Play Meter

Issue: 1982 July 01 - Vol 8 Num 13

Letters to
the editor • • •
Difficult issue
In response to your article published in
the May I, 1982, edition of Play Meter
titled "How To Make Big Bucks And
Not Go To Jail," we fail to understand how
you could ever have included Counter Top
Amusements as a firm associated with or
involved in such outrageous conduct.
Counter Top Amusements is not now nor
has it ever been involved in the selling of
less than a quality product. Since its
inception in 1978, Counter Top Amuse-
ment has always stood behind the products
it has sold with vigor, offering full cus-
tomer service and support well beyond the
expected norm. Nationally, customers in
vast numbers hold Counter Top Amuse-
ments in the highest esteen for its efforts in
honest marketing and innovative sales
support. Counter Top Amusements
strictly complies with all state and federal
laws concerning the sale of a seller assisted
marketing plan, including full disclosure
pursuant to the Federal Trade Commission
rules, as well as total compliance with all
individual state laws regarding the sale of a
business opportunity. This can be easily
verified through the highly-respected law
firm of Freeman, Atkins & Coleman, Ltd.,
Chicago, Illinois, a firm specializing in
such matters.
. .
In the May I , 1982, article, you edtton-
alized a growing industry problem-~ast
buck artists, preying upon uns_uspectmg
investors familiar with the mcredtble
success of video games and the n;any
lucrative investment benefits the vtdeo
industry offers . Counter Top Amusements
applauds your courage to address the
.
W do have serio us problems,
1ssue.
e
· ·
h honest
however' with your assoctatmg t e
marketing of a good product to an eager
business community with the ~nscrupul~-~~
tactics employed by other ft~ms to ~
investors simply on the basts that t _ey
th at~ract the business opport~mty
b o
th of a vtable
investor on the streng
industry ·
·
tu-
We maintain that the busmess oppor
nity investor has the same right to operate
PLAY METER, July 1,1982
video equipment for profit as does the
long-established operator, so long as he
does so ethically and without harm or
malice to others . Even in yo ur article, you
state that there is a place in the industry for
a n honest company appealing to the busi-
ness opportunity market segment. Counter
Top Amusements is such a company. We
encourage and support the swift enactment
of additional laws to protect the private
investor from harrassment by unethical
firms peddling putrid products for profit
and the funding to enforce the existing
statutes aimed at protecting innocent
people and their money. Unfortunately, as
things presently exist, the potential
investor must act to protect himself by
thoroughly exammmg any company
a pproaching him with a video game invest-
ment opportunity- Counter Top Amuse-
ments invites such an examination.
Don Hale
President
Counter Top Amusements
Nashville, Tennessee
[Ed. Note: The conduct of firms selling
business opportunities in the video game
field is a difficult issue . The presence of
such firms has caused a plethora or image
problems to the industry, led to innumer-
able difficulties for unwary investors, and
theatened the "natural order" of things in
our industry (that is, the way machines
Audio Visual
Amusements
Offering the fi nest
new and used
equipment
REP RESENT IN G LEADING FACTORIES
• SA LES, PA RTS, SERVICE •
ARCADE PLANNING
SPECIALISTS
Eve ry new and used video
i n stock at a II times
YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Olive Street
St. Louis,Missouri 63103
(31 4) 421-5100
.
For further information, call Pete Entnnger
(collect)
7
........ ________ __
work their way to the public- from manu-
facturer to distributor to operator to
location).
But, then again, to be different is cer-
tainly not illegal. Indeed, above the muck
and mire of business opportunity dealings,
some companies offer honest investment
opportunities to interested and informed
investors in a broad spectrum of industries,
including video games. The fact is there i~ a
demand for the public for the type of sales
package offered by some video business
opportunity firms.
There is a right way and a wrong way to
do business. Unfortunately, the majority
of the firms introducing investors to our
industry are going about it in the wrong
way. While CT A may now be among the
minority, we would like to see the majority
either get their· act together or get out.]
Advertisers' claims
I have two reflex games that were
advertised in your publication, and I
wonder to what extent your magazine
checks out the claims of your advertisers
before they are allowed to be entered in
your magazine.
I had one machine "located" by a
locator, and I have just collected a total of
$4 for a two-week period. Four dollars is
nowhere near the "averaging over $100 per
week ... " this company claims in its ads.
If this is such a hot machine, why won't
this company buy back the machine?
B. Erickson
Gaithersburg, Maryland
[Ed. Note: An ad in Play Meter does not
represent endorsement by Play Meter for
the product. Play Meter has refused adver-
tising of direct video games copies and all
gambling equipment. This is the extent of
Play Meter's advertising policy. To con-
firm the claims of advertisers is virtually
impossible. However, we encourage
operators / readers to keep us abreast of
problems with advertisers. In many cases,
we're able to help the injured party seek
remedy.]
Helpful semmars
The seminars that are being conducted
in your 1982 Amusement Operators Expo
could be tremendously helpful to any of
the smaller arcade operators.
I for one would purchase any number of
recorded cassettes if they were ava · ~,. hie.
I would appreciate hearing from }ou in
regards to any possibility of this happening.
Also, may I compliment you on Play
Meter. It's been like a Bible to me .
Jess Blake
J.B. Enterprises
Montebello, California
[Ed. Note: Sorry, but a spokesperson for
Conference Management Corp. told Play
Meter that the company does not make
tapes of any of its shows.]
New media package
There exists in today's marketplace two
situations which are greatly affecting our
industry and your future.
Problem number one is the limitations
being placed on amusement machines by
local municipalities. Many of you are not
objecting too strenuously to these laws
because you're allowed up to three or four
machines per location. Presently that is all
you want to place, and you must look to
the future. Many municipalities are includ-
~ng a ju~ebox in this number. If you
~~elude a JUkebox, pool table, pinball, and
v1deo game, you already have four. Who
thought five years ago that the popularity
of pms would drain and video would be so
popular? The question is, what will be the
next mode of coin-operated entertain-
ment? We_ may want to place five or six
machmes m a location but will be limited
to three or four by present statutes Also
remember, as the federal governme~t con~
tmues to cut back revenue sharing the
st~te, county, and local government~ are
gomg_ to Increase fees. As your average per
n;.achme declines, due to the proliferation
o _games: your cost of doing business is
gomg to mcrease with these license fees .
you can do something about the pro-
~ em. hThe local operators' association in
estc ester County has b
.
een gomg to
PLAY MHER , lu\y 1, 1982

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