Play Meter

Issue: 1982 December 01 - Vol 8 Num 23

LAY
Twice o Month Publication for the Coin Operated Entertainment Industry
WBPA
Member Business Publications Audit
CONTENTS/volume 8, Number 23/December 1, 1982
FEATURES
Dig Time for 'Burger Time'?
35
Data East personnel ore excited over the prospects of their new interchangeable
game, 'Burger Time.' But Mary Claire Blakeman goes beyond the potential hit game
and examines the company's philosophy about its interchangeable products.
Declining Collections
40
Valerie Cognevich talks to o small sampling of operators to find out how their collec-
tions compare to lost year's toke. Finding: Operators collect less or if they toke in as
much money as they did in 1982, their escalating costs offset any profit.
S-T -1\-E-T -C-H
44
Dr. Jerome Sehulster talks to Mary Claire Blakeman about videos exercising mental
abilities-memory, learning, and recognition . He also discusses why some parents
fear videos.
DEPARTMENTS
6
7
12
19
60
62
Up Front
Letters to the Editor
Equipment Poll
News
Our • cades
Puzzle Answers
64
6 7
70
72
86
Frank's Cranks
New Products
AJds to the Trade
Classified
Snapshots
Cover Credit: Atorl and Marriott's Great America developed the Atorl VIdeo
Adventure In Santo Claro, Collfomlo. However, Its games offer more than aesthetic
appeal . According to Dr. Jerome Sehulster's remo~s on page 44, games stretch
our mental abilities.
Bowling & Ice Cream Designs
Publish., and Editor:
P.olph C. Lally II
Editorial Dlr.ctor:
David Pierson
Mana9in9 Editor:
Lauro R. Oroddock
Associ~ Editor:
Mike Shaw
321
Admlnlmatlw Assistant:
Valerie Cognevlch
An Dl,.ctor:
Katey Schwark
Circulation Mana9":
~nee' C. Pierson
TypQ9roph..-:
Jo Ann Anthony
Graphics:
Jeanne Woods
T.c:hnlcal Wr'-n:
Randy Fromm
Frank Seninsky
Co,...spond.nts:
P.oger C. Sharpe
Mary Claire Olakeman
Charles C. Ross
Mike Oucki
Paul Thiele
Dill Kurtz
Dick Welu
Tony Dado
Michael Mendelsohn
0111 Orohaugh
Classlfl•d Advertlsln9:
Valerie Cognevich
2854
Adwrtlslf19 Mona9":
David Pierson
Illustrator:
Cob Giuffria
European P.•pre .. ntatlw:
Esmay Leslie
Copyright © 1982
Van Brook of Lexington, Inc.
P. 0. Box 5044 • Lexington, Ky. 40555
Area Code 606 • 231-7100
Phone or wnte for utMog & swnples
ARCADE SPECIALISTS
REPRESENTING
Rowe-AMI • Atari • Cinematronics
Centuri • Midwa y • Irving Kaye • Valley
Sega/ Gremlin • Taito • Nintendo
COIN MACHINE DISTRIBUTORS, INC.
425 Fairview Park Dri ve • Elmsford, NY 10523
914/ 347-3777 • 212/ 538-1285 (NY City) • 516/ 222-4540 (Long Island )
TOLL FREE 800/431-2112
(in New Jersey & Connecti c ut)
4
PLAY ME'IIR. December 1. 1982.
Volume 8, No. 23. Copyright 1982 by
Skybird Publishing Company. Play
~r (ISSN 0162·1343)(U5PS 358-
305) is published twice monthly on the
1st and 15th of the month. Publishing
offices: 508 Uve Oak St .. Metairie. La.
70005: Malllft9 adnss: P.O. Cox
241 70, New Orleans 70184. U.SA.:
phone : 504/838-8025. For subscrip-
tions : 504/837-7987. Subscription
rares: U.S. and Canada-$50; foreign:
$150. air mall only. Advertising rotes
are available on request. No part at this
ma9azln• may b• r•produc•d
without •xp,.ssed permission. The
editors ore not responsible for
unsolicited manuscriprs. Play Met.r
buys all rl9hts. unless otherwise
specified, to accepred monuscripts. car·
toons. and art work. Second-class
posroge paid at Metairie. La. 70002
and additional ma ili ng offices.
Pc,.tmas•r: Send Form 3579 ro PLAY
METER. P.O. Cox 24170. New Orleans.
La. 70184.
European Office : PLAY METER
Promotions ,"Harescombe" Watford
Road, Northwood Middx. England.
Northwood 29244.
PLAY MITER. December 1, 1982

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