Play Meter

Issue: 1981 February 15 - Vol 7 Num 3

,-
Mailbox ....
Coverage
I want to say that it has been a real
pleasure to know the good people at
PLAY METER. I have enjoyed
working with you.
Your coverage of the industry and
AMOA activities has always been
very thorough . I take this
opportunity to thank you for the
strong support you have always
given to AMOA
My replacement is Leo Droste, an
experienced association executive,
who will give you the same good
service that I have always tried to
give you. I am sure that you will enjoy
working with him.
Best to you, for every success. Let
me know if I can be of service to you
in any way.
Fred Granger
Chicago, Dlinois
[Ed. Note: Granger headed for
retirement in Arizona, January 1,
but will continue as a consultant to
the AMOA.]
Believe it
We have come a long way-from the
"stone age" to the "electronic 80s"-
why? Because of "entertainment."
As Ripley would say, "Believe it or
not"! The amusement coin machine
industry has become the largest
entertainment industry in the
world-people of all ages, social, and
economic backgrounds are playing
PlAY METER. February, 1981
games-twenty-five cent entertain-
ment. For fun! That's what we are
selling-fun.
An example of our "entertain-
ment" dominance can be shown as
follows:
Let's assume that in the U.S.A alone
that are 50,000 Asteroids and 50,000
Space Invaders operating on
location, for a total of 100,000 units.
Now, let's assume that the average
game gross collection is $200 per
week. Now let's multiply those
numbers for a one week gross
collection. That comes to $20 million.
Now let's multiply that by 52 weeks.
What do we have for a gross income
for those 100,000 units on an annual
basis? $1,040,000,000-yes, that is
one billion, forty million dollars!
Now consider the income for the
rest of the games in the U.S.A,
Europe, Japan, South America, and
the United Kingdom. The numbers
stagger the mind.
What I have been saying is that we
have come of age. The dawn of
acceptance as a legitimate world
"entertainment" industry-built on
twenty five cents per play.
You should feel good-proud-
knowing that your hard work and in-
vestment in equipment has finally
achieved acceptance. Be proud of
this achievement.
Arnold A. Kaminkow
Bally Northeast Distributing
Dedham, Massachusetts
[Ed. Note: PLAY METER's operator
survey for 1980 produced the figure
of a total of $7.15 billion per year
as the intake from all coin-op
amusement machines currently, in
the U.S.A.
Kaminkow's salute to operators,
which we applaud, was issued in
Bally Northeast's Fall 1980
newsletter.]
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Phone: (404) 622-4401
Toll Free: 1-800-241-1346 (except in Ga.)
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YOU'VE TRIED THE REST, NOW TRY THE BEST
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1809 Olive Street
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(314)421-5100
For further information, call Pete Entringer (collect)
5
Pool· tables' 'critical issue'-
the cost and availability of slate
By RAY E. TILLEY
Pool table manufacturers entered
1981 faced with a potential shortage
of slate, a chief ingredient in the
tables. Some table producers in
America had slowed or stopped
production for some periods of the
last few months of 1980. All of those
contacted by PLAY METER said
they foresaw a price rise on the table,
following "substantial" hikes in the
raw material cost.
Depending on the material
supplier, the cost of slate was rising
by 25 to 35 percent, said one
manufacturing official, although
negotiations are periodically made
on price of slate. The problem arose
out of northern Italy, where the main
quarry sources of slate are found .
The problem was compounded by
Italy's steep inflation rate, the
shortage of qualified labor to work in
the quarries, the allegedly limited
natural supply of the raw material
(which has comparatively little
mining activity in the United States),
and recent strikes into "bad veins" of
poor quality slate in Italian quarries,
said various coin-op industry
sources.
Competitive bidding against the
coin-op industry for the table
material, as by department store
marketers of home-use tables, also
apparently contributes to the hiked
price of available slate.
Richard Simon, executive vice
president of U.S. Billiards, compared
this economic situation to the
problem of energy sources. He
termed it a "worldwide bidding war"
for the material which also sees use
in the construction industry for
fireplaces, blackboards, tiles, and so
on.
He added that he was confident of
his own long-term supplier and had
built up sizeable inventories of slate
for the Amityville, New York pool
table manufacturer.
Others of the major table makers
saw no difficulty in their near-future
acquisition of slate-but the price
increase may soar "geometrically
upward" in 1981, as one put it.
Some table manufacturers have had production slowdowns when slate appeared
in short supply
Cartels
Some suggested the problem of
higher prices may be created by a
monopolistic "cartel" of 26
companies running the quarries
south of Genoa, Italy. Allegedly, new
quarries have been opened at San
Remo, where there lies "high-quality
slate for years to come." The
Ligurian slate syndicate ( Consorzio
Ardesiaco Ligure) in that area
reputedly controls 60 percent of the
slate sold-with the supposed aim
being the standardization of quality
of this export.
Once the slate is mined and ready
for sale by the several companies, "it
is phenomenal how close the pricing
is," said one source who wished not
to be identified. He suggested the
asking price for the raw product is
"fixed" in a way that is unlawful in the
U.S. economy.
But any alternative material will be
costly to come by, judged U.S.
Billiards' Simon and other firms'
representatives. And if an alternative
material were developed, Simon
commented, "you have the psycho-
logical factor of telling a guy he's
playing on something other than
slate. He may not do it."
Irving Kaye Co. partner Howard
Kaye said, "There's no way to know
if it's a real shortage or not." But a
shortage to the American manu-
facturers may be felt acutely in the
first quarter of 1981, he indicated. If,
in fact, the available raw material is
running out in Italy, then the price
increase by the supplier may be
"justified," he said.
Quarries in the Fontanabuono
area, a valley flanking the Gulf of
Tigullo, where the slate is mined, are
leased from the Italian government.
It appears the shortage is not with
the fossil material but rather with
labor to harvest the resource. The
Italians' social welfare system
apparently makes it more appealing
to take state-paid sick leaves than to
work the strenuous job of a quarry
worker, said one observer.
While the price rise for other
materials and transportation are
added inflation factors for the pool
table, an independent source
estimated the coming increase from

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