the second level, in the future, are sales of Sega/Gremlin
new game Convertapaks, and sales of one complement
sales of the other.
• • •
Looking back again to industry issues, I would like to
explain how Convert-A-Game and Convertapak make a
very positive impact on the pace of new game
introductions.
(2)Pace of new game introductions/trade-ins. There is
a trend which suggests the player is not only more
sophisticated in terms of what he expects from a game,
but is also less and less inclined to stay with a new game
for any period of time. This should mean manufacturers
will be forced to introduce new games at an even faster
pace than today. The added pressure on operators to
have all the latest " hot" games will increase significantly!
The problems of too many product introductions, high
new game purchase prices and low trade-in values are all
mitigated with Sega/Gremlin's Convert-A-Game
system.
It is important to remember that today's great
"winner" is next year's problem unless you can convert
the game to something new that's also a "top" money
earner.
Convert-A-Game is a concept whose time has come,
and I believe Sega/ Gremlin is the first to develop and
implement a truly sophiscated and flexible system to
meet current and future market demands.
(3)Distributor capitalization. The benefit of
conversion in terms of distributor capitalization is fairly
obvious. With less capital tied up in Convertapaks a
distributor can finance additional new business. The
Newer game systems to come
Also, Gremlin/ Sega will introduce several different
models of its Convert-A-Game system, and each model
will be available in standard upright, mini, and table
configurations. It's hardly a secret that Sega/Gremlin is
about to unveil the world's first color X-Y game. That
gives customers two Convert-A-Game models- color
X-Y games and standard raster monitor games- with
which to enjoy the economic advantages of
Convertapak conversions.
Lastly, Sega/Gremlin has beefed up its customer
service function-and will continue to do so, even to the
point of over-kill, to make absolutely certain we give the
customer service support he needs. Field seminars
including actual demonstrations of Convert-A-Game
conversions will be scheduled throughout the country.
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ability to finance additional sales should properly be
viewed as incremental business attributable to
Sega/ Gremlin's Convert-A-Game system.
In addition to this is the fact of credit lines. For the
approximate price for one new machine of $3,000, three
Convertapaks can be sold.
Where do we go from here? We look at the industry as
having about 700,000 computer video games on location.
Over the next three years all these machines will have to
be replaced. I leave it to your imagination as to the
excitement and demand Convert-A-Game and
Convertapak will create at the operator level!
Sega/ Gremlin will continue to design and manufacture
unique games other than the Convert-A-Game.
Arcades, for example, will always require special effect
games, a unique cabinet may be required for particular-
type game play, and on and on.
When Ordering, Use
Wlco No. 15-9550-01
$49.95
EACH
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