~I.AY
.EiEm
Vol. 6, No. 23
Dec. 15, 1980
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Staff
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I.AY
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Convention Section:
PLAY METER arms the show-goer w ith data, directions ,
technical views - and a few laughs ( See Dick W elu's
contribution) . Have a good show!
Publisher and Editor:
Ralph C. Lally
Editorial Director:
David Pierson
Managing Editor
Ray E. Tilley
Administrative Assistant:
AMOA Preview 1980 ................ . ....... . ... . 30
Messages from the Officers ......... . . . .. . ....•... 38
The Pin-Versus -Video Bout . . . .... . ... ........... . 40
Exhibitor List . . . . . ..... . ... . ..... . . . . . .... .. . . .. . 43
"AMOA Shows ofthe Past" ( humor) .............. 60
A Visitor's Guide to Chicago .. ..... ...... . . . . .. .. .. 66
Valerie Cognevich
Art Director:
Katey Schwark
~circulation
Manager:
Renee ' Pierson
Technical Editors :
Zac Oliver
Randy Fromm
Jim Calore
Correspondents :
Roger C. Sharpe
Pat Matthews
Steven C. Czetli
Mary Clair Blakeman
J . W . Sedlak
Dick Welu
Charles C. Ross
Classified Advertising:
Valerie Cognevich
Advertising Manager:
David Pierson
European Representative:
Esmay Leslie
PLAY METER, December 15, 1980.
Volume 6, No . 23 . Copyright 1980 by
Skybird Publishing Company . PLAY
METER ( ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of the month . Publishing
offices : 320 Old Hammond Highway,
Metairie, La . 70005. Mailing address :
P. 0 . Box 24170, New Orleans
70184. Tel. : 504/ 838-8025. Sub-
scription rates : U . S. & Canada,
$25; Europe and Japan , $45; else-
where, $50 per year . Multiple sub-
scription orders : 2-9, $20 each ;
10-24, $17 each ; 25 or more, $15
each . .c\dve;tising rates available on
request . no part of this magazine
may be reproduced without ex-
pressed permission . The editors are
not responsible for unsolicited manu-
scripts . Second-class postage paid at
Springfield , Mass . 01101 and addi-
tional maining offices . Postmaster:
Send Form 3579 to PLAY METER ,
P. 0 . Box 24170, New Orleans, La .
70184.
The Press Is Looking . ... . ............... . ......... 88
Widespread print media publicity is being drawn to
coin-op games . The operator can take advantage of the
"good press, " Ray Tilley reports.
Package the Positive Points of Operating
Professionally ...... . ............... . ...... . . . ... 104
David Pierson, in this new PLA Y METER feature
department ( " The Idea Bank" ), explores ways the
operator can package his good points to show
professionalism.
Bally Is 'On the Ball' ...... . ....... . .... . ......... 108
PLA Y METER visits the pinball factory and reports on the
bustling games maker in Chicago .
Coin-Operated Instructive Games . . ....... . ...... 113
Sesame Place is more than "Big Bird" ... lts play
machines stimulate budding minds . Steve Czetli reports
on a possible new direction for coin-op.
Holography: Amazing Optics Will Enhance Coin-Op
Games ..... . ........... . ............... . .... 120
The fantastic use of laser light has been developed into a
" scientific art," Mary Claire finds . And the now-dormant
application of this science to coin -op machines may be
ready for wakening .
From the Editor ......... . ..... .. .. . . ... ... . .. .. ... 8
Mailbox ............... . ... . .. . ... . .............. 11
Coinman of the Month . ... .. .................. . .. . 14
News ........ . ......... . .......... . .......... . 72-98
Equipment Poll . . .. . .... . . . ....... . .. .. .. ... . . .... 78
Music Programming . .... .. ....... .. ...... . . . . .. .. 98
International News . .... . . . ....... .. .. .. ... . . ... . 102
Technical Topics . .... . .. .. . .. ... . .. . . . .. . .... .. . 124
Special when Lit ........ .. .. .. .. .. .. . .. . . . ..... . 129
Critic's Corner ............... . ... . ...... .. ... .. . 133
New Products . .... . ..... . . . ... . . . .. .. . .... ...... 139
Classified ............. . .. . ...................... 144
News B1riefs ••••••••••••••••••••••••••••• • ••••••• 150
Cover Credit:
European office :
PLAY METER
Promotions . " Harescombe" Watford
Road , Northwood Middx. England,
Northwood 29244 .
PLAY METER, December, 1980
Peak of R&N Silkscreening, San Jose, California
designed the cover for this A MOA Convention Issue.
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