Play Meter

Issue: 1979 October 15 - Vol 5 Num 19

"I think that after bumper pool opened the doors for pool,
people found out that bumper pool was a Httle bit harder
game than pool because you couldn't
get lucky with a shot as you can do in regular pool"
was an innovation. It was one of the first kind of
items that was out there, and it made money.
Then we experienced a transition period where
pool tables replaced the bumper pool tables. I think
the reason that happened was that after bumper
pool opened the doors for pool, people found out
that bumper pool was a little bit harder game than
pool because you couldn't get lucky with a shot as
you can do in regular pool. You have to shoot
gently, with a soft touch, and the fact that pool
didn't have all these refinements and that you can
shoot harder-and with a certain degree of
success-probably over the long haul showed
bumper pool to be perhaps a more difficult game.
But, all the same, I think it did its job. It opened the
doors for new locations for pool tables. So, what I'm
saying is, yes, there might be some innovation in
the actual game design that might help the growth
of the market, but after awhile I think you'll always
fmd that all things will return to six-pocket pool.
PLA Y METER: A lot has been said about the pool
table being the silent earner on the operator's
route. Do you have anything to add in this regard?
MARCET: Well, the pool table is a staple. It's
there, and it's going to be there every day. It
doesn't ask for that much attention, and it gets to
be a nice steady piece for the operator. There's no
flashiness to a pool table as there is to a pingame or
video game. It's just a steady, reliable, good-look-
ing piece that doesn't require much attention
either. Its advantage is that it doesn't require a lot
of service attention like the other pieces.
Now, you've got to remember that we're
cognizant of the competition from other games,
such as pinball; but, all in all, we feel the pool table
is the backbone of an operator's route because, day
in and day out, it does a good job and give a good
return on its investment. The other pieces on the
route may have more flash. But the fact remains
that a pool table is much easier to maintain.
PLAY METER: As you've just pointed out, the
pool table is an easy piece to maintain, but do you
feel there's a danger in all this- for the operator, I
mean?
MARCET: Yes, exactly, I would say that's true.
Some operators have made pool table maintenance
look too easy and, as a result, have ended up losing
their pool table locations to other operators or, even
worse yet, had their locations buying their own
tables. The mistake these operators made was that
they made pool table servicing look too simple. But,
more than that, they really weren't doing their job,
taking care of the table the way they should have
been taking care of it. You see, if an operator goes
in there every week and just removes the money
from the cash box, he's leaving himself open to
troubles.
There are some things he's got to do if he wants
to hold onto that location-such things as replacing
the chalk, checking the cue sticks, making sure all
the balls are there, checking to make sure the cloth
is clean and serviceable and the table is level. If a
table needs a new cloth, the operator should make
sure the guy gets a new cloth. All this requires
some effort on the operator's part, but if an
operator goes in there and makes it look like there's
no effort at all to servicing a pool table, the location
owner is just naturally going to start thinking he
could do that himself and get an extra fifty percent
of the collections.
PLA Y METER: What can be done to speed up the
push to fifty cent s?
MARCET: Something that can be done at the
manufacturing level, and it's something we're doing
right now, is to send out the tables from the plant
with double quarter push chutes as standard.
Hopefully, in this way, the operator would be able
to keep the pricing that way because, he could
explain, that's the way the tables are coming from
the manufacturers these days. Maybe by our acting
as a third party here, we might be able to help the
operator with this problem. And quarter-per-play
pool is a problem. A good reliable pool table, which
Coin Operated Game Supplies
Challenger Fussball Tables
Challenger Fussball Parts
Challenger Chemicals
Challenger Billiard Supplies
O. B. A., INC.
2522 IRVING BOULEVARD. DALLAS. TEXAS 75207 • 214-630-8004
8
PLAY METER. October, 1979
offers a good even game, is priced far too low at 25
cents per game. A coin-operated pool table offers a
terrific ten -minute bargain for the entertainment of
the customer. And this in itself is justification
enough for any price increase an operator might
make. Now, even if the operator goes to fifty cent
play, he's still going to find himself playing catch -up
just to keep pace with inflation .
PLA Y METER: What else can an operator do to
secure his locations?
MARCET: I think promotions such as tournaments
and league play can certainly help here. An
operator can probably do better if he formed
leagues in his locations. But, actually, leagues and
promotions of this sort are designed to make more
money for the locations because they can be held on
the location's slowest night and help the bar owner
increase his business. Now, from this standpoint,
the operator gains in two ways-he makes a little
more money off his pool table because the players
will play more and practice more on his tables . But,
more importantly, it shows the location owner how
the operator can help him out. Of course, it's
already been proved that when an operator is able
to get the players on a location involved, he gets
their commitment. They'll play the games more
often. But the most important thing is that his
chances of losing the location-of the location
actually going out and buying its own table-is
practically nil. So, from that standpoint alone,
promotions such as league play are a definite plus
for the operator. It was for this reason that Valley
was involved in the BCA league championships last
year and why we're going to be supporters again
this year. We feel everyone who took part in the
event benefitted from the promotion.
\
Our competitors ( .
suggest
a longer mast;
we think
there's
a better
Call us.
C. A. Robinson & Co.
2301 W. PICO BLVD .• LOS ANGELES, CA 90006
Tel: (213) 380-1160
REPRESENTING:
ALCA • ALLIED . AMERICOIN . ATARI-KEE • BALLY
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FOOSBALL EXPERTS
PLA Y METER: What is the most popular table on
location today?
MARCET: Well, speaking just for ourselves, it
would be the 93-inch table followed closely by the
101-inch table.
PLA Y METER: What kind of space does an
operator need to accommodate the varying sizes of
pool tables?
MARCET: Well, for a seven-foot table, an operator
probably needs an area about 12 feet by 15 feet, and
for an eight-foot table he probably needs a space
about 14 by 17 feet. You can't really get much less
than that. Of course, the deciding factor is space. I
might add, that some operators think there's an
agrument to go for an even smaller table-like a
six-foot model-even if the space calls for a larger
table, because the games would go faster. It would
appear better because, if the table is smaller, the
players would have a shorter span to shoot. And it
follows that the shots would be easier and the game
would be over quicker. But there's an argument
against this reasoning, and what it is, is that the
smaller table just doesn't seem to attract as well as
the larger tables do.
PLAY METER: Obviously, from the manufactur-
er's viewpoint, you must feel an operator holds on
PLAY METER, October, 1979
DISTRIBUTOR FOR
TOURNAMENT SOCCER
• W E STOCK ALL PARTS-
LOW PRICES ON:
LOCATION READY USED TABLES
TOTALLY REBUILT TABLES
(BROWN TOPS)
REPAIR AND REBUILDING WORK
-TOURNAMENTSOCCER-
U .S. BILLIARDS - ARDAC CHANGERS
M & M DISTRIBUTING
2322 Hampton Ave .
St. Louis, MO 63139
(314) 781 -7138
" SINCE 1975"
9

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