Play Meter

Issue: 1981 May 01 - Vol 7 Num 8

basis for a conclusion that the efforts of jukebox
operators through their selection of records and their
performance promote the dissmination of songs in any
significant manner."
"On the other hand, the contribution of the copyright
owner whose works are performed under the
compulsory license directly benefits the jukebox
operator and location owner."
"We cannot on the basis of the evidence presented
by the jukebox industry find that our schedule will have a
disruptive impact on the structure of the jukebox
industry or disturb generally prevailing industry
practices. By introducing the fee schedule in two phases,
we have, in our view, adequately reflected in our decision
the objective of this statutory criteria. The jukebox
industry pays reasonable market prices for all other
goods and services they require. We hold that they can
pay the schedule we have adopted for the central
commodity of their boxes without adverse impact ."
Garcia's dissenting opinion
CRT Commissioner Frances Garcia stated, "It is my
considered opinion and thus my conclusion that the
royalty rate increase should have been $30 and $60."
James' dissenting opinion
CRT Chairman Clarence James stated, "Evidence
offered by ASCAP indicated the minimum fee for an
establishment which uses tape recorders, record
players, or free jukeboxes is $70. Evidence offered by
BMI indicated that the minimum fee is $60 per year.
SESAC offered no evidence in this regard. Further, the
evidence indicated that the maximum fee for ASCAP for
this type of establishment is $490, and for BMI $240.
Combining the minimum for both ASCAP and BMI
would result in an annual fee of $130. This evidence was
uncontroverted or refuted by AMOA."
"In essence, the majority [of CRT members] reached
a conclusion on the premise that a true market value rate
would result in too large an increase in fees . The majority
was set on course by what they deemed were the guiding
standards of the statute which referred to minimizing the
disruptive impact on the economic structure of the
industries involved. It was the majority view and opinion
that a large increase in fees would be oppressive to the
industry and would 'impact on small operators.' In my
opinion, the majority misconceived the evidence in the
record when this standard was applied. First, it is ap-
parent that the standard was applied only to jukebox
operations. There apparently was no consideration
given to significant disruption in existing market prices
for performing rights societies, fees paid by other
analogous music users. The majority, in essence,
appears to have reached a conclusion based on an ability
to pay theory.
"The real economic impact of increased fees on juke-
box operators cannot be determined from this record.
Economic data supplied by AMOA was of questionable
validity and could not be used as a basis for any rate
determination. In addition, the record simply does not
support AMOA testimony that jukebox operators are
destitute or will go out of business if fees are increased.
"In fact, the evidence is clear and convincing to the
contrary. The record in this proceeding shows that the
coin machine operators pay a fair market orice for all
goods and services they may use. Further, it has been
established in the record that jukebox operators have
traditionally shared one-half of the gross revenue with a
joint venture partner who neither contributes to the
venture nor takes any risk. This arrangement is neither
bargained nor negotiated but is traditionally given away.
How is it that jukebox operators can claim destitution or
inability to pay a fair and reasonable rate, when for years
over one-half of their revenue has been given away? Even
the small operators, the concern of the majority, split
revenue 50-50 with the establishment owners. ls it appro-
priate for jukebox operators to come before this
Tribunal and claim economic hardship? In my opinion it
would be far better to reanalyze or reevaluate the tra-
ditional practice of giving away one-half of the revenue
than to seek economic redress from this Tribunal.
"The rate established
by the majority is not
reasonable. Nor does it afford the copyright owner a fair
return for his creative work. There is no evidence in the
record to support the rate, no logic behind it, and no
equity in it.
"In my opinion, the record is replete with evidence
that the maximum reasonable marketplace value fee
should be $130 , not $25 or $50 . I find that the record is
void of any valid argument that once a reasonable rate is
established there should be a discount because of
economic hardship. There is simply no probative
evidence in the record that jukebox operators should not
or cannot pay rates comparable to thos paid by other
analogous music users for the same product."
t
Bally earnings, revenues high in '80
CHICAGO- Bally Manufacturing
Corp. in the year ended December
31, 1980 logged record earnings and
revenues for the fourth consecutive
year.
Robert E. Mullane, chairman of
the board and president of Bally
announced that for 1980- which
also marked the fifth straight year of
increased earnings and revenues-
net income was $53.5 million, up
more than 15 % from the previous
record high of $46.3 million earned in
1979. Earnings per share for 1980
were $2.01, 16 % above the $1.73 per
share reported a year ago.
Investment tax credits included in
Bally earnings were $1.4 million (5¢
PLAY METER, May 1, 1981
per share) in 1980 compared to $7.M
million (29¢ per share) in 1979. Exclu-
sive of investment tax credits in both
years, 1980 per share reflected an
increase of 36 % above 1979.
Revenues for the year were a record
$690 .1 million compared to $386.2
million in 1979.
Mullane commented on the year's
results : "Earnings and revenues
from Bally's manufacturing, distribu-
ting, and equipment operating
divisions were at record levels. In
particular, Midway Mfg. Co. and our
Aladdin's Castle family amusement
centers both reported substantial
increases in earnings and revenues."
Results at Bally's 83-percent
owned P.ark Place hotel/casino in
Atlantic City were termed "dis-
appointing." This branch contribu-
ted $2.1 million to 1980 earnings, or
8¢ per share. Escalating operating
costs in the emerging Atlantic City
casino were cited for the Park Place
showing- but Mullane alluded to
favorable New Jersey rulings as
boding well for future earning
prospects there.
On Bally's outlook for 1981 ,
Mullane said: "We fully expect con-
tinued strength in Bally's manu-
facturing, distributing, and equip-
ment operating divisions and a
substantial improvement in the
operating results of Park Place."
5
Taito taps Pugh
Taito America recently appointed
Mark Pugh, CPA, to the newly
created position of vice president of
finance.
Pugh most recently was controller
for Williams Electronics. Two and a
half years previously, he was staff
superviser for the accounting firm of
Arthur Young and Company.
Taito's President Jack Mittel said,
"The professional respect Mark has .
earned in the financial community
and the coin industry makes him the
most logical choice for this position.
His talent, youth, and dynamic drive
are qualities that are self-evident."
Pugh said, "Taito's recent un-
precedented growth will prove to be
both a challenge and incentive. It will
be a pleasure working with a
company of Taito's scope and
magnitude ."
Pugh received his B.S . degree in
accounting from the University of
Illinois. He resides in the Chicago
suburb of Arlington Heights with his
wife, Sueann .
A recent cocktail reception was held by Worldwide Distributors of Chicago for
St ern's new Freefall pinball and The End uideo games. Shown testing the latest in
play action, from the left, aboue, are Worldwide principals Nate Feinstein, Harold
Schwa rtz, and Fred Skor, with Stern reps Tom Campbell and Ben Rochetti.
World Wide shows the games
Pugh
Angelo
Atarians are lined up
Atari, Inc . recently announced
personnel appointments in its
marketing and production depart-
ments .
Jeanne Angelo was named sales
administrator for the Atari Market-
ing Department. She will report to
Don Osborne , national sales
manager.
Mariann Layne comes to the coin-
op division of Atari as marketing
services supervisor.
In a related announcement,
Marketing Director Frank Ballouz
said Mary Takatsuno has been
promoted to market research
supervisor.
Leslie McFarland has also joined
the marketing department as junior
research assistant.
Noan Anglin, Atari VP, announced
the appointment of Tom Thompson
as plant manager of the newly
formed Atari Wood Shop, which is
expected to open in the summer of
1981 in the Milpitas area of northern
California.
6
CHICAGO- The first mini-showing
by World Wide Distributors was held
on February 12 at Como Inn
Restaurant and was reported by
Fred Skor, president and chief
executive officer, to be a "huge
success.
In spite of harsh weather and
difficult driving conditions, 89
operators attended the showing." All
expressed their enthusiastic
approval of the friendly atmosphere,"
said Skor. He was talking about the
atmosphere inside the Como Inn, of
course- the cocktails and refresh-
ments, as well as the games on
display.
World Wide personnel on hand to
greet the visitors were Nate
Feinstein, Harold Schwartz, Howard
Freer, Bill Atwood, Jeff Neumann,
Joe Carone, Bob Cristo, Garry Ney,
Jerry Richards , Larnell Green,
Lorriane Hansen, and Skor.
On display were Williams' Black
Knight pinball and Defender video
and cocktail table; Stern's Berzerk
and The End games and its next
pinball, Free Fall; and the Seeburg
Phoenix phonograph.
Skor stated that the enthusiastic
response shown by operators to the
event will lead to several more World
Wide showings in he near future.
Stern takes Canada handlers
Stern Electronics, Inc., Chicago, has
announced the appointment of two
Canadian distributors of Stern's
Seeburg phonograph line.
Tom Campbell, Stern director of
marketing said New Way Sales of
Ontario, is now a full-line distributor
of Seeburg jukeboxes.
Coastal Games Limited of
Richmond , British Columbia will also
distribute the St e rn line of
phonographs, Campbell said. This
firm's mailing address is #105-3830
Jacombs Road, Richmond, B.C.,
Canada V6V 1N7; telephone:
604 / 270 -9346) . Don McPh ee,
president of Coastal Games, said the
association with Stern is now
effective.
New Way Sales, already a full -line
distributor of Stern's solid s tate
pinball and video games, is located at
2050 Kipling Ave., Rexdale, Ontario
(telephone : 416/ 746-2255) . Com-
pany principals are Jerry Janda, Jr.,
president; Paul Janda, viCe
president; and Bill Rosenfield, sales
manager.
PLAY METER, May 1,1981

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