Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Laura R. Braddock
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
jo Ann Anthony
Graphics:
Jeanne Woods
Technical Writers:
Randy Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Charles C. Ross
Mike Bucki
Paul Thiele
Bill Kurtz
Dick Welu
Tony Bado
Michael Mendelsohn
Bill Brohaugh
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Esmay Leslie
PLAY METER, July 15, 1982. Volume
8, o. 14. Copyright 1982 by Skybird
Publishing Company. Play Meter
(ISS 0162-1343) is published twice
monthly on the 1st and 15th of the
month . Publishing offices : 508 Live
Oak St. , Metairie, La . 70005 ; Mailing
address : P.O . Box 24170, New
Orleans 70184 , U.S.A.; phone:
504/ 838-8025 . For subscriptions :
504/ 837-7987 . Subscription rates :
U.S. and Canada-$50; foreign :
$150, air mail only. Advertising rates
are available on request. No part of
thi magazine may be reproduced
without expre sed permission. The
editors are not responsible for
un solicited manuscripts. Second-
class postage paid at Metairie, La.
70002 and additional mailing
office s. Postmaster: Send Form 3579
to PLAY METER , P.O . Box 24170,
ew Orleans, La . 70184.
European Office: PLAY METER
Promotions ,
" Harescombe "
Watford Road , Northwood Middx .
England , Northwood 29244.
PLAY METER , July 15, 1982
Volume 8, Number 14/ July 15, 1982
I.AY
111m
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
FEATURES
35
38
46
Computer Shortcut
Two problems face every jukebox operator. Norman
Dolph examines the problems and tells how a
computer may be the solution.
Video Madness?
Does Chance and Fate govern a video game's success?
Exidy personnel say there are principles governing a
successful game.
Quiet Video Games
Maybe some of your customers say they love to play
video games, but the sound effects are just to loud for
them. Paul Romer tells Laura Braddock how he solved
the problem.
DEPARTMENTS
4
Equipment Poll
8
Up Front
11
Letters to the Editor
12
News Beat
44
Puzzle
50
Our 'Cades
53
PR Problems/PR Solutions
56
Frank's Cranks
58
Coin of Vantage
60
Technical Topics
62
Critic's Corner
65
New Products
67
Aids to the Trade
69
Classified
80
For Information, Call the Operator
Cover Credit : Speed-up kit legality, video addiction morality-Exidy's
new video, Pepper II, is themed with this issue's "sa lt in the wound"
cover.
7