.
.
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ra y E. Tilley
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann Anthony
Technical Writers:
Randy Fromm
Frank Seninsky
Zac Oliver
Correspondents:
Roger C. Sharpe
Patrick Matthews
Mary Claire Blakeman
Charles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Joe Moran
Mi chael Mendelsohn
Bill Brohaugh
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative :
Esmay Leslie
PLAY METER, April1 , 1982. Volum ·
8, o . 7. Copyright 1981 by Skybird
Publishing Company . Play M eter
(ISS 0162-1343) is published twice
monthly on the 1st and 15th of the
month . Publishing offices : 508 Live
Oak St. , Metairie, La . 70005 ; Mailing
address : P.O . Box 24170 , New
Orleans 70184 , U.S.A.; tel. : 504/ 838 -
8025 . Subscription rates : U.S. and
Canada-$50 ; foreign : $150 , airmail
only. Advertising rates are available
on request. o part of chi magazine
may be reproduced without
expre ed permission . Th e editors
are not responsible for unsolicited
manuscripts. Second-class postage
paid at Metairie, La . 70002 a nd
additional mailing offices .
Postmaster: Send Form 3579 to PLAY
METER , P.O . Bo x 24170,
ew
Orleans, La. 70184.
European . Office : PLAY METER
Promotions ,
" Harescombe "
Watford Road , orthwood Middx .
England , Northwood 29244.
PLAY METER , April 1, 1982
Volume 8, Number 7 I April1, 1982
I.AY
Iii
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
FEATURES
19
What to Tell a Loan Officer
A subject of frequent query to our editors is ' What do
I tell my banker? ' when the operator is going for
capital infusement for hi s route . Here , Charles C. Ro ss
provides a set of guidelines for favorably impressing
your banker. Models for presentations are included
in this ' must-read ' for new operators.
26
Not All is Well in Video Publicity
News hawks have been ballooning the criticisms of a
handful against coin-op games, from housewives to
politicians. Roger Sharpe, beginning on page 26,
comments on this negative-publicity trend and offers
a call for unity to stem this tide. On a related note, in
this issue's ' Chief Gripe in Operating Today, ' Charles
C. Ross (page 37) builds his own case for the needed
industry-image betterment. (See also the Letters,
pages 5 and 6.)
66
The Mesquite Case in the U. S. Supreme Court
Our analysis deals with the implications of the
Aladdin 's Castle vs. Mesquite, Texas, case as ruled on
by the High Court shortly before this issue of Pla y
Meter went to press. The issue of juveniles' play in
arcades seems to be back in the ballpark of local
operators and associations.
DEPARTMENTS
4
Up Front
5
Mailbox
8
Equipment Poll
11
News
32
The Idea Bank: Pinballs for the Smaller Set
37
'Chief Operating Gripe:' Industry Promotion Needed
41
Frank's Cranks
44
Technical Topics
50
Viewpoint on Video
53
New Products
55
Aids to the Trade (New department)
57
Classified Advertising
3