Play Meter

Issue: 1979 January 15 - Vol 5 Num 1

~I.AY
.Illm
Vol. 5, No.1
January 15, 1979
~LAY
III
••••••••••••••••••••••••••
••••••••••••••••••••••
Staff
What I. Depreciation .,d
What Method I. Beat For Vou .. .................... 18
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
Marketing & Research :
Beau Eurell
Charles Ross, an operator and a college instructor, has
some tips for operators as far as determining what
method of depreciation is best for them. First of a
three-part series.
International Editor:
David Snook
Editor, Coin Slot
PLA V METER Playa the Gam_ . . . . . . . . . . . . . . . . . . .. 1.
Robin Minnear
Game Doctor
In the second of his two-part report, Publisher Ralph Lally
completes his review of the new games that made their
debut at the AMOA Show.
Roger C. Sharpe
Zac Oliver
Gene Beley
DickWelu
Tom Howarth
Mary Claire Blakeman
It Looks Uke a Setting for a
Murder Mystery, but there are
Kiddie Rldea .,d Plnbells lnalde ....•.............. 25
Technical Editor:
Correspondents:
Art Direction :
Katey Schwark
Administrative Assistant:
Valerie Mitchell
Typography:
Vickie Lofton
Circulation Manager:
Gloria Dering
Staff Cartoonist:
Norm Rockwell
Advertising Representative:
Ralph C. Lally II
European Representative:
Esmay Leslie
PLAY METER, January 15, 1978.
Volume 5, No. 1. Copyright 1978 by
Skybird Publishing Company. PLAY
METER is published semi-monthly on
the first and fifteenth of the month.
Publishing offices: 112 North Road-
way, New Orleans, La . 70184. Tel. :
504 / 282-0261 . Subscription rates :
U. S. and Canada - $25; Europe and
Japan - $45; elsewhere - $50. One
order subscription : 2-9, $20 each;
10-24, $17 each; 25 or more, $15
each . Advertising rates available on
request. No part of this magazine
may be reproduced without expres-
sed permissiun. The editors are not
responsible for unsolicited manu-
scripts . Second-class postage paid at
New Orleans 70113. Postmaster:
Send Form 3579 to PLAY METER,
P. O. Box 24170, New Orleans, La .
70184.
European office: PLAY METER Pro-
motions, " Harescombe" Watford '
Road , Northwood Middx . England ,
Northwood 29244.
Western Regional Office: P. O. Box
692, Chatsworth, Ca ., 91311. Tel. :
213/ 882-4005.
PLAY METER , January, 1979
The A. T. E. Exhibit scheduled for later this month will
take place once again in the haunting Alexandra Palace.
COnf .... on. of a Two-Veer Old .................... 44
Leigh Palmer, still another writers' contest entrant, gives
an opinion as to who the operator should be satisfying.
How the New Tax Lew Affecta Vou ......•......... &2
Joseph Arkin, a tax expert, gleans the pertinent
information from the 1978 tax law.
The Art of Picking location •. ...................... &4
Staffer Gene Beley talks about the key to any arcade
operation - the location.
The Critic Take. a Seat . .......................... . •
Pinball critic Roger C. Sharpe sits down to analyze the
relative merits of the new cocktail table pingames on the
market today.
From til. Edhor. . . . • . . . . . . . . . . . • . . . . . . • . . . . . . . . .... 4
Mailbox ...........................................•
Opet-adng. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Dl8'b'tbudng • • • • . • • • . . . . • • • • • • • • • • • • . • • • . . . • • • • • •• 14
M .... c Programming .•............................ 31
MMufacturlrlg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 48
T ecIInlcal Topics. . . . . . . . . . . . . . . . . . . . . . . . . .........•
Critic'. Corner ...•...........•.........•..........•
New ProcIUC'D. • • • • • . • • • • . • • • • • • • • • • • • • . • • • • • • • • • • 71
11Ide. to AcIverd.,. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 7&
ClMSffIecI . . . . . . . . . . • . . . . . . . . . . . . . . . . • . . • . . . . . • . .. 78
The year 1979 is upon us , and I'm sure a lot of you are wondering what
it will be like . If I were a fortune teller, I would happily answer that question
for you . But as a journalist I feel it's best to leave the predictions to the
fortune tellers and the forecasts to the weathermen .
One thing you can be certain of in 1979, however , is that it will be
another difficult year as far as the nation 's economy is concerned . This
New Year will not be without its inflationary problems and spiraling costs .
In light of this situation , I thought it best not to bore you with speculations
but rather give you some advice for determining your own success in
1979.
"Prepare for the worst ; and, if it doesn 't happen , think how much better
off you'll be ." These words were spoken to me when I was a child , and
I've found that they still hold true today . To adequately prepare for the
future , you must set speCific goals for yourself. Setting goals and achieving
them is the key to personal and financial success .
When setting new goals , try to be as realistic as possible . If you set them
too high , you may become discouraged early and end by defeating your
own purpose . Conversely , if you set them too low, you end up cheating
yourself. If ~ou plan to increase your revenue this year . keep in mind that
you need to increase it by at least ten percent just to stay with the rise in
inflation . A goal of fifteen to twenty percent would certainly be more
realistic .
Once you have established your goals, the next step is to make a plan of
action . Note specifically how you intend to increase your revenue or cut
back on your costs . Start programs that are designed to meet the goals that
you set. At certain intervals throughout the year . evaluate your plans and
programs and gauge their effectiveness . Sound planning and regular
follow-ups are essential to achieving goals .
There are a number of ways in which you can improve your own profit
picture . Developing new locations. upgrading present ones. cutting back
on marginal locations . providing better service . better commission
arrangements . higher play prices , and careful of equipment purchases are
some areas . Start keeping more records . You should know what the
average pinball or phonograph on your route earns . likewise . you should
know what your average location earns. Once you know these figures , you
can aim to increase them and because you have them on record you can
accurately measure your success . These are just some of the goals that you
can set for yourself. There are indeed a great many more . but only you can
decide what areas you can improve on most. The main thing is to realize
that you cannot predict the future , but you can certainly prepare for it. So
don 't sit around wondering about the future . do something about it.
~~
----
Ralph C. Lally II
Editor and Publisher
PLAY METER, January, 1979

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.