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Vol. 6, No. 15
August 1 5, 198Q
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Staff
Publisher:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor
Ray E. T illey
International Editor:
Wanted: Imagination . ...•............•••••••..... 18
Pinballs are apparently suffering at the hands of the hot
video games, or so everyone claims. But Editorial
Director David Pierson thinks it's because pinball is
lacking in new play features. Then he makes some novel
suggestions .
David Snook
Editor, Coin Slot
Technical Editors:
Zac Oliver
Randy Fromm
J im Calore
Correspondents :
Roger C. Sharpe
Pat Matthews
J .W . Sedlak
Dick Welu
Charles C. Ross
Art Director:
Katey Schwark
Administrative Assistant:
Valerie Cognevich
Of Time and the Fifty-Cent Place ..............•... 41
Pinball critic Roger C. Sharpe examines the question of
whether fifty-cent pinball is the way to go. How does this
compare with the costs for other forms of entertainment?
Making Your Machine Records Useful ... ......•... 44
Do you use a card system to keep track of your
machines' earnings? If so, there's a good chance you're
leaving out a vital statistic which should be included on
that card .
Circulation Manager:
Renee' Pierson
Classified Advertising:
Valerie Cognevich
Staff //Ius trator:
Mars Walker
Advertising Manager:
Service Tracking Saves Money . ................... 46
Managing Editor Ray Tilley has some suggestions on
how to make sure your machines are serviced right the
first time . It all has to do with keeping proper records ...
and assigning your servicemen blocks of machines.
David Pierson
European Representative:
Esmay Leslie
Bookkeeping Data ............................... 48
It's a two -player game for you and your accountant. If
you want him to give you timely and useful information,
you have to give him useful data to work with.
PLA Y METER , August 15, 1980.
Volume 6, No . 15. Copyright 1980 by
Skybird Publishing Company . PLAY
METER ( ISSN 0162-1343) is pub-
lished twice monthly on the 1st and
15th of the month . Publishing
offices: 320 Old Hammond Highway,
Metairie, La . 70005, P. 0 . Box
24170, New Orleans 70184 . Tel. 504/
838-8025 . Subscription rates : U. S.
and Canada - $25; Europe and Japan
- $45; elsewhere - $50 . Multiple-
subscription orders : 2-9, $20 each ;
10-24, $17 each; 25 or more, $15
each . Advcrtisir .g rates available on
request . No part of this magazine
may be reproduced without ex-
pressed perm ission . The editors are
not respons ible for unsolicited manu-
scripts. Second-class oostage paid at
Springfield, Mass. 01101 and addi-
tional mailing offices . Postmaster:
Send Form 3579 to PLAY METER,
P. 0 . Box 24170, New Orleans, La .
70184.
European office :
PLAY METER
Promotions , " Harescombe" Watford
Road , Northwood Middx . England,
Northwood 29244 .
PLAY METER , August , 1980
Equipment Budgeting ..........................•. 52
Do you have a capital budgeting plan, or do you just buy
something of everything? Charles Ross has some
suggestions about how you should gauge your buying
habits .
From the Editor ................................... 4
Mailbox .......................................... I
Coinman of the Month . ............................ 8
Operating . .............................•......... 21
Equipment Poll . .................................. 28
Distributing . ..................................... 30
Manufacturing . .................................. 32
Music Programming . ............................. 58
Technical Topics ................................. 58
International News . ............................•. 82
Critic's Corner ................................... 86
New Products . ................................... 88
Classified . ................................•....•. 74
News Briefs . ..................................... 78
Cover Credit:
Hugh Armstrong Ill, a Blaine, Tennessee illustrator,
created the cover design.
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