•
s
got your name,
your
and your
The better we know you, the better our chances of
writing articles you'll find relevant and useful. The same
holds true for our advertisers.
Knowing who you are (your name, job title, company
and industry) enables them to more easily develop
messages which meet your informational requirements.
Circulation information helps advertisers determine
who you are, what to say and where to say it. And since
advertisers support our publication and allow us to keep
bringing you high quality editorial, we think they deserve
the most reliable and current circulation facts and figures
available.
BPA (Business Publications Audit of Circulation, Inc.)
helps us provide it. An independent, not-for-profit
organization, BPA audits our circulation list once a year to
verify that it's accurate and up to date.
The BPA audit makes sure our advertisers get the
readers they pay for. And when advertisers get the
readers they pay for, chances are they get the results
they pay for, too .
BPA. For readers it stands for meaningful information.
For advertisers it stands for meaningful readers. Business
Publications Audit of Circulation, Inc. WfiBnA
360 Park Ave. So ., New York, NY 10010. V
rl"\
~make sure you get what you pay for.
I
12
PLAY METER. November 15, 1982