Twice a Month Publication for the Cain Operated Entertainment Industry
DPA Circulation Audit applied for
CONTENTS/volume
8 , Number 17/September 1, 1982
FEATURES
Nationwide Report
41
This is the Distributors' issue, and let's hear what the distributors themselves have to say
about their business. Laura Draddock talked to eight distributors nationwide for her
report.
Comin
Changes
44
Valerie Cognevich examines changes operators are going to face in the coming year.
Read about diSTributors' problems and ways they can face them.
48
Atari Offensive
Someone has taken the offensive, finally. Atari's "Community Awareness Program:'
David Pierson writes, is a step in the right direction. Find out why Atari launched its
progrom.
Distributors' Guidelines
60
Should distributors trade out of their area? What services are they expected to give
their clients? Do distributing territories exJst? Valerie Cognevich answers ail these
questions and also discusses distributor-operator problems.
DEPARTMENTS
6
7
14
16
70
74
Up Front
Letters to the Editor
Equipment Poll
News
Our 'cades
Frank's Cranks
80 Critic's Comer
90 PR Problems!PR Solutions
92 New Products
9~ Classified
108 Snapshots
110 Last Word
Cover Credit: Atari's videotape program-designed to present the video game
phenomenon in a more positive light for the publiC-iS dependent on strong distrib-
utor support, Atari staffers contend. Here, Jack Ham, president of Glenn/ Rowe
Vending Company, San Francisco; Mariann Layne, of Atari 's marketing service; Tom
Petit, Atari 's west regional sales manager; and Chat McMurdie, president of Daily
Advance Distributing in South San Francisco, check out the program. Photo by Michael
Kirkpatrick .