Play Meter

Issue: 1982 February 15 - Vol 8 Num 4

game devices are the problem. It's
the stores themselves," he said.
One resident compared the pro-
posed legislation to "the witch hunts
of New England" and asked the
seven council members if they had
ever played the games. One member
admitted that she hadn't, while five
others declined to answer or said
they couldn't remember.
The remaining council member,
who said he favors restrictions on
the games, said "I play a pretty mean
game of Pac-Man although my son
can still beat me," but said he still
supports the ordinance because of
all the time and money he said his
son spends with the machines.
Another council member said that
while she thought some restrictions
should be placed on the devices , she
opposed any regulations governing
hours of operation and suggested
reducing the proposed $100 licensing
fee to $50.
A neighboring suburb of Shaker
Heights, Cleveland Heights, last
month imposed a $100 per game
licensing fee on all machines in that
city. The ordinance also prohibits
game rooms within 1,000 feet of a
school boundary and prohibits the
games from operating during school
hours . The councilman who
sponsored the legislation said he
intends to propose additional
changes in the city's zoning code to
further tighten restrictions on elec-
tronic games in thll future .
Cleveland Heights council also
recently rejected an application from
a businessman wanting to open a
game room, citing complaints from
elderly residents about potential
traffic problems at the proposed
location.
Court challenge
Also in northeastern Ohio,
another city ordinance restricting
the use of electronic games may be
contested in court.
Northfield Village, near Akron,
last summer passed an ordinance
prohibiting anyone under 18 from
playing amusement games before 3
p.m., when schools close. After 3
p.m., they can play only if accom-
panied by an adult. Roy George
Music and Vending Company, which
owns many of the games in the
community, filed suit shortly after
the ordinance was passed, claiming
the new law was hurting its business.
Summit County Common Pleas
Judge Theodore Price said he may
wait until the Mesquite decision from
the U.S. Supreme Court before
making a ruling. However, Price has
refused to issue a restraining order
against Northfield Village, although
city officials have agreed not to make
any arrests until Price reaches a
decision.
The mayor of Northfield Village
has compared video games to the
Pied Piper because of what he calls
their "hypnotic effect" on young-
sters. "All the kids in town , it
seemed, were operat ing the
machines. We felt like they had to be
controlled," he said.
Shaker Heights' council is also
exploring the possibility of opening a
city-run game room to provide
revenue for the recreation depart-
ment. The idea was suggested as a
way of supervising the community's
youngsters.
"Put Pac-Man in the middle of the
high school gymnasium and you
won't be able to keep the kids away
from school," one councilman said.
The city's recreation board is now
investigating the benefits and pro-
blems of opening such a game room .
[Ed. Note: Play Meter will continue
tracking local legislative and court
problems of coin operating with an
aim of useful example to be applied
widely in defense of games '
operation.]
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8
PLAY METER, February 15, 1982
California action on franchise sales
enjoins American Game Exchange
California state authorities have
entered into a stipulated final judge-
ment and permanent injunction with
American Game Exchange, of San
Diego, which also does business as
Supercade, and the firm's president,
Bradford L. Edwards.
The firm sells investors video and
other electronic games which are to
be set up as an amusement center
arcade.
State Attorney General George
Deukmejian, San Diego District
Attorney Edwin L. Miller, Jr., and
Commissioner of Corporations
Geraldine D. Green in their legal
action alleged that American Game
Exchange had violated California's
consumer protection laws, accord-
ing to documents filed in late
November, 1981.
The firm purportedly sold fran-
chises which had not been registered
with the Corporation Commis-
sioner's Office, sold business oppor-
tunities in violation of the state's
Seiler Assisted Marketing Plan Act
prior to the time the company was
registered with the Secretary of
State's Office, and misrepresented
the profits which could be made by
those who purchased an amusement
center.
In entering into the stipulated
judgement, the defendants agreed to
make offers of restitution to
individuals who were sold game
centers in violation of the law and to
pay a total of $40,000 for civil penal-
ties and costs.
The defendants also agreed that
they would:
1. Not sell any seller-assisted
marketing plan until such time as
they register with the Secretary of
State's Office;
2. Not sell any franchise until they
are registered with the Commis-
sioner of Corporations;
3. Not make any misrepresenta-
tions regarding available locations
for amusement centers, or that the
investor's business will be estab-
lished in any specific period of time
unless it will be, or that a purchaser
can earn any specific amount of
money unless at least 75 percent of
previous purchasers have earned
such an amount or that defendants
will provide investors with services
that they do not in fact provide. •
Gremlin employees aid quality control
Sega/ Gremlin has instituted a
"Quality Circles" program at
Gremlin Industries as part of an
overall program to boost produc-
tivity and quality control, said Duane
Blough, president of Gremlin.
The Quality Circles concept
already has proven extremely
successful at Gremlin's sister manu-
facturing subsidiary, Sega Enter-
prises, Ltd., in Japan, Blough said.
Training workshops for Gremlin
employees are routinely conducted
by "Quality Circle" leaders and out-
side consultants.
"The program encourages
Gremlin employees to participate in
solving work -related problems,"
Blough explained. "Each circle is
composed of employees who do
similar work. These employees meet
regularly on a voluntary basis to
exchange ideas for improving job
performance, productivity, safety,
quality and other work-related
areas."
Two -way communication is
central to the Quality Circles pro-
gram. "We have established direct
channels of communication between
line workers and management,"
Blough said.
Quality Circles are people-
oriented and focus on self improve-
ment. "They are not intended to
PLAY METER, February 15, 1982
introduce radical changes in the
organizational structure . Instead,
the circles help employees express
themselves and understand more
clearly what management expects of
them,'' said the manufacturer.
"Quality Circles encourage the
organization to work more efficiently
toward a common goal: success,"
Blough conclude~i.

Two youths play Donkey Kong, currently top game in Play Meter's
equipment Poll. In some locations, the Nintendo game was reported to be
more popular than mouies ... in theater locations. For tracking of the
current top videos and pingames, see Equipment Poll on page 12.
9

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