Play Meter

Issue: 1981 February 01 - Vol 7 Num 2

Wilson sisters . Just the right amount
of guitars and horns are the key this
time around . Since the original by
New Orleans' own Neville may have
been more regional than national,
the time may be right to garner a
whole new audience for this timeless
classic . Besides, Ann, Nancy, and
the guys are a little overdue , to say
the least . The vocals are tremendous
- 9 out of 10 possibilities.
The Horizontal Bop- Bob Segar
- Capitoi/PR0-9542
The album Against The Wind has
produced two relatively laid -back
hits for Segar, and I guess all
concerned figured it was time for
Motor City Bob to do a little rock'n'
rollin'. This one has been a favorite of
audiences across America on the
recent fall tour , and all it is is
harmless straight -ahead rock 'n'roll.
It 's all about what the title implies
subtly ... think about it; 8 out of 10 or
better .
Girls Can Get It-
Dr. Hook -
Casablanca/ NB2314
In the spirit of their latest and last
Capitol stuff, Ray Sawyer and friends
spread their own brand of musical
happiness. The whole premise of the
lyrics is that girls don't have to try ,
because love always seems to find
them . The feel is easy and the
instrumentation , vocals, and back -
up singers all seem to come together
gracefully as usual. My copy was
very warped and sounded strange ; I
hope you have better luck ... Uh-oh,
Matthews breaks another one
(crack) ... 9 out of 10, at least.
I Made It Through The Rain -
Barry Manilow - Arista/ AS 0566.
There ' s something about a
Manilow song. Whether Barry writes
it or not. In this case he's one of the
lyrical co -writers . Manilow also
produced the record . I guess the
main thing is that it has that recog -
nizable "stamp," if you will. All of his
songs seem to be perfect material for
a soundtrack , whether it be a movie
or someone's life story or situation .
To relate: that 's what his music's all
about. Something simple, yet
musically intricate . This one 's no
exception . The key changes, the
strings , the angelic background
v ocals - they 're all here . Well
produced by Mr. Manilow, to boot.
Definite number -one potential. .. and
it 's been a while since I've felt that
strongly about one of his tunes .
Therefore , 10 out of 10.
#
Technician wages survey
continued from page 1
technician) : Someone with consid -
erable experience in electronic
diagnosis and repair .
1) AA Degree in electronics or
equivalent experience
2) Must have a good working
knowledge of both analog and digital
circuits
3) Be able to use an oscilloscope , volt
ohmmeter , frequency counters , and
other test equipment
4) Must be able to read schematics,
logic diagrams, and flow char ts, and
apply this to the repair of cir cuit
boards
5) Should be able to research parts
and find substitutions as required
6) Must have good diagnostic ability.
These job descriptions were not
intended to be exhaustive, but were
set up in order to provide three
distinct skill levels . For each
position , the questionnaire asked the
respondent to indicate a minimum
and maximum hourly wage that
should be paid based upon the job
description for the position.
Forty-seven companies, or 29 per
cent from the initial letters, re -
sponded to the survey, and all but
two of the respon dents provided
wage ranges.
Based upon the results of the
survey, the average minimum/maxi -
mum hourly rates for each position
are as follows :
Technician trainee-
M inimum ,
$4 .36 ; maximum, $5.65
Senior technician- $5 .68 mini -
mum ; $7 .00 maximum
Electronic tech - $7.71 minimum,
$10.53 maximum .
(A breakdown of responses by
states is available from Sega .)
In addition to the basic statistical
information which the respondents
provided , a number of their
comments related to the hourly
wage rates and the responsibilities of
the technical service personnel.
First,due to the varying geographic
areas involved in the survey
(companies from 21 states and two
Canadian provinces responded) , no
strict interpretation can be given to
the wage rates , lvary noted. The
rates vary from state to state as well
as between the rural and urban areas
of the same state .
A second variable in reviewing the
wage rates is whether a labor union is
involved or whether the servicing of
the games is done by outside
technicians on a contract basis. Both
of these factors will influence the
hourly wage for any given area.
Other conditions influencing the
rates are whether the operator
happens to be a "street operator" or
runs an arcade, and the size of the
person's operation .
Also having an influence on the
wage rates are varying fringe benefits
offered by different companies .
Among the most commonly men -
tioned fringe benefits, as reported by
the respondents, were year -end
bonuses , pension plans , profit -
sharing, major medical coverage ,
hospitalization, vacations , uniforms,
and service vehicles. A ll of these
items contribute to a technician's
" total compensation".
Finally , some of the general
comments by the respondents may
be of interest. One M ichigan
operator indicated that he "found it
hard or difficult to find anyone that
falls into the " C " category (bench
technician or electronic technician)
for game and equipment repair ."
In relation to this important " C"
category , a Texan respondent said,
" Bench techs ' ability varies greatly.
A good one may be worth more than
three times what a fair or poor one is
worth. " Even though an electronics
degree is one element of the bench
technicians' (C) job description as
outlined in the survey, one N ew
York distributor stated that he is
"able to keep people without
degrees longer than those with
degrees." Lastly, there are intangible
factors in a technician's job which go
beyond the specific skills outlined in
a job description .
Another respondent from Texas
said, "Due to continued contact with
customers both in person and by
phone, a technician in a small
company must have the ability to be
personable and helpful to a custom -
er." These attitude "skills" do have
an influence on the technicians'
hourly rate, as one Louisiana
distributor indicates: "In addition to
an employee's technical knowledge,
his attitude , reliability, and leader-
ship abilities will certainly help
determine his hourly rate ."
The Sega Centers officer ex -
pressed appreciation to the individu -
als and companies which had the .
interest and took the time to respond
to the survey. The hope is that the
results outlined here will be of some
value to the industry as a whole and
that it will simply serve as a first step
toward constructing more complete
job descriptions and wage scales for
the people who keep the equipment
running smoothly,said lvary.
Lentz is Loewen's
sales mg r./Germany
COIN NOTES:
Gunther Lentz has been appointed
national sales manager at Loewen-
Automaten headquarters in Bingen,
Germany . H e is in charge of
domestic marketing and distribution
operations and will also supervise all
national and international purchas-
ing activities.
Lentz was educated at Nurnberg
University in the School of Business
Ad ministration. Having a back-
ground in the consumer industry, he
brings successful worldwide market-
ing and sales experience to Loewen .
Prior to taking his new post, Lentz
was being introd u ced to all
companies which supply Loewen.
Loewen -Automaten claims the
ranking of Europe's biggest sales
organization in the trade and
operates through eight independent
com panies with 33 sales outlets. The
company is exciusive distributor for
NSM slots, jukeboxes, and games
for a number of overseas manufac-
turers .
Sega's fiscal '81 earnings drop

LOS ANGELES -Sega Enterprises,
Inc. reported net earnings of $2.2
million, or 3H per share, for the first
quarter of fiscal 1981, ending
September 30, 1981. This compared
with $6.2 million, or 87¢ per share,
for the prior year's first quarter.
David Rosen , chairman of the
board and president , said the decline
in net earnings in the first quarter,
fiscal1981, was primarily attributable
to "significantly lower demand in
Japan compared with the record
levels experienced in the same
period last year. However , this
decline was partially offset by higher
demand and record operating
results in the United States for coin-
operated electronic video games,"
said Rosen .
Sega's revenues for the current
quarter were $33 . 9 million,
compared with $53.3 million for the
prior year's quarter.
Net earnings for the first quarter
include gains from translation of
foreign cu rren cy denominated
assets and liabilities into U.S. dollars
and foreign currency transactions of
$347,000, or 5¢ per share, versus
foreign exchange translation losses
of $64,000, or 1¢ per share, in the
fiscal 1980 first quarter.
Sega Enterprises is an 85 percent-
owned subsidiary of Gulf+Western
Industries, Inc.



Although the Susan B. Anthony
dollar coin has met resistance in the
U.S.A, it is winning acceptance on
military bases in Europe .
Under a program adopted by the
U.S. Army to eliminate the dollar bill
in Europe, old $1 notes are being
removed from circulation once they
wear out, and no new dollar bills are
issued in replacement. Instead , the
$1 coin has been introduced along
with the $2 bill to make change in
PXs.
While this change in making
change has not been put into effect
on bases in the U.S., a spokesman
for the Treasury Department's office
of the Mint said, "It 's coming .... "
Vending machines, operated by
the U.S. Army & Air Force
Exchange Service, have been
adapted to accept the Anthony
dollar, and all new venders being
purchased by AAFES have dollar
coin capability .
The best takes longer ...
Lentz
Lundquist
Games, merchandise
director at Pizza Time
Robert W . Lundquist , 30, has been
named director of games and
merchandise for Pizz a Tim e
Theatres , Inc., according to Gene N.
Landrum , vice president for
operations.
Lundquist, who has a B.S. degree
from the University of Utah in Salt
Lake City, was formerly group
director of games for Ma rriott
Corporation in Washington, D.C.
and Santa Clara, California. He and
his wife Pamela are residents of San
Mateo.
A rapidly expanding chain of
family entertainment centers, Pizza
Time presently operates or has
franchised twenty stores in six
states, with another seven set to
open before 1981 in four additional
states.

Plans for enlarging PLAY METER UPDATE have been rescheduled, due
to production demands on publishing large year -end editions of the
magazme.
"The aim for UPDATE is to bring all our coin industry news together in
one vehicle, a monthly publication which supplements PLAY METER and
which is named, appropriately, 'Update: News Edition ,'" said Publisher
Ralph C. Lally II. -
"However, the volume of editorial material following the AMOA
Convention and preparatory to our past issue, the New Phonographs
Issue, as well as the Directory Issue which will appear next, has made it
necessary to set our timing back to a date that will be announced in the
spring of '81," said Lally.
Plans for UPDATE: NEWS EDITION include a format of newspaper
tabloid size. In addition to the news , c urrent new products information will
be found in the newsletter , plus the technical and music programming
columns.
The chief goal , said Lally , is " to print news of the industry that is as up-
to-date as the press schedule will allow."
With a new format established , he said, "when the reader receives the
UPDATE supplement , he can be assured that the monthly magazine will
continue to hold in store the coin-op business advice, industry interviews,
game reviews, more technical data, and interesting feature articles that
have made PLAY METER the leader in publishing for the coin-operated
amusement trade," said Lally.
PLAY METER UPDATE is mailed only to subscribers of this
magazine.

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