Play Meter

Issue: 1979 October 15 - Vol 5 Num 19

PLAY METER: How would you evaluate the pool
table market today, from a manufacturer's point of
view?
MARCET: Even though it's felt that the pool table
market today is a replacement market, it doesn't
mean, from a manufacturing and distributing
viewpoint, that we can't do some real hard selling to
move more tables. Of course, some people would
look at the pool table market today and say it's a
no-growth situation, but I don't think that's the
case at all. Even though we may feel the pool table
market is, generally speaking, a replacement
market, we still feel there is something that
perhaps we could do in the future which would help
us turn this thing around.
PLAY METER: We have seen in the case of other
coin-op games where innovations, such as the
introduction of solid state technology, have helped
open the doors to more locations for more games.
Do you think it would take some innovations on the
product itself to open more locations to pool tables?
MARCET: First of all, I think that pinball and so
forth are just a little bit different from a pool table
in this area. But that doesn't mean I think
innovations won't come in the pool table market. I
think those innovations will come; and they will, no
doubt, help the whole market. But actually, with
what we've seen so far-with the attempts to
marry electronics to pool tables-hasn't really been
all that impressive. Yet, still, I think the electronics
field can offer some possibilities. One way in which I
think it might help us is that it could give the
operator a chance to price his pool games according
to time play, rather than on each individual rack of
fifteen balls. That is, electronics can make it so that
a player could actually buy time on a pool table,let's
say, something like fifty cents for ten minutes.
During that ten-minute span, the table would
return all the balls; but, after the time has elapsed,
the rack would close and capture all further balls
and players would have to buy more time. Exactly
how well something like that would work out and
whether or not it would actually increase earnings
is something I really don't know about. But it would
seem to be a genuine application of electronics. I
can see where good players would look upon it as a
bargain since they might be able to clear the table
in a shorter time and get in more games for the
same money than some rank beginner who fumbles
around and takes quite a while to clear the table.
PLAY METER: What other types of innovations do
you think might be able to open up more locations to
pool tables?
MARCET: Maybe something that would change the
size or format of the game. But I think actually you
would find these new types of pool tables would end
up going into the same types of locations that
already have pool tables. So I don't know if we're
really talking about opening up new types of
locations, although in the case of bumper pool, I
think you'll find that game opened the door for the
future sale of pool tables. But now we see that
bumper pool has been almost completely replaced
by regular six-pocket pool. You see, bumper pool
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7
"I think that after bumper pool opened the doors for pool,
people found out that bumper pool was a Httle bit harder
game than pool because you couldn't
get lucky with a shot as you can do in regular pool"
was an innovation. It was one of the first kind of
items that was out there, and it made money.
Then we experienced a transition period where
pool tables replaced the bumper pool tables. I think
the reason that happened was that after bumper
pool opened the doors for pool, people found out
that bumper pool was a little bit harder game than
pool because you couldn't get lucky with a shot as
you can do in regular pool. You have to shoot
gently, with a soft touch, and the fact that pool
didn't have all these refinements and that you can
shoot harder-and with a certain degree of
success-probably over the long haul showed
bumper pool to be perhaps a more difficult game.
But, all the same, I think it did its job. It opened the
doors for new locations for pool tables. So, what I'm
saying is, yes, there might be some innovation in
the actual game design that might help the growth
of the market, but after awhile I think you'll always
fmd that all things will return to six-pocket pool.
PLA Y METER: A lot has been said about the pool
table being the silent earner on the operator's
route. Do you have anything to add in this regard?
MARCET: Well, the pool table is a staple. It's
there, and it's going to be there every day. It
doesn't ask for that much attention, and it gets to
be a nice steady piece for the operator. There's no
flashiness to a pool table as there is to a pingame or
video game. It's just a steady, reliable, good-look-
ing piece that doesn't require much attention
either. Its advantage is that it doesn't require a lot
of service attention like the other pieces.
Now, you've got to remember that we're
cognizant of the competition from other games,
such as pinball; but, all in all, we feel the pool table
is the backbone of an operator's route because, day
in and day out, it does a good job and give a good
return on its investment. The other pieces on the
route may have more flash. But the fact remains
that a pool table is much easier to maintain.
PLAY METER: As you've just pointed out, the
pool table is an easy piece to maintain, but do you
feel there's a danger in all this- for the operator, I
mean?
MARCET: Yes, exactly, I would say that's true.
Some operators have made pool table maintenance
look too easy and, as a result, have ended up losing
their pool table locations to other operators or, even
worse yet, had their locations buying their own
tables. The mistake these operators made was that
they made pool table servicing look too simple. But,
more than that, they really weren't doing their job,
taking care of the table the way they should have
been taking care of it. You see, if an operator goes
in there every week and just removes the money
from the cash box, he's leaving himself open to
troubles.
There are some things he's got to do if he wants
to hold onto that location-such things as replacing
the chalk, checking the cue sticks, making sure all
the balls are there, checking to make sure the cloth
is clean and serviceable and the table is level. If a
table needs a new cloth, the operator should make
sure the guy gets a new cloth. All this requires
some effort on the operator's part, but if an
operator goes in there and makes it look like there's
no effort at all to servicing a pool table, the location
owner is just naturally going to start thinking he
could do that himself and get an extra fifty percent
of the collections.
PLA Y METER: What can be done to speed up the
push to fifty cent s?
MARCET: Something that can be done at the
manufacturing level, and it's something we're doing
right now, is to send out the tables from the plant
with double quarter push chutes as standard.
Hopefully, in this way, the operator would be able
to keep the pricing that way because, he could
explain, that's the way the tables are coming from
the manufacturers these days. Maybe by our acting
as a third party here, we might be able to help the
operator with this problem. And quarter-per-play
pool is a problem. A good reliable pool table, which
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8
PLAY METER. October, 1979

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