Play Meter

Issue: 1980 March 15 - Vol 6 Num 5

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Vol. 6, No. 5
March 15, 1980
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Staff
Professionals Discover the World of Games . . . ..... 34
Publisher and Editor:
Ralph C. Lal ly II
Editorial Director:
More and more doctors, lawyers ( and Indian chiefs?) are
being drawn into t he world of coin-op games. What is the
special attraction they find in the games? Vicki Darlingt on
investigat es.
David Pierson
Managing Editor:
Vicki Darlington
Mustard Artists . ........................... . .. ... 43
David Snook
Editor, Coin Slot
Zac Oliver
The compulsory jukebox law seems to have opened a can
of worms, at least in the mind of David Pierson. Could it
be that mustard producers are in line for some extra
compensation?
Pat Matthews
Roger C. Sharpe
Joseph Arkin
Charles C. Ross
Establishing Company Goals and
Maintaining Them ........... ..... .... ..... ....... 56
International Editor:
Technical Editor:
Correspondents:
Art Direction:
Katey Schwark
Circulation Manager &
Classified Advertising:
Valerie Cognevich
Staff Writer :
Ray Tilley
Illustrator:
Mars Walker
Advertising Representative:
David Pierson
Typography:
Ray E. Tilley
European Representative:
Esmay Leslie
PLAY METER, March 15, 1980.
Volume 6. No. 5. Copyright 1980 by
Skybird Publishing Company PLAY
METER ( ISSN 0162- 1343) is pub-
lished twice monthly on the 1st and
15th of the month. Publishin g
offices: 320 Old Hammond Highway,
Metairie, La. 70005, P. 0.
Box
24170, New Orleans, 70184. Tel.
504/838-8025. Subscription rates:
U. S. and Canada - $25; Europe and
Japan - $45; elsewhere - $50. One
order subscriptions: 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each. Advertising rates available on
request. No part of this magazine
may be reproduced without ex-
pressed permission. The editors are
not responsible for unsolicited manu-
scripts. Second-class postage paid at
Metairie 70002 and additional mailing
offices. Postmaster:
Send Farm
3579 to PLAY METER, P. 0. Box
24170, New Orleans, La. 70184.
Charles C. Ross, one of the featured speakers at the
Amusement Operators Expo, shows some of the keys
essential to running a successful operation.
Video Game Revolution . . . ......... . .......... . ... 71
Pinball critic Roger Sharpe has some words of warning to
the pinball industry. It looks as if maybe those v ideo
games may be starting to draw some of those quarters
that were previously intended for the silver ball mach ines.
From the Editor ................................... 4
Mailbox ... .... ............. .. . ... ................ 7
Coinman of the Month . ......... . .............. .. . 10
Operating . .. .. ........ ..... . ..... ................ 19
Equipment Survey . .................... . .......... 31
Distributing ....... . . . .... . ....................... 32
Manufacturing . ........ . ................. .. ...... 48
Music Programming . ............................. 50
International News .. .. .................. . . ... . . .. 59
Critic's Corner . ......... .. ........ . ...... . ....... 65
Technical Topics ... .. ..... .. ............ . ........ 88
New Products . . ... ............................... 76
Classified . ....................................... 79
News Briefs . ..... . ... . .................... . ...... 82
Cover Credit:
The special appeal of the coin-op games to the
w hite-collar set is the subject of Mars Walker's cover
illustration
European office: PLAY METER Pro-
motions, " Harescombe" Watford
Road , Northwood Middx. England,
Northwood 29244.
PLAY METER, March, 1980
3
For th e first tim e in history , Amusem ent Operators Expo w ill open its
door to the industry . What began as a pro posal in our March issue two
years ago has em erge d as a reality. And ever since the initial overwhelming
response fro m o u r op erator reader s, we have been work ing hard to
produce an even t th at will not be easily forgotten .
B e!=Jinning on Thursdav. M arch 20, op erator s will have th e opp ortunity
to try all th e new eq uipment slated for release in the upcom ing arcade
season. Th e lates t in music and games will be on d isplay by th e world's
leading manufact urers. And , to further w het appetites, a hard-hitting ,
down-to -eart h se minar series will be conducted in conjunction with the
th ree day event . This optional seminar program w ill o ffer a selection o f
eight different sem inars each day. chosen from a total of 24 - each , o f
course, dealing with a specific ar ea of an oper ator's business.
Th ose of you who encour aged us from th e beginning to sponsor a
spring trade show emphatically indicated the need for a seminar program.
M ost of the topics for th e seminar program were suggested by our readers.
So in essence, th is is yo ur sh ow-you owe it to yourself to make the most
of if by par ticipatin g in the sem inars. Our speakers and panel m embers
have worked exhaustively to prepare presentatio ns th at will be both
informative and interestin g.
What has been the initial reaction to the show? Well , people all
through out this industry have ech oed the same comment- that th e
Amusem ent Operators Expo is something this industry has n eeded fo r a
long tim e. It's scheduled at the right tim e of year , th ey say; and it's
designed with the op erator in mind (24 m eaningful seminar/ workshops
are slated).
But, in our attem p t to mak e this show a success, we have felt obliged to
make a few changes in th e area of the registration fees.
So we have instituted the following price change: $10 will allow you
unlimited access to the exhibit floor. Admission to seminar s is $10 each.
A lso, wives and children of at tendees will be admitted to the exhibit floor
free of charge. For those who have registered already, there will be
refunds, of course.
Th e reason for this change is that we don 't want the p rice of admission
to the Amusemen t Oper ators Expo to be any h indr ance for yo u and your
key person nel att ending the show. W e at P LAY M ETER are not looking to
get rich o ff this sh ow - in fact , as long as we break even financiall y, we 'll be
happy. W e just wan t this show to be ever ything you want it to be.
Neverth eless. th e Amu sem ent Operators Expo '80 is sh aping up to be
one of th e biggest events of th e year. Th ere's a lot to see and do while
you're here in N ew Orleans. T ake in th e exhibits, find ou t m ore about th e
equipm ent yo u operate, expose yourself to new , more profitable methods
of doing business, and enjoy America's most unusual city .
If you mean business in the '80 s, be here on th e 20th . Y ou can't affo rd
to m iss it. ...
Ralph C . L ally ll
Editor and Publisher
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PLAY METER, M arch , 1980

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