Play Meter

Issue: 1981 May 01 - Vol 7 Num 8

Standard Change sales up
New staffers
at Midway Mfg.
Two appointments for the in-house
team at Midway Manufacturing were
announced by Stan Jarocki for the
Franklin Park, Illinois games
producer.
Kathryn Novak is a new member
of the company's marketing team .
Her duties, said Jarecki, will be to
explore and ~xpand existing and
new markets for Midway coin-op
games.
In her position,working with
Marketing Vice President Jarocki,
she will apply her education in
marketing (at Arizona State
University) to reviewing data on
Midway games test markets, com-
piling and interpreting results, and
writing reports.
Also at Midway, Brian Osowski
has been appointed manager of its
parts department. He has been with
Midway since 1975 and comes with
qualifications from its Material
Control section .
Osowski's responsibilities will
include control, maintenance, and
dispatch of the numerous parts in a
complete working inventory for the
service of Midway games. V.P.
Jarecki said the backup team will be
"an efficient staff of computer
terminal operators, packers, and a
specialized system for the prompt
shipment of Midway parts through -
out the world .
Ms. Novak joined Midway in
March, 1980 to work in customer
service for the Electronic Compon-
ents Division. She was previously
employed by the McDonald
Corporation in Oakbrook, Illinois, to
prepare market and trading area
analysis, gather research, wqrk with
computer data and interpret the
results.

Quotables:
CRT Chairman Clarence James
on the CRT decision of raising
the per-jukebox fees from $8 to
$25 in 1982 and $50 in 1984: "I
thought it should be $130 a box."
Unquote.
18
S tandard Change -Makers ,· Inc .
officials in the company' 26th annual
sales and service meeting at
Indianapolis announced a expanded
new line of floor console changers,
the addition of models with
capacities of holding up to $2,500 in
change, and a new two -year
warranty on all major Standard
Change products.
John
S . Dugan, Standard's
national sales manager, said its line
of floor console changers has been
increased from two to seven models .
The two new super -capacity
changers are Series 8101 and 8001,
which can hold $2,500 (10,000
quarters) in the one large hopper.
They are designed for high volume
locations- amusement centers, coin
laundries, vending or transportation
locations, etc ., where there sis heavy
demand for change or an operator's
desire to fill equipment less
frequently .
Dugan said the new Series 8503
(with three hoppers) replaces
Standard's former Model 80, and
Series 86028 (with magazine
loading) replaces the older 68028
machine.
In announcing the two -year
warranty on all major products,
Dugan said: "For more than 25
years, although our official warranty
was for only one year, in practice we
have actually worked with our cus-
tomers for longer periods of time
whenever there was any legitimate
problem with our products. We ahve
always stood behind our products
and our new two-year warranty is
simply a reflection of that policy and
the confidence we have in our
products."
Dugan announced that despite the
current economic slump, Standard
Change -Makers' sales for 1980
continued to increase. Jack Ewald of
Los Angeles and Jack McElwaine of
Atlanta were cited as the company's
number one and two di s trict
managers, respectively , in sales
volume .
Panic 'timed' to fit locations
Universal U.S.A has announced
that it has made a hot game that was
modified according to location
demands.
Sales executive Hal Watner said,
"After our initi!'ll sampling of Space
Panic, we did a quite extensive
research program. Initial reports
were exciting but the most common
complaint was that although it was
the most played game , it gave the
players too much time for their
quarter . React ing to player ,
operator, and distributor suggestive
demands is a must in this industry.
"I am pleased to say that Universal
heard, listened, reacted, and has
modified Space Panic . After lengthy
test period of the new Space Panic ,
earnings have better than doubled
and now the only complaint is getting
more Space Panics delivered at a
faster rate," said Watner.
Shipments of Space Panic are
being made daily by the factory in
Santa Clara, California, he added.
PLAY METER CALENDAR
April3-5
NAMA Western Convention,
Phoenix Civic Center, Phoenix,
Arizona
April12-13
Milan Fair: park and amusement
rides, and coin-operated games
show, Milan, Italy
May 8-9
Ohio Music & Amusement Associa-
tion, annual convention and trade
show, Columbus Hilton Inn,
Columbus
May 8-10
Music and Amusement Association/
New York annual convention,
Kutsher's Country Club, Monticello
June 4-7
Music Operators of Texas, annual
meeting, Houston
June 5-6
Wisconsin Music Merchants Asso-
ciation annual convention, Holiday
Acres, Rhinelander
July 24-26
Amusement & Music Operators of
Tennessee, annual convention,
Hyatt Regency , Nashville
September 11-13
North Carolina and South Carolina
coin operators associations'
combined annual convention,
Carolina Inn, Columbia
PlAY METER , May 1, 1981
Oetting the
Bug
Game -A-T ron Corp. has debuted its
space battle action video game
Space Bugger in upright and cocktail
models.
The game play, for one or two
players, involves hiding behind
barriers, keeping in motion by use of
two movement control buttons, and
firing with left and right fire buttons.
Manipulating the gun turret , the
playe r has to avoid "getting bugged"
by the Space Bugger in order to keep
in play.
Ga me -A-Tron product literature
boa sts " the industry 's most
advanced monitor , supported by
high -reliability circuit board and
futuristic cabinetry" for Space
Bugger.
The upright cabinet is 25 W wide ,
67" high, and 28" deep. The cocktail
model stands 24 ~" high , 22" wide,
and 34" in length .
Irv Jeffries , director of Game -A-
T ron marketing and sales, said:
"We 're moving right along with our
research and development, our
sales, and our ideas. We're right on
schedule in our progression and look
forward to a fast -moving, successful
new year."
PLAY METER, May 1, 1981
dust when
uou thought It
was sara ...
An unsuspecting team of divers
explores the ocean depths. Sudden-
ly a great shark appears, without
warning, and the stage is set for an
exciting fight to the finish in Shark
Attack.
The video game from
Pacific Novelty Manufacturing, Inc.
provides the player with an unusual
perspective. The player is not the
diver- the player is the deadly
shark, with the mission of devouring
all divers.
The player, using a joy stick
"shark control," thrust button, and
munch button, attacks each armed
squadron of divers . Points are
scored by eliminating individual
divers , and bonus points are given
for devouring an entire squadron. A
bonus shark is given for seven
squadrons devoured. But sharks hit
by spears will die; all sharks
eliminated ends the game.
This unusual concept, enhanced
by brilliant color, realistic graphics,
and a frightening quaraphonic sound
track, makes Shark Attack an
attention grabbing video game.
[See story on the new games
manufacturer, Pacific Novelty, on
page 2, this issue.]
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