Play Meter

Issue: 1982 July 01 - Vol 8 Num 13

Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Laura R. Braddock
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann Anthony
Graphics:
jeanne Woods
Technical Writers :
Rand y Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Mar y Claire Blakeman
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Ton y Bado
Michael Mendelsohn
Bill Brohaugh
Classified Advertising:
Valerie Cognevi ch
Advertising Manager:
David Pierson
Illustrator :
Bob Giuffria
European Representative:
Esma y Leslie
PLAY METER, Jul y 1, 1982. Vo lume 8,
No . 13 . Co pyrigh t 1982 by Skybird
Pub li shi ng Co mpan y. Play Mete r
(ISSN 0162-1343) is publi shed tw ice
mo nt hl y o n th e 1st and 15th o f th e
mont h . Pub lis hin g offices: 508 Live
Oak St., M etai r ie , La. 70005 ; Mailing
address: P.O . Box 241 70, N ew
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50 4/ 83 8-8 025 . Fo r sub sc ripti o n s:
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without expressed permi ss io n . Th e
editors are no t res po nsibl e fo r
unsolicited ma nu sc ript s. Seco nd-
class postage pai d at M etairi e, La.
70002 a n d addi tio n a l m a ilin g
offices. Postmaster: Se nd Fo rm 3579
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Europea n Office: PL AY M ETER
Promotions ,
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England, Nort h wood 29244.
PLAY MET ER , Jul y 1, 1982
Volume 8, Number 13/July 1, 1982
~I.AY
111m
The Twice 'v1onthly Publication for the Coin Operated Entertainment Industr y
BPA Circulation Audit applied for
FEATURES
35
Oh ioa ns Di scuss t h e Issues
The OMAA has been in the forefront of nearly every
vital industry issue. David Pierson attended the eighth
annual OMAA show and reports on the exposition .
42
C-Store Market Grows
George Korzeniowski discusses how to get C-Store
owners interested in having video games .
Korzeniowski says profit, serv ice, and image are
factors in the owners ' decisions.
46
57
64
Move for Quality
Gremlin recently moved into its new 125,000-square-
foot complex in the Rancho Bernardo Technology
Park near San Diego, California.
Inside Wico
Randy Fromm visited Wico-the amusement
industry ' s major supplier of replacement parts-and
tells us about the company ' s background and its work
flow.
H eads You W i n!
Having problems with your coin system? Burt Weiss
tells you how to get some mileage from your
complaints .
DEPARTMENTS
6
Up Front
7
Letters to the Editor
12
Equipment Poll
15
News Beat
67
Technical Topics
71
Frank's Cra n ks
76
Critic's Co rn er
81
New Products
83
Aids to t h e Trade
84
Classified
98
Last Wo rd
Co ver Credit: A pilot's rare view of the Zaxxon battlefi eld illu strat es th e
d il emma o f the video game s themselves. Thank s ro Sega/C remlin for rh e
artwork .
3
OPERATORS:
''PROVEN PROFITS''
WILL KEEP
P
TABLESIN
YOUR LINEUP!
60-90 days. Right now we have
almost 200 tables in locations and
almost every one is a Valley. They
need such little maintenance ...
absolutely no comparison with
videos. It's never necessary to pre-
test a Valley pool table on location
... we know it will make money!"
Bill Beckman
Coast Vending Company
Beaverton, Oregon
"The pool table is the base for
everything and almost all of our
locations want one because it
complements the videos. Videos
are here to stay, but if we had a
choice of a pool table or a video,
both on a 50-50 basis, on a 5-year
contract, we 'd take the pool table
everytime. That table will make
money all that time, where we'd
have to change the video every
Tim Norberg
C & N Sales
Mankato, Minnesota
"Pool tables are our bread and
butter ... they've been the back-
bone of this business, and will
continue to be. The income is
dependable and steady, not up
and down like our games. Mainte-
nance is almost no problem with
a pool table, while one of our
games may go down as often as
twice a month. These are the rea-
sons we have so many pool
tables- about 400, and 2 50 of
them are Valleys. Within the next
two or three years all will be Val-
leys. Valley manufactures a quality,
maintenance free table. The Valley
8-ballleagues have been a great
addition to our operation. We have
some accounts that own their
tables, but many have asked to get
into league play next year. This
means we will put our tables in
those spots next year. Pool tables
make all around good sense and
good economics ...

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