Rosen develops an arcade
that's not for kids
"We have created something in
Dallas that has never been done
before with an arcade . We have
designed an environment that will
complement the excitement and
innovation of today's electronic video
games and pinball machines and
make players feel they are part of the
action. " So says Fred Rosen ,
preside nt of M.A.R .S . Management
Corporation of Texas, who is
bringing electronic excitement to
Dallas in a new amusement center
called "Scores, " located in European
Crossroads Shopping Center .
" Adults have
always loved
games, " Rosen said. " But , in the
past , arcades have been thought of
as a place for kids- that is no longer
the case ."
M.A .R.S . Management chose
Dallas for its first location because the
Metroplex is growing , with a mobile
and young population that gets out a
lot. Scores will cater primarily to the
active crowd that frequents discos ,
restaurants , and clubs in Dallas . No
one under seventeen will be permit-
ted in the evening , unless ac-
companied by an adult .
Scores' decor reflects today's
contemporary design . The ceiling is
covered with a series of progressively
larger neon circles, designed locally
by Roland Edwards . The 4 ,500
square-foot floor space , of "coin -
indented' black rubber acetate by
Nick Glasbrook , is divided into
semi-circles by metallic partitions. A
lighting system is responsive to the
sound system that was custom
designed by Showco , Inc . - all of
which adds up to an ultra chic
environment.
"With approximately 100 new
electronic video and pinball games ,
we believe we'll attract families,
couples , and singles during an
evening out to try their luck on some
fascinating machines in an exciting
environment ," said Rosen .
The chic family amusement center
offers the latest and the largest array
of video games and pinball machines
including SeawoT! II, Skydiuer, in
addition to electronic Footbal/, Black
Jack , Wildfire , and Spaceride .
Each pinball game offers the
competitive action of five balls.
Tokens , which are purchased at
the door , are used in place of actual
coins . Players can even use the bank
charge cards to buy tokens . In
addition , gift certificates redeemable
in tokens, can be purchased for the
holidays .
"We want Scores to be a place
where people can spend a couple of
hours actively participating in chal-
lenging fun . Arcades , as a form of
entertainment , are coming out of the
Dark Ages . The national manu-
facturers , such as Atari , Gottlieb and
Bally , are contributing to this move-
ment by building new innovative
machines . Now we are creating an
exciting atmosphere to go along with
the machines ."
Fred Rose n 's arcade in Dal/as , Texas will cater to those who frequent
discos . re staurants , and clubs .
-
Virginia operators hold quarterly meeting
The Amusement and Music Ope-
rators of Virginia (AMOV) held its
first quarterly meeting of the new
year January 14, 1979, at the
Holiday Center in Richmond , Vir-
ginia .
An unusually large number of
members were in attendance at this
meeting where one of the main
topics of discussion was the new state
laws giving localities the right to
impose a local license tax and a gross
receipts tax on coin machine opera-
PLAY METER , February, 1979
tors .
In addition , new officers and
directors were installed for the
coming year . They are as follows :
C .H . Hudson , president ; C . E.
Morse , first vice preSident ; M.L.
Holland , second vice president; and
Lou Corso , secretary-treasurer. New
directors for 1979 are Arthur Bazaco ,
John Cameron , Carl Coleman,
Doug Colbert , R .W . Claud , Jim
Donnelly , Harry Fake, Lewis Jones,
Robert Minor , John Newberry , Ken
O'Connor , Arnoff Pantelides , Rich-
ard Peery , Jesse Richardson , William
Sams , Claude Smith , and Rex
Whitley .
It was also reported the 21st
annual convention of AMOV will be
held October 4 ,5, and 6, 1979 , at
the John Marshall Hotel in Rich-
mond .
An added highlight to this meeting
was the hospitality suite hosted by
Empire Coin Machine Company ,
Inc . on Saturday night before the
meeting on Sunday .
9