Vol. 7, No. 15
Aug. 15 , 1981
......................
Staff
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Technical Writers:
Randy Fromm
Zac Oliver
Frank Seninsky
Correspondents:
Roger C. Sharpe
Patrick Matthews
Dick Welu
Irving Blackman
Mary Claire Blakeman
Steven Craig
Charles C. Ross
Jane Peterson
Marion Cutler
Classified Advertising:
Valerie Cognevich
Typographer:
Sharon McCall
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER, August 15, 1981.
Volume 7, No.15. Copyright 1981 by
Skybird Publishing Company. PLAY
METER (ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of the month. Publishing
offices: 320 Old Hammond
Highway, Metairie , La . 70005;
Mailing address- P.O. Box 24170,
New Orleans 70184, U.S.A. Tel.
504 / 838-8025. Subscription rates:
U.S. and Canada-$25; foreign-
$100, air mail only. Multiple-
subscription orders: 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each . Advertising rates available on
request. No part of this magazine
may be reproduced without
expressed permission. The editors
are not responsible for unsolicited
manuscripts. Second-class postage
paid at Springfield, Mass 01101 and
addit ional mailing offices. Post-
aster: Send Form 3579 to PLAY
ETER, P.O. Box 24170, New
ns, La . 70184
ions, " Harescombe"
Road , Northwood Middx.
orthwood 29244.
~LAY
lYEII
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Coin-op Games Development-American Style ....... 9
In an age of imports, the coin-op industry still has its
home-grown product. Mary Claire Blakeman ex-
amines the methods of several West Coast U.S.
manufacturers in creating their own products in this
highly competitive business of games.
Play Meter Equipment Survey Revamped •.. . ....... 16
To gauge the earning power of current equipment
more precisely, Play Meter has inaugurated this
barometer of gross revenues as measured by our ex-
tensive survey of operators twice monthly. Editorial
Director David Pierson explains this added service
to the industry in this introductory article for the
new surveying method.
Local Official Rejects Arcades .................. . .. 35
Coin-operated amusement games often get a bad
rap in the local city hall. As a case study, Play Meter
talked with a New Jersey township official about his
adamant refusal to allow arcades to be licensed in
his municipality. Worthy study for arcade operators
across the country.
Trials of a New Operator ...................... . .. 37
Tony Bado of Virginia, new to these pages but a vet-
eran operator by now, tells of how its not all riches
and glory for the newcomer to the business of op-
erating.
Editorial ................ . .......................... 4
Mailbox ........................................... 7
News ................ . ........................ 13-34
Equipment Survey ........... . ............... . .... 19
Music Programming ................. . . . ... . ....... 41
Frank's Cranks .................................... 44
Technical Topics .............................. ... .48
Critic's Corner .............................. . ..... 55
New Products ................. .. .......... . ...... 58
Classified Advertising ................. . ........... 60
News Briefs ..... . . . ........... . ................. . 66
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