Play Meter

Issue: 1981 May 01 - Vol 7 Num 8

ly required by the Copyright Act.
"BMI argued that the language cited by the AMOA
'to afford the copyright owner a fair return for his
creative work,' reflects the broad goal of the legislation to
insure that creators are fairly compensated through
adoption of license fees establishing a reasonable value
for the use of the copyright works.
"We [the CRT] agree. The language in the statute is
not a directive authorizing the Tribunal to investigate
individual members or affiliates collections from the per-
forming rights organizations.
"We find that there is no indication either in the
statute or the legislative history, that Congress intended
the Tribunal to calculate rates or returns for each piece
of music and then base royalty adjustments on these
rates of return.
"We find nothing in the Copyright Act or its legisla-
tive history which indicates that the Tribunal was
intended to regulate the internal operations of the
performing rights societies. In our opinion the Tribunal's
authority is strictly limited to setting applicable royalty
fees and establishing the distribution to claimants."
Determination of the rate
"The Tribunal finds that the case presented by the
AMOA, including the industry survey, has failed to pro-
vide reliable data concerning the operating expenses,
revenues, or even return on investment of jukebox
operators.
"The Tribunal convened a conference of the parties
on February 13, 1980 in order to permit the Tribunal and
all of the parties to make suggestions concerning the
contents of a questionnaire which would be used by the
AMOA to survey the financial condition of jukebox
operators. At that conference the representatives of the
AMOA stated that it was too late to revise the
questionnaire.
"We note the limited response rate to the question-
naire, estimated by Peat Marwick to be approximately
14%. Dr. John Scarbrough, the Peat Marwick manager
in charge of the survey, testified: 'I wouldn't argue very
hard if you wanted to say that it was not a good
response.'
"The record of this proceeding contains detailed
testimony reciting the procedures utilized in the prepara-
tion and distribution of the questionnaire, which
presents significant questions as to the survey's
methodology and objectivity, as well as the nature and
scope of the data provided."
The CRT also noted that the survey findings were not
consistent with other evidence in the record, including
other industry surveys, such as the one conducted
annually by PLAY METER magazine.
"We have reviewed the testimony of the AMOA
witnesses- five jukebox operators, representatives or
distributors of the three American jukebox manufac-
turers, a 'one-stop' distributor of records, and a trade
association official. We find that this testimony does not
provide a basis for forming any representative picture of
the jukebox industry nor does it create a foundation for
the industry's claim of economic hardship. The
testimony does establish an industry practice to turn
over 50% of the gross revenues from jukeboxes to the
location owner.
BMI's proposal to apply the CPI to a proposed$19.70
rate that was mentioned in a congressional committee
report was ruled by the CRT to be " not in accord with
our statutory responsibilities in this proceeding."
"In reaching our determination in this proceeding, we
4
found the ASCAP/ SESAC concept of basing the rate on
marketplace analogies to be the most attractive. We
have examined the three marketplace analogies urged
upon us by ASCAP/ SESAC- the license fees paid by
general establishments using mechanical music,
background music services, and foreign jukebox fees .
These analogies, individually and collectively, are subject
to limitations and distinguishing features . We believe that
certain distinctions set forth in the AMOA pleading have
validity. While acknowledging that our rate cannot be
directly linked to marketplace analogies, we find that
they serve as an appropriate benchmark to be weighed
together with the entire record and the statutory criteria.
"We find that a per box payment of $50 is a
reasonable fee for the jukebox industry as a whole. We
have phased in the rate to accord the jukebox industry
opportunity to adjust , since tn our v1ew the jukebox
industry has ne ver peviouslt pa id reas o na ble
compensation for the use of copyrigh ted music. We note
that ASCAP/ SESAC , in their proposed findings , con-
cluded that an interim fee would be appropriate 'to afford
the coin machine industry an opportunity to adopt to
compulsory licensing at marketplace rates.'
Consequently, the adjustment of the jukebox rate on
January 1, 1982 will be limited to $25 .
"We are aware that some jukebox operators fun ction
on a narrow profit margin, and that certain jukeboxes
produce modest revenues. The Tribunal is satisfied that
adequate attention has been given to the small operator,
including the adoption of an amendment to the proposed
fee schedule that was proposed for the benefit of such
operators."
Maximize the availability of music
"We do not maintain that the jukebox rate is crucial
to assuring the public of the availability of creative works.
As has been observed in the pleadings, musical works
were created and exploited for many years, during
which, in our view, songwriters and publishers were un-
justly denied reasonable compensation for a commercial
use of their works. We concur in the ASCAP/ SESAC
finding that 'reasonable payment for jukebox perform-
ances will add incrementally to the encouragement of
creation by songwriters and exploitation by music
publishers, and so maximize the availability of musical
works to the public. We find nothing in this record which
would justify any reasonable concern that the schedule
we have adopted will deprive the public access to music."
"We reject the contention that copyright owners are
paid for jukebox royalties derived from record sales. We
recognize that performing rights are distinct from
recording rights. The Congress has determined that
copyright owners are entitled to be paid reasonable fees
for both. The Tribunal also rejects the contention that no
adjustment of the royalty fee should be made unless the
copyright owners established their 'need to receive' an
increase.
"We have given our analysis of the testimony
presented by the jukebox industry. We find nothing in
that testimony which would warrant a conclusion that
our schedule will deprive the jukebox operator a fair
income under existing economic conditions."
"On the basis of the record in this proceeding, we
have no basis for concluding that jukebox operators and
owners of establishments with jukeboxes make any
unique or distinctive contribution concerning creativity,
technology, capital investment, cost, risk, and the
opening of new markets for creative expression and
media for their communication. We find in this record no
PLAY METER , May 1, 1981
basis for a conclusion that the efforts of jukebox
operators through their selection of records and their
performance promote the dissmination of songs in any
significant manner."
"On the other hand, the contribution of the copyright
owner whose works are performed under the
compulsory license directly benefits the jukebox
operator and location owner."
"We cannot on the basis of the evidence presented
by the jukebox industry find that our schedule will have a
disruptive impact on the structure of the jukebox
industry or disturb generally prevailing industry
practices. By introducing the fee schedule in two phases,
we have, in our view, adequately reflected in our decision
the objective of this statutory criteria. The jukebox
industry pays reasonable market prices for all other
goods and services they require. We hold that they can
pay the schedule we have adopted for the central
commodity of their boxes without adverse impact ."
Garcia's dissenting opinion
CRT Commissioner Frances Garcia stated, "It is my
considered opinion and thus my conclusion that the
royalty rate increase should have been $30 and $60."
James' dissenting opinion
CRT Chairman Clarence James stated, "Evidence
offered by ASCAP indicated the minimum fee for an
establishment which uses tape recorders, record
players, or free jukeboxes is $70. Evidence offered by
BMI indicated that the minimum fee is $60 per year.
SESAC offered no evidence in this regard. Further, the
evidence indicated that the maximum fee for ASCAP for
this type of establishment is $490, and for BMI $240.
Combining the minimum for both ASCAP and BMI
would result in an annual fee of $130. This evidence was
uncontroverted or refuted by AMOA."
"In essence, the majority [of CRT members] reached
a conclusion on the premise that a true market value rate
would result in too large an increase in fees . The majority
was set on course by what they deemed were the guiding
standards of the statute which referred to minimizing the
disruptive impact on the economic structure of the
industries involved. It was the majority view and opinion
that a large increase in fees would be oppressive to the
industry and would 'impact on small operators.' In my
opinion, the majority misconceived the evidence in the
record when this standard was applied. First, it is ap-
parent that the standard was applied only to jukebox
operations. There apparently was no consideration
given to significant disruption in existing market prices
for performing rights societies, fees paid by other
analogous music users. The majority, in essence,
appears to have reached a conclusion based on an ability
to pay theory.
"The real economic impact of increased fees on juke-
box operators cannot be determined from this record.
Economic data supplied by AMOA was of questionable
validity and could not be used as a basis for any rate
determination. In addition, the record simply does not
support AMOA testimony that jukebox operators are
destitute or will go out of business if fees are increased.
"In fact, the evidence is clear and convincing to the
contrary. The record in this proceeding shows that the
coin machine operators pay a fair market orice for all
goods and services they may use. Further, it has been
established in the record that jukebox operators have
traditionally shared one-half of the gross revenue with a
joint venture partner who neither contributes to the
venture nor takes any risk. This arrangement is neither
bargained nor negotiated but is traditionally given away.
How is it that jukebox operators can claim destitution or
inability to pay a fair and reasonable rate, when for years
over one-half of their revenue has been given away? Even
the small operators, the concern of the majority, split
revenue 50-50 with the establishment owners. ls it appro-
priate for jukebox operators to come before this
Tribunal and claim economic hardship? In my opinion it
would be far better to reanalyze or reevaluate the tra-
ditional practice of giving away one-half of the revenue
than to seek economic redress from this Tribunal.
"The rate established
by the majority is not
reasonable. Nor does it afford the copyright owner a fair
return for his creative work. There is no evidence in the
record to support the rate, no logic behind it, and no
equity in it.
"In my opinion, the record is replete with evidence
that the maximum reasonable marketplace value fee
should be $130 , not $25 or $50 . I find that the record is
void of any valid argument that once a reasonable rate is
established there should be a discount because of
economic hardship. There is simply no probative
evidence in the record that jukebox operators should not
or cannot pay rates comparable to thos paid by other
analogous music users for the same product."
t
Bally earnings, revenues high in '80
CHICAGO- Bally Manufacturing
Corp. in the year ended December
31, 1980 logged record earnings and
revenues for the fourth consecutive
year.
Robert E. Mullane, chairman of
the board and president of Bally
announced that for 1980- which
also marked the fifth straight year of
increased earnings and revenues-
net income was $53.5 million, up
more than 15 % from the previous
record high of $46.3 million earned in
1979. Earnings per share for 1980
were $2.01, 16 % above the $1.73 per
share reported a year ago.
Investment tax credits included in
Bally earnings were $1.4 million (5¢
PLAY METER, May 1, 1981
per share) in 1980 compared to $7.M
million (29¢ per share) in 1979. Exclu-
sive of investment tax credits in both
years, 1980 per share reflected an
increase of 36 % above 1979.
Revenues for the year were a record
$690 .1 million compared to $386.2
million in 1979.
Mullane commented on the year's
results : "Earnings and revenues
from Bally's manufacturing, distribu-
ting, and equipment operating
divisions were at record levels. In
particular, Midway Mfg. Co. and our
Aladdin's Castle family amusement
centers both reported substantial
increases in earnings and revenues."
Results at Bally's 83-percent
owned P.ark Place hotel/casino in
Atlantic City were termed "dis-
appointing." This branch contribu-
ted $2.1 million to 1980 earnings, or
8¢ per share. Escalating operating
costs in the emerging Atlantic City
casino were cited for the Park Place
showing- but Mullane alluded to
favorable New Jersey rulings as
boding well for future earning
prospects there.
On Bally's outlook for 1981 ,
Mullane said: "We fully expect con-
tinued strength in Bally's manu-
facturing, distributing, and equip-
ment operating divisions and a
substantial improvement in the
operating results of Park Place."
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