Play Meter

Issue: 1982 October 15 - Vol 8 Num 20

Letters to
the editor • • •
Legal conversions
The time has come to speak of many
things ... Manufacturers have been asking
us to support their copyright rights. Your
magazine has pushed for legality ... and
many of us have supported the industry in
this way .
A year or so ago, legal conversions \'.ere
introduced by Gremlin as "Convert-a-
Games." Since that time, Gremlin hc.s only
released their second-rate games as
convert-a-games. Frogger did not appear
under the convert-a-game package and
neither did Zaxxon. I am sure that Gremlin
would answer with some type of non-
interchangeability problem, but you and I
know that any game can be switched to any
game by any technician with the exception
of X-y monitors.
We have attempted to buy as few
Gremlin pieces as possible. It is time that
the operator got his share of your copy-
right battle.
Larry Salganek
Videomonsters
Santa Fe,, N.M.
[Ed. Note: The following letter is a reply
from Duane M. Blough, president of
Gremlin Industries .]
Mr. Salganek brings to the fore several
issues which have significant bearing on
the well-being of our industry.
Copyright protection for originai design
video games is vitally important, not only
to the designer I manufacturer, but to the
distributor, operator, and video game
player, as well. Copyright protection
assures us all of a steady stream of creative,
new game concepts which can find their
way to an enthusiastic player-base within
the framework of an orderly market for
original new games.
As much as new technology is the "life
blood" of our industry, new technologies
alone are not the key to sustained market
development. A second and equally
important factor is the need to satisfy the
industry's ultimate customer, the video
PlAY METER. October 15. 1982
game player, with a continuing stream of
innovative new games. Only in this way
can Mr. Salganek, or any other operator,
continue to enjoy a high level of earnings-
and with these cash box earnings have
sufficient capital to purchase the new
equipment needed to maintain player
interest at its current high level.
Sega introduced its Convert-a-Game
and ConvertaPak concept in June 1981, in
response to what Sega foresaw as a funda-
mental economic requirement of operators
conducting business in a maturing market-
place. Within the 12 months following
June 1981, Sega introduced three Con-
vertaPak models- one for Sega's raster
monitor system and two models for Sega's
Colorbeam X- Y vector monitor system.
That none of these games was a block-
buster hit is certainly as disappointing to us
at Sega as it is to Mr. Salganek .
Frogger and Zaxxon were not released
as Convert-a-Games due to technological
incompatibility with Sega's Convert-a-
Game electronics system . Sega's Convert-
a-Game concept requires , for ease and con-
sistency of conversion, that both the old
and new games use a highly sophisticated
"universal" electronic system .
We believe it is important to emphasize
that Sega is committed to its Convert-a-
Game and ConvertaPak concept as an
economical way for operator"s, such as Mr.
Salganek, to acquire the latest new games
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Push for P.R.
When are the manufacturers and dis-
tributors going to wake up that we need a
national public relations firm to help our
image and fight legi slation.
Somebody is saying we do over seven
billion a year, and I think at that figure we
sure co uld afford a good relations firm.
(a small operator)
Harry Steinberg
Game Room
Sheraton Hotel
Bal Harbour, Fla.
Count ing coins,
service ca lls
Paper
Shredders
Downey-
Johnson
Coin
Counter-
Wrapper
available through their local auth orized
Sega distribut or.
Duane M. Blough
President
Gremlin Industries Inc.
Your articl e in the July I issue con-
cerning coi n systems in amusement games
was direct ly relevant to the situati on at
hand . There is a bsol utel y no reason why
manufacturers cannot install a coin
acceptor that works on quarters- not
pennies, tokens, etc ... For $2,800 per game,
we ex pect quality and perhaps even a 10
cent clip to hang th e back door keys. Why
is it that it takes I 0 minutes to find a
volume control butt on on certain games?
RayVend presently operates over 1,000
amusement games in Maryland. Virginia,
a nd W ashi ngton D.C. areas. We encounter
coin acceptor problems many times on a
dail y basis at an average of over $20 a
service call. I feel the majority of the
problems relate directly back to the manu-
facturer. There is no exc use. Why should
we, the o perators. deal with the outrageous
service expe nse and many customer com-
pla ints when we don 't make th e coin
acceptors to begin with?
Raymond P . Hild
Operations and Sales Manager
RayVend Amusement Services Inc.
Beltsville, Md.
Som ething on your mind you want
to uent? Got a gripe? Full of praise?
Ha ue a question? If you haue
comments on th e coin operated
entertainment industry, write to Play
M eter. Our "Letters to the Editor"
column s are dedicated to you, the
operator/ reader.
All letters must be signed; if
requested, only initials will be used
or the name withheld from print.
Pleas e include reLUrn address
(although , for thE sake of your
priuacy, addresses will not be
printed.) All letters subject to
standard editing. Be concise.
PLAY METER. October 15. 1982

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