Play Meter

Issue: 1981 April 01 - Vol 7 Num 6

Topics: Field Service- Coin-Op Avertising- Location Cost Analysis
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Arcade Design -
two-part session, 201 being on
Thursday afternoon, 4:30, this is
designed to acquaint the owner/
operator with the details of effective
design and construction of an
arcade. Seminar leader will be
Steven J. Bodenstein , vice
president/development for S ix Flags
Amusement Centers, Inc . An
attendee must register for both parts
of the program.
Seminar 102:
Field Service: Keeping Simple
Problems Simple. For the operator
who does not require a full-time
technician, here is a seminar to equip
him with the details of a basic
maintenance program that he can
handle alone. Seminar leader is Doc
Lofaso, independent game techni-
cian of Resada, California, who will
discuss the planning necessary in a
sound field service program.
Seminar 103
Advertising for the Coin -Op
Business. Carol Kantor, president
of Business Builders marketing
agency, will delve into key points to
be considered in making advertising
decisions.
Seminar 104
Signature Analysis: The Future of
Troubleshooting. In the first of a
four -part program, Jim Sneed will
cover the means of isolating digital
logic faults at the component level.
The tracking of signals and the con-
version of lengthy bit streams into
four-digit hexidecimal "signatures";
will be highlighted during this techni-t
cal series . An individual must;
register for all four parts of this .
program, continuing in sessions 204,
304, and 404.
Seminar 105
Location Cost Analysis . Tying
course material together with
sessions on depreciation (305) and
business profitability (604), Charles
C. Ross has expanded his popular
seminars of 1980's AOE and will
show how to use depreciation tools
in analysis of the location. A method
will be offered in place of "seat of the
pants" thinking, said Ross, for
"showing how to divide costs to each
location and determining whether a
location should be kept or whether
you should pull out."
Thursday Sessions: 4:30-6 p.m.
Seminar 201
Arcade Design and Construction: A
Practical Approach/ Part 2. Steven
Bodenstein presents the second in a
two-part session on the details that
go into effective design and
6
Equipment Purchasing -
construction of an arcade. Registra-
tion is required for 101 also.
Seminar 202
New Equipment Purchasing for the
1980s. Fred S kor , president of
World Wide Distributors, examines
the various factors that lead to a wise
purchasing decision in the face of
rising costs.
Seminar 203
Shopping Centers and Arcade
Leasing. Jon Daugherty of LeMans
Development Co. will moderate a
panel of national arcade company
executives and shopping center
developers in d iscussing the
shopping center, one of the prime
factors in the growth of the
amusement machine industry .
Factors in finding and selecting loca-
tions within a shopping center,
negotiating the lease, and analyzing
the costs will be covered.
Seminar 204
Signature Analysis: The Future of
Troubleshooting/Part 2: Jim Sneed
continues the four -part series
designed for the technician.
Registration is required also for
sessions 104, 304, and 404 .
Seminar 205
The Pinball Tournament : A
Practical Approach.
Douglas E.
Grear, president of the American Pin-
ball Association, will present an in-
depth discussion of the steps in
setting up the tournament. The
seminar will deal with increased
location revenue through forming
pinball leagues.
Friday Sessions: 9-10:30 a .m.
Seminar 301:
Equipment Marketing in Arcades.
Basic guidelines of value in terms of
in-house marketing will be discussed
by Steven Bodenstein , vice
president/ development with Six
Flags Amusement Centers. Location,
visibility, price, and incentives will be
covered in this session .
Seminar 302
Training Personnel: An Investment
that Pays Immediate Dividends.
Art Seglin, instructor in Hudson
County (New Jersey) Area
Vocational Technical School, will
detail the development of an
effective training program, including
discussions on what is available for
training personnel and how to keep
technicians up-to·date on technical
changes.
Seminar 303
Internal Cash Controls and the
Absentee Owner. How can you deal
with cash losses when you, as owner,
Shopping Centers -
cannot be on the premises all the
time? Jon Daugherty will lead dis-
cussion on the various systems
available within the industry which
are designed to alleviate losses. Also,
the use of polygraph, coin-count
metering systems, and collection
procedures will be explored.
Seminar 304
Signature Analysis: The Future of
Troubleshooting. Third in a four-part
series which begins Thursday
morning (session 104); in-depth
material for the technician.
Seminar 305
Depreciation Facts and Fallacies.
Charles C . Ross will examine depre-
ciation and its impact on coin-op
business profitability. Some mis-
conceptions of which depreciation
methods are best for an operator will
be covered at length. The attendee
will be given an understanding of
how depreciation should be seen
from the accounting standpoint.
Materials will be handed out; a
notepad and pens will be needed.
Friday Sessions:4:30-6 p.m.
Seminar 401
Creative Marketing and General
Promotion in the Coin -Op Business.
Carol J. Kantor will give an overview
of creative techniques to meet the
marketing objectives of the
amusement games industry. Toward
each owner/ operator developing a
specific marketing and promotion
plan to meet the needs of his
location, Kantor will present guides
to setting up and promoting special
events, getting publicity, and
evaluating the results.
Seminar 402
Keep the Ball Rolling and the Aliens
Moving . Art Seglin will instruct
attendees in troubleshooting
tech niques through the use of a
limited amount of test equipment.
Emphasizing "up time," the
differences between in-shop and on-
location servicing will be seen in light
of making better mintenance
decisions.
Seminar 403
The Profitable Distributorship .
Chuck Arnold, general manager of
the Northeast Region for Rowe
International, in this session for
distributors only will examine gross
profits as they relate to games,
music, and vending.
Seminar 404
Signature Analysis: Final part. The
technique that is to the computer era
as the Simpson 260 VOM was to the
electro-mechanical era is detailed by
PLAY METER NEWS UPDATE
Topics: Technical Troubleshooting- Business Records- Computers
- Depreciation- Leagues & Tournaments -Investment- Tokens-
Jim Sneed. See sessions 104, 204,
and 304.
Seminar 405
Making the Street Arcade Profitable
for the Operator. Rich Babich,
president of Automated Amuse-
ments/ Denver, looks into the
difficulties many operators have had
in establishing a profitable street
arcade. Discussion will be given to
potential locations, equipment
needs, promotion, and the overall
stability of any given operation.
Saturday Sessions: 9-10:30 a.m .
Seminar 501
Business Forms and Record
Keeping. A panel of successful
operators will explain how they have
organized their routes to boost their
record-keeping abilities. Moderator
will be Michael A. Babich , CPA, of
Denver. Efficient use of forms will be
demonstrated along with the use and
evaluation of the information that is
gathered.
Seminar 502
Electronics - How Times Have
Changed. If you feel lost in the ins
and outs of solid state, a seminar for
you is held by Jay Hannah, service
manager for Automated Amuse-
ments/ Denver. Designed for the
owner/ operator rather than the
technician, baffled by the technology
jumble of today. Material covered
will include hiring technicians ,
reliable suppliers, how to save
money on board repair, and "what to
avo id"- for example , so-called
discount items. An overview of the
terms and uses of electronics will
also be presented in order to
acquaint the operator with what his
technician is talking about.
Seminar 503
Starting and Managing the
Arcade The arcade operation has
different aspects from other new
ventures that are also managed on
sound business practices. Steve
Isaacson, general manager of S .L.
London Music Co., will examine
topics such as determining locations,
construction, licensing, purchasing,
management, and game mix and
traffic flow .
Seminar 504:
How You Can Benefit from a Pool
League. A pool league has been
recognized as a viable means of pro-
ducing revenue and enhancing
public relations. Richard Hawkins,
president of D&R Star, will discuss
the specific benefits to the operator
and the location, as well as the best
means to take advantage of the pool
PLAY METER NEWS UPDATE
league promotion.
Seminar 505
Negotiating Commissions with
Locations. In terms of inflationary
costs, operators will be instructed by
Stephen Goat in how to explain their
situation to locations in a plain and
logical manner. The president of
Total Vending Services, Inc. will also
discuss establishing weekly
minimums and assessing service
charges.
Saturday Sessions: 4:30-6 p.m .
Seminar 601
The Hit Syndrome. How many hits
does an operator buy, past the point
of their economic justification to
him? How many sales does a
distributor lose on good game pieces
that are less than runaway hit
attractions? Ray Hibarger of Hanson
Distributing will take on the topic of
" the hit syndrome" and define it from
both the impact on route operations
and distributor sales. He will offer an
outline for coping with the hit
syndrome and discuss "Is it good or
bad?"
Seminar 602
Practical Solid State Amusement
Repair. Randy Fromm of San Diego
Arcade School will stress the
efficient use of the digital multimeter
instead of a lot of expensive equip-
ment to diagnose problems in all
types of coin-op amusement games.
Workshop highlights will include
testing diodes and transistors ,
troubleshooting power supplies,
testing integrated circuits, and
troubleshooting audio circuits .
Seminar 603
Token Operations: An Alternative
for Profit. As an itern for promotion,
cash control, and security, the
token's use in operating will be
examined by Eric !vary, Sega
Centers' director of operations .
Details will be shared on "how a
private money system can work to
generate increased revenues."
Seminar 604
Return on Investmen t and Business
Profitability. The age-old question
of when to rotate a piece of equip-
ment will be discussed in depth, as
well as when to sell equipment.
Charles Ross , a successful operator
and management consultant, has
developed a system he will explain
for how to make these vital decisions
for greater profit in an amusement
games operation. The course
material has been developed to tie
into Ross's seminar sessions 105 and
305.
Seminar 605
Computer-Assisted Management
Systems for the Mid-size Operator.
A computer management system
will be discussed that will allow
tracking of when equipment needs to
be moved, where it has been, when it
has been collected, and what is its
location-for little or no more
additional expense than an
operation's current bookkeeping
costs. Moderator Rich Babich will
lead discussion of entry forms,
hardware needed, and software and
output information during this
session. The seminar will be geared
for the 200-to-1,000 piece operation.
Seminar 606
Arcades- An Equipment Strategy
for the 80s. Opposing points of view
will be presented by Steve Isaacson
and Jon Daugherty, as to an overall
strategy for the arcade of the 1980s.
Questions dealing with equipment
location, high play pricing versus
diminishing returns, and methods of
disposing of used equipment will be
discussed at length.
All sessions will be held in the
Hyatt Regency Hotel, located at 500
Poydras Plaza , New Orleans .
Registrants for seminars will auto-
matically receive Exhibit Hall
admission badges with their tickets.
The Amusement Operators Expo
will provide a full schedule for the
attendee. But the city has much to
offer for the industry persons who
also want to enjoy local color and
flavor during those days, or in the
evenings.
"Lagniappe" is the local phrase, a
Cajun term meaning "a little some-
thing extra," like 14 oysters for the
price of a dozen , or a free play. And
lagniappe is what is offered in sights,
sounds, and tastes- a riot of
pleasures for the visitor, all within
walking distance or a short taxi ride
from the AOE Show site.
Not the least of the bonuses is the
food . New Orleans enjoys its food,
and its restaurateurs love to serve
fine dishes from excellent seafood to
the hearty Creole menus.
Then there are the sights and
activities. Here you can bring your
family, your special flame , or your
Cousin Kate and find enjoyment for
an afternoon- or as long as you
please.
Guides to the city and its sights are
included in the March 1981 issue of
PLAY METER, and the April issue
which previews the AOE.

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