industry.
As a techn ical writer, Randy Fromm 's
comprehensive articles appear regu -
larly in the industry trade journals.
Now he has condensed his ten years
of experience into a proven Arcade
School program that has allowed hun-
dreds of Arcade School graduates
learn the easiest , fastest , and most
accurate ways to repair coin operated
video games .
III ustrotor:
Dob Gluffrlo
Euro~an
".P'WMntottw:
Esmoy leslie
Attend the Arcade School
nearest you in:
Atlanta , GA
Baltimore , MD
Chicago , IL
Dallas , TX
Minneapolis , MN
New Orleans, LA
Phoenix , AZ
Salt Lake C ity , UT
San Francisco , CA
Toronto, Ontario
Which ita , KS
Call or write for
FREE in format ion package
Randy Fromm's Arcade School
6123 EI Cajon Blvd .
San Diego, CA 92115
(714) 286-0172
PLAY METE", September 1. 1982.
Volume 8. No. 17. Copyrighl 1982 by
5kyblrd Publishing Company. Ploy
M.e.r (15SN 0162· 1 :l4:l) Is published
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