Play Meter

Issue: 1982 March 15 - Vol 8 Num 6

VOLUME 8, ~~UMBER 6/ MARCH 15, 1982
Publisher and Editor:
Ralplil C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager :
Renee ' C. Pi erso n
Typographer:
Jo Ann Anthony
Technical Writers:
Randy Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Patrick Matthews
Mary Claire Blakeman
Charles C. Ross
Mike Bu cki
Paul Thiele
Di ck Welu
Tony Bado
joe Moran
Michael Mendelsohn
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER, March 15 , 1982.
Volume 8 , No.6. Copyright 1981 by
Skybird Publi sh ing Company. Play
Meter (ISSN 0162-1343) is published
twice monthly on the 1st and 15th of
the month. Publishing offices: 508
Live Oak St., Metairie , La. 70005 ;
Mailing address: P.O. Box 24170 ,
New Orleans 70184, U.S.A.; tel.:
504/ 838-8025. Subscription rates:
U.S. and Canada-$50; foreign:
$150 , air mail only. Advertising rates
are available on request. No part of
this magazine may be reproduced
without exp ressed permission. The
editors are not responsible for
unsolicited manuscripts. Second-
c lass postage paid at Metairie, La.
70002 and additional mailing
offices. Postmaster : Send Form 3579
to PLAY METER , P.O. Box 24170 ,
New Orleans, La. 70184.
European Office: PLAY METER
Promotions ,
" Harescombe"
Watford Road, Northwood Middx .
England, Northwood 29244.
PLAY METER , March 15 , 1982
Iiiii
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
4
20
AOE Semina rs Preview
In the ((c lose encounters" of Amusement Operators '
Expo 1982, a packed series of industry seminars will air
operating ideas for the Eighties, provide a large
component of technical workshops-and in the
kickoff session of the AOE in Chicago, allow a forum
for direct quest ioning of major coin-op manufa c-
turers' representatives on the podium . Here's our
report on the seminars menu.
28
Video Pi racy Under Attack
Major U.S. manufacturers are taking a harder and
harder stance against the pirates of creativity, but
operators over the country are still left wondering,
"Where do I stand in the video copyright affair?"
Associate Editor Mike Shaw files a report on
developments from both sides of the wide question.
35
England's Video Game Decline
From the venue of the ATE, Editorial Director David
Pierson analyzes the dip in pure amusement games '
fortunes in the United Kingdom. Does the trend there
spell a forecast of the U.S. operators ' future? The
answer lies in how coin-op has expanded in Britain ,
where, and how fast.
46
Talking to the Revolutionaries
Interchangeable games have been hailed by some as
'revolutionary'-but these have yet not taken off like
a Fourth of July rocket , exactly. Our report from the
marketers of convertible systems explains some of the
misconceptions that may be slowing a very
worthwhile games alternative for the operator.
Up Front
5
Mailbox
8
Equipment Poll
11
News
51
Music Programming
53
Coin of Vantage
54
Critic's Corner
57
New Products
61
Classified Advertising
ABOUT THE COVER: Photograph of flying saucers visiting a city street
was created by Michael Sullivan. There have been 21 different images
produced as blank greeting cards and posters. For a catalog and order
information, write to Northern Exposure, G.P.O. 216, New York City
10116. Copyright 1981. Other art by Sullivan in this iss u e appear on page
20 and 21.
3
UP FRONT
It won't be long before the Amusement Operators
Expo (AOE) will open its doors to the industry.
From all indications, this year's show will be the best
yet. It certainly will be the biggest AOE to date.
To begin with , we 've beefed up the seminar
program considerably. There will be more topics of
discussion; and each seminar will be extended to two
full hours to allow more time for questions, and, more
importantly, to encourage the open exchange of ideas
and experiences. Operators ·have often told me that
the sharing of information that takes place during the
se minar sessions is the most helpful aspect of the
program . Many operators use this opportunity to dis-
cuss mutual problems and find workable solutions.
Operators from the same area general ly don 't talk
to each other. And when they do talk , rarely do they
discuss intimate details of how they run their bus-
inesses. Considering the competitive nature of our
business , this situation is understandable. But at the
AOE show, it is common to see operators sharing
ideas as if they were partners .
I suppose it is the combination of pertinent infor-
mation imparted during the seminar sessions and the
interaction among operators that has establ ished the
AOE seminar program as a highly successful endeavor.
One thing is certain: there is an abundance of know-
ledge at the AOE show and it 's yours for the taking .
I am pleased to report there will be more than three
times as many exhibition booths as there were last
year. This is a clear indication that the industry 's major
manufacturers and suppliers are now giving their full
support to the AOE . Thanks to them and the yearly
increase in operator attendance, the AOE has
established itself as an important industry event.
I'd like to preview some of the exciting new equip-
ment that will be on display at AOE '82, but I h ave
been literally sworn to secrecy in that respect. I can
only say that there are a significant number of
momentous surprises in store for attendee s.
Last year Pac-Man and Defender reigned supreme
in the amusement world. This year Donk ey Kon g,
Stargate, and Tempest are the current leaders, but I
have a strong hunch that we have yet to see the top
earners of 1982. I suspicion that some manufacturers
have been holding back their hottest games for AOE
debuts.
Those who will be in Chicago by the Thursday pre-
ceding the show should remember the free Early Bird
General Session that will begin at 6:00 p .m. that
evening. This year's offering is entitled "Manufac-
turers Face the Firing Line." A panel of manufacturers '
representatives will discuss important manufacturer-
related issues that operators are currently grappling
with. This panel discussion will provide a rare
opportunity to open the lines of communication
between operator and manufacturer, and , hopefully,
lead to substant ive ideas of how manufacturers can
help so lv e some of the problems operators are con-
fronting .
I was recently discussing AOE ' 82 with an operator
who co_mplained that his business was in so rr y
cond ition .
" The way things are today , I can't afford to go," h e
told me .
" The way things are today, can you afford not to
go?" I asked.
He thought a while , but not too long . Then he
nodded and said: " See you in Chi cago ."
Ralph C. Lally II
Editor and Publisher

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