Play Meter

Cantor leaves Atari post,
pins hopes on promotion firm
Carol Kantor , who conducted the
marketing services department and
helped develop much of Atari's
successful promotional concepts , is
leaving the firm to open her own
promotions business .
Consequently , Atari announced
the promotion of Colette Wei! to
manager of marketing research.
Mary Takatsuno and Linda Butcher
were also elevated to new positions
with the Sunnyvale , California video
giant . Takatsuno and Butcher will
work as marketing analysts .
Kantor's first solo effort will wear
the tag Business Builders and will be
located in Cupertino , California. The
company will offer a variety of
promotional services to the ·coin
machine industry , including custom
promotion programs for operators.
"Operators are appreciating what
promotions can do ," Kantor told
PLAY METER . "That was easy to
see from the promotions we con-
ducted at Atari ."
One of Kantor's immediate pro-
Carol Kantor
jects will be a "semi-customized"
arcade newsletter. The newsletter
will contain certain information perti-
nent to all arcades with other sections
reserved for information peculiar to
specific operations . The newsletter
will be directed at the players , and as
such will serve as a promotional tool
for the operators.
Business Builders also offers pro-
motional paraphernalia such as
T-shirts , buttons, decals, etc . Kantor
will be in attendance at the AMOA
show to demonstrate her new
promotional concepts .
Wei! has worked in the Atari
research program for two and a half
years . In her new position she will
have full responsibility for new
product and marketplace research
and analysis for inputs to the
marketing decision process . "In her
new position , Colette's education
and experience in marketing re-
search will continue to be an asset to
Atari's growth ," commented Frank
Ballouz, Atari director of marketing .
Irving Kaye appoints
Tennessee distributor
The Irving Kaye Company , manu-
facturers of coin-operated pool ta·
bles, has appointed Rowe Interna-
tional of 628 Madison Ave ., Mem·
phis , Tennessee as the exclusive
distributor for Kaye products in their
territory.
According to Bill Currier , sales
manager at the Kaye company , "with
the very capable hands of Bill
Stewart at the helm and Ron Harris
in sales , we have every confidence
that their phenomenal success with
our new Silver Shadow pool table
will continue to be a source of pride
to the Irving Kaye Company . Their
concern with providing only top
calibre equipment to their customers
has made them the most sought-after
distributor in their area and we are
most pleased to have them repre-
senting us."
Sandler Vending Company of Minneapolis , Min nesota hosted a "Profit
Seminar" and luncheon recently at the Golden Valley House for some
sixty owner/ manager operators, who responded enthusiastically to talks
on "Your Future With The $1 .00 Coin ," "Pinball Management," a nd
"Return on Investment Forum ." Here, Bernie Powers of Bally points to a
business curve that seems to be heading in the wrong direction .