Play Meter

Issue: 1981 February 01 - Vol 7 Num 2

Lentz is Loewen's
sales mg r./Germany
COIN NOTES:
Gunther Lentz has been appointed
national sales manager at Loewen-
Automaten headquarters in Bingen,
Germany . H e is in charge of
domestic marketing and distribution
operations and will also supervise all
national and international purchas-
ing activities.
Lentz was educated at Nurnberg
University in the School of Business
Ad ministration. Having a back-
ground in the consumer industry, he
brings successful worldwide market-
ing and sales experience to Loewen .
Prior to taking his new post, Lentz
was being introd u ced to all
companies which supply Loewen.
Loewen -Automaten claims the
ranking of Europe's biggest sales
organization in the trade and
operates through eight independent
com panies with 33 sales outlets. The
company is exciusive distributor for
NSM slots, jukeboxes, and games
for a number of overseas manufac-
turers .
Sega's fiscal '81 earnings drop

LOS ANGELES -Sega Enterprises,
Inc. reported net earnings of $2.2
million, or 3H per share, for the first
quarter of fiscal 1981, ending
September 30, 1981. This compared
with $6.2 million, or 87¢ per share,
for the prior year's first quarter.
David Rosen , chairman of the
board and president , said the decline
in net earnings in the first quarter,
fiscal1981, was primarily attributable
to "significantly lower demand in
Japan compared with the record
levels experienced in the same
period last year. However , this
decline was partially offset by higher
demand and record operating
results in the United States for coin-
operated electronic video games,"
said Rosen .
Sega's revenues for the current
quarter were $33 . 9 million,
compared with $53.3 million for the
prior year's quarter.
Net earnings for the first quarter
include gains from translation of
foreign cu rren cy denominated
assets and liabilities into U.S. dollars
and foreign currency transactions of
$347,000, or 5¢ per share, versus
foreign exchange translation losses
of $64,000, or 1¢ per share, in the
fiscal 1980 first quarter.
Sega Enterprises is an 85 percent-
owned subsidiary of Gulf+Western
Industries, Inc.



Although the Susan B. Anthony
dollar coin has met resistance in the
U.S.A, it is winning acceptance on
military bases in Europe .
Under a program adopted by the
U.S. Army to eliminate the dollar bill
in Europe, old $1 notes are being
removed from circulation once they
wear out, and no new dollar bills are
issued in replacement. Instead , the
$1 coin has been introduced along
with the $2 bill to make change in
PXs.
While this change in making
change has not been put into effect
on bases in the U.S., a spokesman
for the Treasury Department's office
of the Mint said, "It 's coming .... "
Vending machines, operated by
the U.S. Army & Air Force
Exchange Service, have been
adapted to accept the Anthony
dollar, and all new venders being
purchased by AAFES have dollar
coin capability .
The best takes longer ...
Lentz
Lundquist
Games, merchandise
director at Pizza Time
Robert W . Lundquist , 30, has been
named director of games and
merchandise for Pizz a Tim e
Theatres , Inc., according to Gene N.
Landrum , vice president for
operations.
Lundquist, who has a B.S. degree
from the University of Utah in Salt
Lake City, was formerly group
director of games for Ma rriott
Corporation in Washington, D.C.
and Santa Clara, California. He and
his wife Pamela are residents of San
Mateo.
A rapidly expanding chain of
family entertainment centers, Pizza
Time presently operates or has
franchised twenty stores in six
states, with another seven set to
open before 1981 in four additional
states.

Plans for enlarging PLAY METER UPDATE have been rescheduled, due
to production demands on publishing large year -end editions of the
magazme.
"The aim for UPDATE is to bring all our coin industry news together in
one vehicle, a monthly publication which supplements PLAY METER and
which is named, appropriately, 'Update: News Edition ,'" said Publisher
Ralph C. Lally II. -
"However, the volume of editorial material following the AMOA
Convention and preparatory to our past issue, the New Phonographs
Issue, as well as the Directory Issue which will appear next, has made it
necessary to set our timing back to a date that will be announced in the
spring of '81," said Lally.
Plans for UPDATE: NEWS EDITION include a format of newspaper
tabloid size. In addition to the news , c urrent new products information will
be found in the newsletter , plus the technical and music programming
columns.
The chief goal , said Lally , is " to print news of the industry that is as up-
to-date as the press schedule will allow."
With a new format established , he said, "when the reader receives the
UPDATE supplement , he can be assured that the monthly magazine will
continue to hold in store the coin-op business advice, industry interviews,
game reviews, more technical data, and interesting feature articles that
have made PLAY METER the leader in publishing for the coin-operated
amusement trade," said Lally.
PLAY METER UPDATE is mailed only to subscribers of this
magazine.

Exidy ga mes m ultili ngua l now
A new product feature was intro-
duced with Exidy's Spector game-
an optional language change for
video messages. Because of the
growing demand for Exidy's games
outside the United States, the
company has added the alternative
language option to all its future pro-
ducts, according to an Exidy
announcement.
This option was expected to have
appeal in certain ethnic areas of
North America where languages
other than English may be dominant.
A switch on the printed circuit
board allows the operator to change
the language from English to French,
Spanish, or German. All the video
messages and instructions will then
appear in the selected language.
Exidy President Pete Kauffman
said, " We feel that having the video
message in the native language of the
area where the game is located will
enhance the play appeal and thus the
collections from the game.
"The growth of the international
market is significant and Exidy is
adding this feature as well as ex-
ploring other specific needs in
foreign markets to make our games
more adaptable," said Kauffman .
A language specialist was being
contracted to translate instructions
for Exidy product development-
which are to be verified by distribu-
tors in countries where each
language will be most appropriate.
"We want to be sure that the
translation includes the common
'player terminology' in each
language," noted Lila Zinter, Exidy
sales manager . This new feature will
potentially give the games a higher
play frequency in areas where
language differences have caused
barriers in the past.
The language option is being
offered with Exidy's Spector. It is
part of the company's efforts to
improve the product flexibility and
adaptability in product play and
service features to best meet the
needs of their growing marketplace,
said Zinter.
Poster Pac-Man
A colorful 1 T X 22" poster featuring
the "Pac-Man " and his adversary
ghost monster characters has been
produced by Midway Manufacturing
Co. in conjunction with its newest
one - or two-player color video game.
Designed to nttract attention and
encourage play action, the poster is
provided for use in game rooms and
other locations. The Poe -Man poster
will "eat" its way into the hearts of
game fans and will help "gobble up "
more profits as players guide Poe -
Man "munching" the dots in this ab-
sorbing new game of skill, said the
manufacturer.
For more information on this
"point-of-play" poster, contact a
local Midway distributor or write to:
Midway Manufacturing Co., 10750
W. Grand Avenue , Franklin Park,
Illinois 60131.
Fuku moto is VP
Friends and distributors of Stern Electronics, Inc. enjoyed a dinner and reception
at Chicago's Field Museum of Natural History, in conjunction with the AMOA
Show. Among those who attended were (aboue , left to right) Mark McCiesky ,
uice president sales and marketing, SEFCO, Baltimore; Tom Campbell, Stern
marketing director; and Ted Groslos, sales executiue with Aduance Automatic
Sales, San Francisco .
Cinematronics, Inc . has announced
the appointment of Fred S.
Fukumoto as vice president of
finance.
Prior to the Cinematronics ap-
pointment, Fukumoto spent four
years with XCOR International,
rising to the position of treasurer.
With a Bachelor of Arts degree from
Northwestern University, he has
also worked with Quasar Electronics
and Arthur Anderson Co.
"We are extremely pleased to
acquire a man of Fred's caliber," said
Cinematronics President Jim Pierce.
"His vast knowledge of the amuse-
ment industry, along with his
expertise in the field of finance,
makes Fred a very welcome member
to the staff of our growing company."

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