Play Meter

Issue: 1979 January 15 - Vol 5 Num 1

Mailbox ....
Appreciates surveys
Having come from a back-
ground of market research and
product viability testing, I can
appreciate your annual surveys
and use them in decisions we
make regarding line extension
and product decisions.
If enough of us got together
and requested it, we could
petition and possibly get the U.S.
government industry analysts to
provide better data out of their
surveys of business taken every
five years. The result would be
even better market intelligence
from which we manufacturers
and others could make marketing
decisions.
Sympathy
I sure have sympathy for Mr.
Robert Johnson (Fun land Amuse-
ment, Inc. in Milwaukee, Wis-
consin, PM, Oct. p.40). I operate
the Eight Ball Recreation Center
in Delaware City, Oklahoma, and
now the city government is
putting in a free game room at
the taxpayer's expense . It is in
direct competition with my bu.si-
ness.
If any of your readers have any
helpful information about what
can be done, please let me know.
Eight Ball Recreation Center
Sunnylane Circle
Delaware City, Oklahoma
[405) 677-9333
Mali
The Henry W. T. Mali & Co . Inc.
'l£1 Park Ave . South
New York, NY 10010
(212) 475 4!1lO
Toll Free: (fOJ) 223 6468
6
James Ruegemer
Executive Vice President
Sunbird Corp.
Man behind
the scenes
As you all know trade maga-
zines are educational and look
into the future of arcade equip-
ment. Every month I pick up an
article in one of these magazines
and read about who· heads what
organization, or who is involved
in what charity.
But how often do we hear
about the many people working
in the background of his organi-
zation? I, like everyone else, took
for granted the people that work
with us. Until the other day,
when I made a phone call to
Cleveland Coin and found that
Bob Griffith was hospitalized
(Incidentally, he is not a rela-
tive).
When a man is at his job an
hour before time and stays an
hour late, even when he is not
obligated to, and does so just to
insure that business is carried on
as usual, this is the kind of effort
that distinguishes the little guy
behind the boss. Or should we
call him the giant behind the
boss. Without him very little
would be accomplished. More
often than not the boss is either
busy with one of his pet projects
or charities. The day to day
business is carried out by the
so-called giant, which we take for
granted.
I know myself, because of
communications between differ-
ent distributors, we get com-
fortable with the people we talk
with. When there is someone new
at the other end of the phone you
just don't have the same rapport
as before. Not to say the person
on the other end of the phone is
not competent, but it takes time
to build a comfortable relation-
ship.
Therefore, I feel it is very
important that we give recogni-
tion to the man that is always
behind the scenes keeping the
business running. I feel that this
month we should salute Bob
Griffith at Cleveland Coin as one
of these men, and hope Bob has a
speedy and healthy recovery so
he can get back to taking care of
business as usual.
Edward R. Griffiths
Monroe Distributing Inc.
Billiard Cloth
t}
le 20-Plain, Styl
920-Backed
Fa brics ' de veloped pecifically for
coin-operated table
A vailable through your eli tributor.
PLAY METER , January, 1979
Progress
Let me compliment you on
the progress of PLAY METER
magazine. You really are pro-
viding a service to the industry,
and I congratulate you.
Robert S. Rhinehart, Jr.
Executive Director
F.A.M.A.
ed during the last several years
with the advent of mall game
rooms. The operators of these
rooms look to receive delivery of
new equipment prior to the
Thanksgiving/.Christmas period
of the year ,their busiest season).
As is the case this year, when
new equipment is shown in
mid-November, it is hardly poss-
ible for them to accomplish this.
My suggestion is that which-
ever show would be held in the
fall, should be held as early in the
fall as possible; perhaps late
September or at the latest, early
October. If the other show could
be rescheduled in mid to late
winter, it would serve as a
showcase for those seasonal
operators who are, at that time of
the year, beginning preparation
for their forthcoming summer
season.
Alan Bruck
Banner Distributing
Philadelphia, Pennsylvania
Imagine
In response to the eight-dollar
fee: can you imagine the impact if
all operators were to boycott
buying 45's for one month? That
would open a few eyes. Could it
happen?
Dale H . Otway
Buckeye Amusements
Orlando, Florida
[Ed. - That might make someone
take notice, or perhaps operators
might try boycotting the per-
formers for a particuw.r perform-
ing rights society. Jukebox ope-
rators, as best as we can find out,
buy between 40 and 60 percent of
aU pop 45's and between 70 to 90
percent of all country singles.
There appear to be no set figures
for the R&B singles.]
Start the Hew Year
off right with these
drastic price reductions
ARCADE Ii VIDEO
AMERICOIN Dozer .... $695
ATARI Sprint II . .. .. .. 1595
ATARI Sprint 8 ... . . . .. 3395
ATARI Breakout ... .. . . 895
ATARI Super Bug . . .. . 1245
ELCON
Robot Bowl (new) . .. .. 1295
EXIDY Car Polo .. . .. ... 695
EXIDY Circus . .. . . . .. . . 895
EXIDY Death Race ... . 1125
COCKTAIL TABLES
Dates too close
Our industry has two main
opportunities each year to dis-
play its product lines to our
operator customers on a national
level: our own A .M.O.A. show
and, for the last several vears,
the LA.A.P.A . show.
It seems a shame that the dates
of these shows fall so closely
together, that the majority of the
operators who do attend, attend
either one or the other. If the
dates of these shows could be
rescheduled so that one would be
held in the fall and the other in
the mid-winter, I believe that the
entire industry would benefit.
The game industry has chang-
PLAY METER, January, 1979
BALLY Fun 4 . . .. . ... .. $395
FUN GAMES Take 5 . ... 395
MIRCO 21 .. ..... .... .. 895
MIRCO Super Stud .. ... 895
MIRCO
Strikes & Spares . ... .. 1095
GREMLIN
Comotion I & II . . . . . . . . 895
ELCON
Blockbuster N4 .. .... . 1095
OVER 100
ELECTRO-MECHANICAL
FLIPPERS
EXIDY Robot Bowl . .. . 1145
GREMLIN Blockade . . . . 695
MIDWAY Wheels 1 ..... 595
MIDWAY Wheels 11 .... . 745
MIDWAY Gunfight ..... 845
MIDWAY Seawolf ... .. 1195
P.S.E. Bazooka ... . .... 795
P.S.E. Desert Patrol. . .. 795
SEGA
Plinker's Canyon ... ... 3695
SPECIAL!
SP'ECIAL!
SPECIAL!
LIKE HEW
DYHAMO
"CB"SOCCERS
$395 EACH
PLEASE CALL FOR SPECIAL PRICES ON ANY TYPE
OF NEW EQUIPMENT
ADVA"CE DISTRIBUTI"G COMPA"Y. I"C.
2820 North Grand Boulevard • St. Louis, Missouri 63107
314-852-1600
7

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