Play Meter

Issue: 1979 March 15 - Vol 5 Num 5

Play Meter writers contest winners
Charles C. Ross's thorough three-
part series on amusement machine
depreciation has been selected as the
$500 first-place winner in PLAY
METER 's writers' contest . And Barry
Fireman , for his editorial statement
concerning quality control (o r lack of
it) and warranty programs (or lack of
them) , won the $500 first -place
money in the magazine's editorial
contest.
Ross's first article in the series
appeared in the January issue , the
ser:ond article last month, and the
final install ment appears in this issue .
Fireman's guest editorial statement
appeared in the October , 1978 issue
of PLAY METER.
The second-place winner ($250)
in the feature article contest was
Michael Mendelsohn whose article
"What to Look for When Purchasing
New Games" appeared in the
November, 1978 issue of PLAY
METER . The third-place winner in
the feature article contest went to R.1.
Lyttle for "Soliloquy of a Pinball ,"
which ran in the August , 1978 issue .
Other finalists in the feature article
contest and the months those
submissions ran in PLAY METER
were as follows (not in any particular
order) : "Pinball Through the Ages"
by Tom Stroud , drawings by Tim
Skelly (February , 1979) ; "Where's
the Music?" by Ron Rysztogi (July ,
1978) ; " Property Assessment Rip
Off" by Mic hael Mendelsohn (March ,
1979) ; "Confessions of a Two-Year-
Ol d" by Leigh Palmer (J anuary ,
1979) .
The other entries which were
finalists in the judging for the $500
prize for best guest editorial were
(and month the editorial ran) as
follows: Thomas Poplar (February),
and Greg Zink (March) .
All writers whose articles were
published received , in addition to
any prize money they might have
received regular payment according
to PLAY METER's regular profes-
sional writing payment scale . All
have been asked to contribute
material on a frequent basis to the
magazine .
Ralph Lally II , editor and publisher
of PLAY METER , said of the
contest: "We were certainly pleased
with the overwhelming response to
the contest. But , to be truthful , we
were not the least bit surprised . We
have long realized that there is a large
amount of untapped expert informa-
tion within the operating ranks of this
industry, and this contest , we feel ,
brought some of that talent to the
fore .
"This does not preclude others
within the industry from submitting
articles or article suggestions for the
magazine ," Lally continued . "Just
because the contest is over , that
doesn't mean that PLAY METER has
stopped its talent search for new
writers within the industry . PLAY
METER will always be open to new
articles and suggestions , whether
they agree or disagree with our
editorial position ."
The deadline for the contest was
November 1, 1978, but because of
the large response to the contest,
Lally said , articles and feature stories
entered in the contest were held for
publication as late as March , 1979
(this issue) .
Schroth elected
president
Whitey Schroth of Vend Music
Service in Hermiston , Oregon was
elected president of the Oregon
Amusement and Music Operators at
the association 's
annual meeting
January 19 . 20
at the Valley Riv-
er Inn in Eugene .
Oregon .
Other associa-
tion officers who
were installed for
1979
include
vice president .
Jim liVingston.
Vee Lee Amu se - Wh itey Schroth
ment. SI. Hel -
ens; secretary -treasurer. John Wed -
dle. ABC Amuse ment , Eugene .
Fred Granger , AMOA 's executive
vice president. and Wayne Hesch ,
president of the AMOA were among
the invited guests.
Keels moves
After being in business in the
downtown area of Florence. South
Carolina for 33 years . Keels Music.
Company. Inc. has moved into a
new 15.000-square-foot building out
on th e edge of town .
PLAY METER , March , 1979
Jeremy Brett, star of Dracula, the Broadway hit currently running at the
Shubert Theatre in Chicago , gives the evil eye to Dracula, Stern
Electronics, Inc . 's latest pinball machine release . The Dracula machine's
first release sold out very quickly , and Stern Electronics has stepped up
production to meet increased demand around the world .
9
Aladdin's Castle looks to expand
national pinball championship
A national pinball championship
which would take in arcades from all
across the co untry and pingames
from all the leading manufacturers
may be in the offing for 19 O.
Jules M illman of Aladdin 's Castle
told PLAY METER recentl y that he
had already contacted all the major
U . . pinball manufacturers (inclu-
ding Bally . Gottlieb , Williams, tern,
and Atari) and that "a ll of them
expressed interest in being part of
such a promotion ."
Last year Bally Manufacturing and
Aladdin 's Castles. a subsidiary of
Bally , taged the Bally uper hooter
contest. It was billed as the national
pinball championship tournament
and drew extensive national media
attention . In an attempt to open up
th e comp tition . Millman said. Bally
and Aladdin's Castles had already
begun actively soliciting oth r manu -
facturer and arcade operat ors to
participate .
Millm an said that present plans
called for the establishment of a
pinball con test association which
would take out a booth at the AMOA
how in Chicago and at the
I.A .A .P A. Show in N w Orl ans .
M illman said that the type o f
arcades that would b eligible to
participat in the competi tion would
be "any cI an. well -run arcade that
has a full -time attendant on duty ."
H added that the arcade must hav
at least thirty pieces of equipment.
Arcade op rators interested in learn -
ing more about the planned promo-
tion should write M errill Millman .
Aladdin' Castles. 2822 . Paulina ,
Chicago. Illinois 60657.
Arcad s. Millman said. would be
charg ed n ntrance fee . but the bulk
o f th e co t would be undertaken by
th manufacturers . There would be
no cha rge to the players .
TRG
ommunications.
which
handl d th publicity for last year's
tournam nt. is pre en tl y conducting
a stud y to find out what such a
tournam nt would cost .
One of th purpo es of stablish-
ing a pinball cont st a ociation and a
national tournam nt. said Millman ,
would be to attract attention to the
fact that pinball is a game of skill and
not a game of chance . Pre ently the
IR
cont nds that pinball tourna -
m nt ar gaming cont ts. which
makes the tourn amen ts t chnically
ill gal in most o f the coun try . The
proc ds for the 19 0 uperShooter
cont st . however . will be going to a
charitable organization : and there-
for th tournamen t will abide by
gov rnm ntal gUidelines .
M illman also noted , in passing .
that last year's SuperShooter cham -
pion . K n Luncetord . participated in
pinball promotion aft r claiming his
n tionaltitle and won nineteen out of
v ry tw nty matches he play d .
" That." aid Millman . .. ems to
indicate th t pinball i a ski ll game
and not a gam of chane ."
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10
Bringing down
the roof
A s strange as it may sound. it took
the collapse o f a school's ro of to
point out th
value of coin -op
amusement quipmenl.
After th ir chool's roof co llap ed
under snow. more than 2.000 high
chool stud en ts had to attend their
c1asse
on th
campus of th
Univ rsity of Colorado for three
w ks during January .
With th 2 .000 -plus high school
stud nt on camp us for their classes .
th
dir ctor o f th e University of
Colorado' studen t center. Jim Scha-
f r . notic d a phenomenon - the
pinball gam . coin -op pool tables .
and bowling alleys started making
abou t 400 a day .
chaf r th n noted that other
chools in n d of money (and do
any of u Iiv in an ar a where th
chools hav all th
mon y they
11
d?) . might conside r installing a
pinball parlo r . After all. with an xtra
400 a day. tach r pay increa es .
new t acher' alari s. n w educa -
ti ona l
quipm nt could sudd nly
become a lot more f asibl to many
chool board .
PLAY METER. March , 1979

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