Play Meter

Issue: 1982 June 01 - Vol 8 Num 11

CONGRATULATIONS
to the winner of the free 10-ounce
bar of silver drawing held in the
lnterlogic booth at the AOE Show,
March 26-28 at the Chicago
H yatt Regency.
M.A. Burmeister
Audio Center
717 Main St ., Lake G e neva, Wl 53 147
--
AUTO-TRI •• ER
continuous tl,. octlon kit
Tired of replacing fire button switches
on your video games? With the
simple installation of this kit. the
player can hold fire button and game
fires automatically. increasing
interest and revenue of older games.
RE
CLEANING HOUSE!
Berzerk . ...... . .......... $1695.
Star Castle ... . . . .... . .. . . . 1395.
Rally X .. , .. . ... ..... . .... . 1495.
Armor Attack .. . ..... .. ... . 1695.
Missile Command .. .. ... . . . 1395.
Super Cobra ..... . .... . ... . 1695.
Omega Race . .. . ..... . . . .. . 2195.
Radarscope .... . .... . ..... . 1595.
Space Zap . . .... .. . ... . ..... 995.
Shark Attack ... . . . .. . . ... . 1495 .
Crazy Climber . . . ........ . . 1395.
Defender . . . .............. .. 2295.
Tailgunner (sit down) . . . . . .. 1495.
OLDE
THE GAME COMPANY
Players
can identify
Rapid Fire™
equipped games.
6601 Veterans, Metairie, LA 70003
504/ 455-9935 or 455-9962
On games with two fire buttons. only
ONE kit is required due to the double
channel capability of the Auto-Trigger.
It's a proven fact that the
more the players like a
·game, the more they play it.
Rapid Fire™ can revive
the interest in your older
video games by allowing
players to hold the fire but-
ton down and the game will
fire automatically . .. like on
Centepede and Tempest.
For the economical price of S14.9s.
tum your game into the
money-maker it could be.
For prompt shipment, send check or
money order for S14.95 to:
AUTO-TRIGGER
P.O. Box 248, Rescue, VA 23424
(Virginia residents ad 4% sales tax )
For C.O.D. call
804/35 7-6563
It's a proven idea.
Already hundreds of
games here and abroad have
been converted to automatic
fire type play and it's paying-
off every week in greater
game play .
On location installation.
Rapid Fire™installs in about
10 minutes and can really
help the sagging income in
your Space Zap, Star Castle,
Phoenix, Space Invaders,
and others. On cocktail
tables or games like Rip Off,
Armor Attack and Wizard of
Wor two kits are needed.
NEED NEW CABINETS?
We manufacture formica 'ed
Galaxian-style cabinets &
c abaret-style cabinets
Quantity
1-24 . . . .... . ... . ... $275 each
25 or more . . . . . ... $250 each
100 or more . .. . call for quote
F.O.B . LONG ISLAND, N.Y.
Complete with cut-outs
and interior braces
A/s o available: metal hardware,
cash box doors, & control panels.
SYSTEMS
(516)842-3332
~
Why delay? ... Order today.
WANTED: GAME ROOMS
Corporation seeking to buy existing and profitable game
rooms. Single or multiple units in locations throughout U.S.
Immediate purchase .funds available. Broker protected .
Contact: Mr. L. Budd
RMC Realty
5227 W. Touhy
Skokie, IL 60077
·------------

1
1
l
I
Rapid Fire kits $18.95 each.
Send check or money order, no
COD orders. Prices include Ship-
ping handling. In Arizona add 5%
sales tax.
Rapid Fire™
221 E. Camelback Road, Suite 1 A
Phoenix, Arizona 85012
IT ER, jun e 1, 1982
125
THE LAST WORD
Videos have a purpose
by David Pierson
Arcades and videos are being victimized by a
whole host of public ~nemies because everyone-
including the games industry itself-perceives the
videos as nothing more than a great waste of time .
Non-essential. That's the real reason why a lot of
people want to outlaw the games. All those other
incredulous reasons they keep coming up witb are
not stating exactly what it is these people don't like
about the games. The real reason so many people are
anti-games is they don ' t see the games as having a·ny
socially redeeming value .
And , because the public and the industry itself
have always perceived coin-op amusements as being
something of a barnacle on America".! life-state and
local governments, in this era of Reaganomics, are
easily tempted into over-taxing an industry which is
perceived by the voters as being non-essential. After
all, they figure, even if government makes a mistake
and taxes the whole industry out of business, it's no
loss. Society wouldn't be hurt by it all. Video games
are just another silly fad , like Hula-Hoop, like the Pet
Rock.
When the anti-game attacks first started, some
industry people pointed out that playing the games
improves one 's ey.e -hand coordination. These people
correctly sensed that the games had to have some
socially redeeming value in order to survive against all
this adversity. Well , the returns are in on that argu-
ment. And, while it's true that playing games will
indeed improve motor coordination , it's hardly
enough justification as far as a skeptical public is con-
cerned.
Then what about the argument that the games
condition and train people for the future to deal with
computers? That' s a little better, but probably still not
enough of a justification for the games because that,
like the eye-hand coordination argument, is only
· related to a side-effect of playing tlie games. The real
justification has to come from the games themselves,
not the side-effects.
And there is a reason:;-a justification, if ~ou .will-:
why the games shou~d
b allowed to flounsh 1n our
society. These games ad ress a psychological need in
today's society that n
ing else can address as effec-
tively or as well. And, therefore, to eliminate these
games would be to the disadvantage of society itself.
And , obviously, to tax them to the brink of bank-
ruptcy would jeopardize the continuation of this vital
industry.
Consider, first of all , the high anxiety inherent in
modern society. Inflation, the Bomb, senseless
violence, cancer lurking behind every food label,
declining morality, international crises, unemploy-
ment-and those are just some of the universal adult
worries. There's still an endless list of singular and
domestic problems that each adult carries about with
him daily.
. '
And the children have their own anxieties also-
everything from pimples and peer pressure to sex and
drugs. There's a lot we've all got to contend with.
126
Now consider what video games have done. They
have offered-from Space Invaders on-a medium
that allows people to take out their aggressions, to
work out these hostilities in a socially safe manner. A
player's countless anxieties suddenly take form on
that video screen before him, and he can vaporize,
elude, or leap over these adversaries until he is finally
overwhelmed.
It all started with Space Invaders. There was the
player, alone, confronted by countless enemies,
aliens, unreasoning foes, who were bent on one thing
only-the player's annihilation. And it was all the
player could do to fight them off, to gain a moment' s
reprieve. But like life itself, more alien forces would
appear, to continue the battle until the player finally
succumbed.
This same theme is manifest over and again in
today ' s video games. It' s part of their structure. The
games allow the player to use his imagination , to pro-
ject onto the screen whatever enemies or adversaries
he has to contend with-whether th ey be real or
abstract, universal or individual, within or without his
control.
In some of the games, like S..pace Invaders ,
Ast eroids, and Pac-Man , it' s all the pl!!yer can do to
fight for his own survival. But in some of the games,
Defender and Donkey Kong among them , the player
also has a hero role to perform-that of saving
earthUngs from be ing kidnapped by aliens or of
rescuing a beautiful girl from a terrible gorilla who
doesn ' t know the girl's too good for him.
In any case, the player finds himself fighting
against great odds just to survive, to endure in his
struggle.
.
It's this primal battle within the psyche of modern
man which has created the need for today 's video
games. That' s why these video games appeal to
both adults and children . That's why people will put
quarter after quarter into a game to fight off aliens or
Blinky and Pinky or leap over a barrage of barrels.
Why do you suppose people become so engrossed in
these games? Of course, it all looks nonsensical to an
outsider. .. in the very same way that someone else' s
dream may appear nonsensical to you-and your
dreams to them . But if dreams mirror real life, then
video games are mirroring the dream world, the
collective unconscious ~ f modern man . These video
battles, whether they be waged in the distant, silent
reaches of outer space, on the Empire State Building,
or even wtthin the corridors of a fantasy nightmare
where hairy figures try to gobble up your little Pac-
man or Pac-woman, the games are the stuff dreams
are made of.
You see, the video games are justifiable and
essential to society. It's just that the public has to be
made aware of the games' role. If that role is articu-
lated , then the industry will flourish. If not, the
industry will fall victim , like the player's base in Space
Invaders, to an endless wave of unthinking
adversaries.
PLAY METER , June 1, 1982

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