Play Meter

Issue: 1979 October 15 - Vol 5 Num 19

offers a good even game, is priced far too low at 25
cents per game. A coin-operated pool table offers a
terrific ten -minute bargain for the entertainment of
the customer. And this in itself is justification
enough for any price increase an operator might
make. Now, even if the operator goes to fifty cent
play, he's still going to find himself playing catch -up
just to keep pace with inflation .
PLA Y METER: What else can an operator do to
secure his locations?
MARCET: I think promotions such as tournaments
and league play can certainly help here. An
operator can probably do better if he formed
leagues in his locations. But, actually, leagues and
promotions of this sort are designed to make more
money for the locations because they can be held on
the location's slowest night and help the bar owner
increase his business. Now, from this standpoint,
the operator gains in two ways-he makes a little
more money off his pool table because the players
will play more and practice more on his tables . But,
more importantly, it shows the location owner how
the operator can help him out. Of course, it's
already been proved that when an operator is able
to get the players on a location involved, he gets
their commitment. They'll play the games more
often. But the most important thing is that his
chances of losing the location-of the location
actually going out and buying its own table-is
practically nil. So, from that standpoint alone,
promotions such as league play are a definite plus
for the operator. It was for this reason that Valley
was involved in the BCA league championships last
year and why we're going to be supporters again
this year. We feel everyone who took part in the
event benefitted from the promotion.
\
Our competitors ( .
suggest
a longer mast;
we think
there's
a better
Call us.
C. A. Robinson & Co.
2301 W. PICO BLVD .• LOS ANGELES, CA 90006
Tel: (213) 380-1160
REPRESENTING:
ALCA • ALLIED . AMERICOIN . ATARI-KEE • BALLY
BALL Y GROUP GAMES · CINEMATRONICS/ VECTORBEAM
EXIDY • FRANTZ • GAME PLAN • GREMLIN . MIDWAY
NAMCO • POLAROID • SONIC • STERN
TOURNAMENT SOCCER . TAITO . VALLEY . U.S. Sll.LlARDS
FOOSBALL EXPERTS
PLA Y METER: What is the most popular table on
location today?
MARCET: Well, speaking just for ourselves, it
would be the 93-inch table followed closely by the
101-inch table.
PLA Y METER: What kind of space does an
operator need to accommodate the varying sizes of
pool tables?
MARCET: Well, for a seven-foot table, an operator
probably needs an area about 12 feet by 15 feet, and
for an eight-foot table he probably needs a space
about 14 by 17 feet. You can't really get much less
than that. Of course, the deciding factor is space. I
might add, that some operators think there's an
agrument to go for an even smaller table-like a
six-foot model-even if the space calls for a larger
table, because the games would go faster. It would
appear better because, if the table is smaller, the
players would have a shorter span to shoot. And it
follows that the shots would be easier and the game
would be over quicker. But there's an argument
against this reasoning, and what it is, is that the
smaller table just doesn't seem to attract as well as
the larger tables do.
PLAY METER: Obviously, from the manufactur-
er's viewpoint, you must feel an operator holds on
PLAY METER, October, 1979
DISTRIBUTOR FOR
TOURNAMENT SOCCER
• W E STOCK ALL PARTS-
LOW PRICES ON:
LOCATION READY USED TABLES
TOTALLY REBUILT TABLES
(BROWN TOPS)
REPAIR AND REBUILDING WORK
-TOURNAMENTSOCCER-
U .S. BILLIARDS - ARDAC CHANGERS
M & M DISTRIBUTING
2322 Hampton Ave .
St. Louis, MO 63139
(314) 781 -7138
" SINCE 1975"
9
"I think If an operator can turn a round and sell his table
in a few years into the home market
and recoup much of his orlglnallnvestment--
it would go a long way to Insure the satisfaction of his locations"
to fiis table too long. Right?
MARCET: Yes, that's one of the problems we're
having as manufacturers. We're trying to get this
replacement thing off dead center. We feel that if
an operator would move his tables a little bit
quicker and sell them to the homes and purchase
new tables more often, it would be a~other way to
show his locations that he's working for them-
looking out for their best interests. It would show
them that he's not just interested in going in there
and cleaning out the cashboxes. It would show a
location owner that a pool table is an investment.
And the fact is that the resale value of coin-op
pool tables to the home market is fantastic. I don't
know what it is about a coin-op table but there's a
certain aura about it that makes people want to put
them in their basements. After three years of
commercial life, an operator could probably recoup
around fifty to sixty percent of his original
investment by reselling to the home; so I think
that's a natural if I ever saw one. And it's not a bad
proposition at all. When you think of the resale
value of some of the other coin-op pieces after three
years time, you realize that a pool table is a good
solid investment.
So I thinf the sale to home markets is a natural if
I've ever seen one. I would estimate that about
seventy-five percent of the tables are ending up
going . there right now. Now, I know many
operators are getting by keeping their tables
longer. They'll recover the tables and they don't
look too bad, and the reason for that is that a pool
table is made like a tank. But I think if an operator
can turn right around and sell that table in a few
I~Xl:J()I{rl'IN(t?
PLAY METER: But with other types of games ,
when you bring in a new piece, you see your
collections go up. Can an operator witness an
increase in his collections if he buys a new pool
table?
MARCET: Again, it's a different theory we're
working with with pool tables. What happens is
that with another type of game- such as a video or
pingame- the players will play it for awhile and get
tired of it. But this isn't the case with a pool table.
Sure, a new table might increase play somewhat,
but I don't think you can say it would double
collections or anything like that. I feel the purchase
of a pool table is more or less a psychological
thing- it shows the location that you're looking out
for him. It's a good answer to that always asked
question: "What have you done for me lately?"
PLAY METER: What impact do you think the
dollar coin will have on the pool table?
MARCET: It depends if the dollar coin idea ever
gets off the ground. But, assuming that it does,
there should be no problem for the operator in
including that in his pricing of pool tables. This is an
area where I think electronics could really help out
because, with a dollar coin a player could buy more
time on a pool table. We're looking into that area
right now, but I'm afraid that unless the dollar
coin's acceptance picks up, this may not turn out to
be a reality.
To"ens are The Answer!
Do you want to o perate a Pinba ll G ame on 34 Krup ecs?
62 Cruze rios? 29 Fra ncs? 4, 3 50 Lira ?' .. Tokens are th e
answer. Coin A ccepto rs and Slide C hutes are easily ad·
justed for To ke n Ope ratio n. Bill Changers can be quickly
modifie d fo r uirtually any size To ke n, and the number of
Tokens d ispe nse d can be se t for an y qu antity.
It is important to aI/ow a margin of size diffe rence from
the coins in use in any country, to preuent slugging. Pro ·
10
years into the home market and recoup much of his
original investment- it would go a long way to
insure the satisfaction of his locations.
uiding the p rop er To ken is selected. Coin Mechs can be
set to elim inate slugging co mpletely.
If you are exporting new or used equip ment. you owe it
to you rself and to your customers to consider Tokens and
all of the aduan tages they offer.
Ca talogue and assorted sam p les are auai/ab/e on req uest.
Pho ne (606) 255·5990. o r write Van Brook of Lexington.
Inc .. P.o. Box 5044. Lexington, Ky. 40555.
PLAY METER, October, 1979

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