Play Meter

Issue: 1982 May 01 - Vol 8 Num 9

Letters to
the editor . • •
interest.
Promotors are most affected by
advertising a realis tic price for
machines and realistic takings in the
columns and papers used by the pro-
motors. They should be hampered
as early as possible before they can
establish a cash flow from investors
as this gives them considerable
strength in offering new equipment
in competitio n with established
operators.
They will generally tell investors
that the established operators are
antagonistic to them because the
operators do not wish new people to
start up in the business. Surprisingly
this is readily believed.
In large scale operations such as
the recent Red Baron episode here,
early investors are used as refer-
ences to support newcomers while
the income from the newcomers is
used to pay the early investors,
supporting the argument that the
high returns exist. These high
returns, however, are not being met
from machine takings.
Geo rge V. Campbell
Camp b ell Amusement Machines
Ea st Bris bane
Queens land, Australia
One man's ripoff
As a footnote to Mike Shaw's fine
article about video game theft (Play
Meter, February 1), I offer this little
tale: One of my customers, Michael
Askwith, operator of a chain of
Northern California arcades called,
"Crazy Mike's ," only recently found
out how determined video game
thieves can be.
Mike's arcades are located in the
lube rooms of independent gas
stations. These structures are, as
you probably know, built of steel
frame and panels, have few windows,
and are properly wired with alarm
systems. In addition, the location in
question is well lit and visible on
three sides from a major intersection
in Citrus Heights, California.
So much for the deterrents. On
the morning of January 31, someone
pulled a truck up behind the arcade,
using it then as a battering ram to
punch out one of the steel panels
which forms the back wall of the
building. After the initial impact, the
panel was peeled back as if by a giant
can opener, leaving a hole big
enough for man or game.
The perpetrators made off with
only one game, a Pac-Man upright.
Perhaps they were interrupted, as
eleven other games in the arcade
could have been loaded within
minutes. This theft could not have
been accomplished without some
noise being made, given the smash-
ing in of the wall. The alarm system
never sounded as only the windows
and doors were wired.
I've heard of "PacMania," but this
ts ridiculous!
Burne Dougherty
B&D Distributors
Fresno, California
Blue sky down under
Reference your recent articles
regarding 'soft shoe salesmen' or as
we call them promotors, here is
information which may be of
PLAY METER , Ma y 1 , 1982
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• SALES, PARTS, SERVICE •
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Over 50 beautifully reconditioned
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YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Olive Street
St. Louis, Missouri 63103
(314) 421-5100
For further information, call Pete Ent r inger
(collect )
7
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Hats off to ladies
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1981 may go down in history as the beginning of the
Golden Age of Video Games and Flippers. Many great
games appeared during the year, which raised the level of
prosperity in the industry to such heights as it has never
enjoyed before .
To the people who gave us Asteroids, Centipede,
Defender, Tempest, Berzerk, Donkey Kong, Qix,
Phoenix, Astra Blaster, Monaco GP, Space Panic, Eight
Ball Deluxe, Black Hole , and a few others, we say "Well
done ."
Before going on with this column, may I point out that
we are not Bally/ Midway distributors, neither do we own
a single share of Bally stock, so anything we say is
unbiased and unsolicited.
But , we feel we would be remiss in our duty if we did
not pay special tribute to a game that broke the sex
barrier as far as amusement games are concerned.
Before the advent of Pac-Man, the fair sex confined their
coin machine playing to the slots in Vegas, a few flippers,
and rarely video games- but Pac-Man changed all of
this.
Early last spring when we received one of our first Poe-
Mans (we never were able to get too many) we placed it
in a shopping mall. After it had been out there a few days
we decided to inspect the mall and see how all the games
were doing. As we entered the mall we saw in the dis-
tance a group of girls surrounding some object, thing, or
person.
Coult it be that Robert Redford was a visitor or per-
haps it was some rock star drawing all the feminine
attention? No, this was not the case.
As we got closer, lo and behold, a girl was playing Poe-
Man and there were four or five ladies watching. This
was a new phenomenon. We had never seen this before.
After Pac-Man had been out for several months,
strong men and boys could not get near the games. All
the Poe-Mans were surrounded by a bevy of smiling and
laughing females-teeny boppers, teenagers, coeds,
mothers, grandmothers - all vying with each other to
play Pac-Man.
What was this great appeal to females? Was Pac-Man
a sex object? If only Freud were alive so he could
enlighten us .
So, after a year of Pac-Man, we believe the entire
industry owes a vote of thanks to Midway for opening up
the do01 : to an entirely new market of feminine video
fans .
Truly we now can all stand up and shout, "Baby,
you've come a long way." Thank you, Hank, Dave,
Larry, Andy, and everyone else who had a part in proving
that the hand that rocks the cradle now plays video
games.
Ed. Note: The female player's uiew of the "new waue" of
uideo games is explored in-depth by writer Mary Claire
Blakeman in a feature article, this issue.
PLAY METER, May 1, 1982

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