Play Meter

Issue: 1980 November 01 - Vol 6 Num 20

UPDATE EDITION
Volume 6 , Number 20
Novem ber 1, 1980
Stern expects Seeburg distribs' return
By RAY E. TILLEY
The large majority of previous
Seeburg phonograph distributors will
be returning to the line, under the
banner of the eeburg Mu ic~t>ivision
of Stern Electronics, predicted the
division's President Larry Siegel.
Part ' for older Seeburg model
will be guaranteed to be in tock, for
boxe from the Vogue line of 1975
onward,
aid Siegel, following a
meeting with di tributors in Chicago.
Siegel said the meeting for di tribu -
tors August 21 had "100 percent
attendance" by U.S. and Canadian
handler invited to Chicago by Stern.
Discussed were the acquisition of
eeburg manufacturing interests by
tern Electronics in July, and the
hort-term a'nd long-term project of
the phonograph divi ion. "Mo t of the
distributors were very receptive,"
Siegel said, adding that many were
previou handlers of the Seeburg line.
Stern is " ympathetic to their
need ,"said Siegel. "We're not asking
that they give up other products to
return to the Seeburg fold." In a
conversation with PLAY METER, the
tern / Seeburg divi ion chief noted
that a number of distributor have
taken other lines, especially Rowe
phonograph , during the period ince
October 1979, when the Seeburg plant
has been dormant. "However, this
year or the following year, the
di tributor I want will be in the
eeburg camp," aid Siegel, who was
connected with the production and
marketing of Seeburg phonographs
before joining Stern in 1978. '"
"There' a great deal of pre tige in a
Seeburg. It' always been the Cadillac
of the industry. In the next ix
months, we will take operators into
the profitable stream,
omewhere
they have not been for a while," Siegel
stated.
The Phoenix phonograph, de igned
but 'lot put into production by Seeburg
Cori-. before it bankruptcy filing of
last y ar, will be the fir t machine
built by tern under its acquisition of
the jukebox interest. Late October or
early
ovember will mark tern's
production start-up with Phoenix. The
phonogrllph will be on display at the
AMOA Show October 31, said Siegel.
The econd Seeburg box to be made
in Stern's factory will be completely
new. he explained. ''I'm now building a
good, competent box. Next year, we
will have a superlative, revolutionary
jukebox to offer," Siegel claimed.
While Stern is committed to service
on all its products, the demands on
factory space led to cutting off parts
upply with the Vogue, introduced in
1974, he explained, and 1975 will be the
olde t date for warehou ed parts-un -
less needed parts are common to those
of earlier machine . Some profe ional
part house will upply components
for Seeburg boxes that are nine years
old and older, Siegel noted, mentioning
Wico Corp. of Nile , Illinois as an
example.
During the coming 12 months, Stern
will manufacture wall boxes and
Seeburg part at it Chicago facility,
which Siegel was charged with organi -
zing at late summer.
With the key factor of lining up past
Seeburg di tributor , ''I'm anticipat-
ing Seeburg will recapture its market
share. We will be able to compete
effectively. I look forward to it-it's a
challenge," said Siegel.
Technicians from over eastern Canada were invited to Laniel Automatic,
Montreal distributors, at Laniel's expense to learn about Bally pinball
systems. Here, Ernie Aarstad of Bally conducts a class for some 80 techs.
Laniel annually introduces separate manufacturers to operators' technicians in
seminars such as this one, held April 30.
Update Edition
Vol. 6, No. 20
Nov.1, 1980
Staff
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Ray E. Tilley
International Editor:
David Snook
Editor, Coin Slot
Technical Editors:
Jim Calore
Randy Fromm
Correspondents:
Pat Matthews
Roger C. Sharpe
Gerry Wise
Tony Licata
J . W. Sedlak
Dick Welu
Charles C. Ross
Art Director:
Katey Schwark
Administrative Assistant:
Valerie Cognevich
Circulation Manager:
Renee' Pierson
Classified Advertising:
Valerie Cognevich
Staff //Ius trator:
Mars Walker
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER , November 1, 1980.
Volume 6, No . 20 . Copyright 1980 by
Skybird Publishing Company. PLAY
METER ( ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of the month . Publishing
offices: 320 Old Hammond Highway,
Metairie, La . 70005, P. 0 . Box
24170, New Orleans 70184. Tel.
504/ 838-8025. Subscription rates:
U. S. and Canada - $25; Europe and
Japan - $45; elsewhere - $50. Mul-
tiple-subscription orders: 2-9, $20
each; 10-24, $17 each; 25 or more,
$15 each . Advertising rates available
on request . No part of this magazine
may be reproduced without ex-
pressed permission. The editors are
not responsible for unsolicited manu-
scripts . Second-class postage paid at
Springfield, Mass . 01101 and addi-
tional mailing offices . Postmaster:
Send Form 3579 to PLAY METER,
P. 0 . Box 24170, New Orleans, La.
70184.
European office:
PLAY METER
Promotions, " Harescombe" Watford
Road, Northwood Middx. England,
Northwood 29244.
Belam expands while
new Long Island home opens
Murray Kaye, general manager of
Belam Florida Corp., announced that
the Miami distributorship has ex-
panded it facilities, adding an adjacent
warehouse to its existing space. It was
the second expan ion for Belam Florida
within two year .
Meanwhile, the corporate head -
quarter
of parent company R .H.
Belam were being moved, effective
October 1, to One Delaware Drive,
Lake ucce. . on Long I land,
ew
York. N w faciliti
there would give
Belam an expand d pace for growth
over the next everal year . The new
headquarter will boa t a large how -
room and expanded parts and ervice
faci litie .
Lake ucce
i located in assau
ounty, le
than one mile from ew
York City, 15 minute from Kennedy
Airport and 10 minutes from La-
Guardia Airport. with acce by major
highways to the B lam building.
B lam Florida wa establi hed in
1976 when R.ll. B Jam Co., Inc
acquired the a sets of Seeburg'
factory -owned di tributor hip in the
tate. The company ha grown to be-
come the largest di tributor in Florida
and one of the leaders in the indu try .
R.H. Belam o. i the large t inter -
national di tributor in the indu try .
B lam Florida serves the parent
corporation a a key point to outh and
entral America and the aribbean,
a well as it Florida tature.
Belam Florida line in that tate
includ
Rock -Ola. Williams,
t rn,
Gottlieb, Game Plan, Atari. Exidy,
Midway, Univer al. Ir ving Kaye, and
. . Billiard .
The Belam export concern actively
ell
new and u ed coin-operated
machine
in nearly 100 countrie
throughout th world . Arm include
B lam/ Over ea (Belgium) and Belam
Bahama Lld.
The wages of vending vandalism
The cost of replacing or repairing a
coin -operated device will be included in
determining the entence given to
person convicted of criminal damage
to vending machine , under a bill
signed in Louisiana by Governor David
Treen.
Louisiana House Bill 631 was intro-
duced and pa sed through the effort of
NAMA and Louisiana State Council
member Alan Kronenberg.
William R. Brandstrader, NAMA
director of tate councils-who drafted
the bill-called the mea ure a unique
method to obtain felony -type punish -
ment even though the break -in law
might not specifically cia sify the
off en e as a felony.
If the crime re ult in machine
damage of $100 or more, the offender
can b fined a maximum of $2,000 and
be imprisoned for up to two years, or
both. Brand trad r said.
PLAY METER CALENDAR
September 23-25
October 1 0-12
Eurautomat. trade exhibition. Expo
Rogier Center. Brussels , Belgium
Wi s c ns in Mu ic Merc hants Ass o-
ciati n. fal l conventio n. Fox Hills
Re rt . Mi hicot
September 26-28
W est Virginia Music and V e nding
Association. convention. Ramada
Inn . South Charleston
October 10,11
Amus m en! and Music Operators of
Virginia .
annual
convention ,
Howard Johnson 's. Richmond
October 2-5
ENADA. Italian national amusement
machines exhibition .
Congress
building. EUR. Rom e
October 23-26
NAMA National Convention / Exhibi -
tion. Bartl
Hall. Kansas City.
Mi so uri
October 7-9
Deutsche Wurlitzer. annual inter-
national meeting, Aquitania Hotel ,
Bordeaux
October 8-1 0
Japan Amusement Trade Associa -
tion. annual convention , Tokyo
October 31, November 1, 2
19 0 AMOA Exposition.
Hilton . Chicago
Conrad
November 22-24
IAAPA (Parks)
New Orleans
Show .
Rivergate.

Download Page 1: PDF File | Image

Download Page 2 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.