ARCADE SPECIALISTS
REPRESENTING
Rowe-AM I . Atari • Cinematro nics
Ce ntu r i • Midway . Irving Kaye . Val ley
Sega/ Gremlin • Taito • Nintendo
Coin Machine Distributors. Inc.
425 Fairview Park Drive . Elmsford, Y 10523
(914) 347-3777 • (212) 538-1285 (N Y City) • (515) 222-4540
TOLL FREE 800/432-2112
BECAUSE THINGS ARE NOT ALWAYS AS THEY APPEAR ...
OPERATOR ' S INVESTMENT
D~YS-
7 )
ANALYSIS
(MONTH- 5
...............••••...•.........
MACHINE NAME
LOCATION
MACHINE . / TYPE
P~C -M~N
RC
• 9.a /VID
• •
• • •
.8
28a
GROSS REVENUE
LOCAT ION COST
134 52
COS
T
23 . al
AD" I N
HE· T PROF IT
42 47
BOOK· VALUE
22aa aa
ANNUAL ROI
laa 66"
£ NT F R
OPERAT~ ' 8
~N~LYSIS
INVESTMENT
(MONTH- 5 ~Y8- 7 )
••••••••••••••••••••••••••••••••
MACHIN£ NAME
LOCATION
MACHINE . / TYPE
P~C -~N
PR
• 9al /YID
• •
• •
•
GROSS REVENUE
28a ee
LOCATION COS T
16S .S8
ADMIN COST
23 81
NET PROF I T
11 4a
BOOK - VALUE
2288 8a
~NNUAL
ROI
27 83"
ENTER
YOU NEED THE OPERATOR 'S INVESTMENT
A NALYS IS CO MPUTER PROGRAM !
Two Pac -Man machines Wit h the same Revenues but th ings are not as they appear . The machines
are very different when you look at the Profits generated and the (ROI ) Return on Investment,
Since Revenues do not tell the whole story you need the Operator's Investment Ana lYSIS
Computer Program .
NOW YO U' LL KNOW ...
• Which Locations Are
Producing Prof its
• Know The Prof it Of Every
Machine At Every Locat ion
• When To PullOut Of A
Location
• Which Mach ines Have A
High Return On
Investment
• Which MaCh ines Are
Losing You Money
• Which Mach ine You Need
To Buy More Of
• When To Rota te Machines
• When To Dispose Of Lo w
Profit Producing Machines
• Which Machines Have a Low
Return On Investmen t
THE OPERATOR 'S INVESTMENT ANAL YSIS COMPUTER PROGRAM IS the most advanced
management tool available to the amusement operator today . Not an accounting system the
OPERATOR 'S INVE STMENT ANA LYSIS CO MPUTER PROGRAM Will aid In management
deCISions regarding eqUipment The program will work for arcade operators as well as route
operators
The OPE RATOR 'S INVESTME NT ANALYSIS CO MPU TE R PROGRAM IS deSigned lor the
TRS -80 series of RadiO Shack computers The OI A Computer Program comes complete With
Instructional books and casse tte tapes plus consul tation by the trained profeSSionals at
INNOV AT IVE MANAGEMENT CONSULTANTS
You can own th e Computer and the OPE RATOR 'S IN VEST MENT ANAL YSIS CO MPUTE R
PROGRA M all for less than the cos t of a Video game Send the coupon below for a complete
detailed brochure of the OPERATOR 'S INVEST MEN T ANAL YSIS COMPUTER PROGRAM or
call collect 50 t / 52t -0868
Please send me more information on the OPER ATOR 'S INVESTMENT COMPUTER PROGRAM
Name ____________________________________________________ _
Company ______________________________________________ __
S tree t ________________________________________________ _
City ________________ State _ _ _ _ Zip ______ _
INNOVATIVE MANAGEMENT CONSULTAN TS
2040 Lisa Lane . Fayetteville . AK 7270 1
10
Video copyrights
, read wi th considera ble interest Mike
Sha w's a rticle in the June 15, 1982 issue on
video copyrights. I'm trying to avoid
forming a final o p inion because this is such
a pivotal case for our ind ust ry. Bu t, as a
former electronic engineer who spent
many years as a computer programmer, ,
was a little surprised to read a quote
credited to R ichard Stern that ..... object
code .. .is not intelligible to human beings ..
, remember the days whe n th e only way
a tough program bug could be located was
to call for a "core dump" which is the
entire contents of memory written in
bi nary I' and O's, and ' would sit there for
day breaking down "program status
word s, " "opera tion codes," and "operands"
until the nas ty little naw was found .
' think if M r. tern would talk to enough
programmers, he would find that object
code is not tha t mysterious .
James C. Douglass
Vice President of Marketing
Coin Acceptors Inc.
St. Louis, Missouri
Game copies?
, recently purchased an a rcade and am
having trouble locating information on
repairs and adju tments of switches . The
machines are included :
Plerads- no name anywhere
Defense Command--Outer Limit
Defense Command--Glaxey Wars-
Milkey Way
Pac- Man - Puckman
Qix - Taito America
Pac Man -- New Puc 2
Scrambler--no name anywhere
Spa ce Baille--name in Japanese
Space Invader--Cosmic Attacker
Pac Man - Popeye- ew Puk-X
Phoenix- no name anywhere
Pac Man --no name but the characters'
names are O ikaka, M achi buse, Kimagure,
and O toboke
W hat should' do?
Name withheld
New York, New York
[Ed. NOle : We feel yo u may have been
ripped of! II does look al fi rsl blush Ihal
many, if nOI all. Ihe !?ames here are copies.]
Something on your mind you want to
vent? Got a gripe? Full of praise? Have a
question? If you have comments on the
coin operated- entertainment industry,
write to Play Meter. Our "Letters to the
Editor" columns are dedicated to you,
the operator/ reader.
All letters must be signed; if requested,
only initials will be used or the name
withheld from print. Please include
return address (although, for the sake of
your privacy, addresses will not be
jJrinted.) All letters subject to standard
editing_ Be concise.
PLAY Mrn:R. September 1. 1962