Play Meter

Issue: 1979 August 01 - Vol 5 Num 14

UPDATE EDITION
Vol. 5, No. 14
August 1, 1979
B·ritish tax ''disastrous''
Michael Shefras, vice president of
the British Amusement Catering
Trades Association , summed it all up
with one word: "Disastrous."
The latest problem for operators in
the United Kingdom is another tax
burden. In a country where taxation
is habitually unrealistic , operators of
coin-operated amusement and gam-
bling devices have been stunned by a
colossal seven percent rise in the
Value Added Tax, a gross earnings
tax which now allows the English
government to demand fifteen per-
cent right off the top of operators
revenues .
According to Alan Willis , general
secretary of the British Amusement
association, the tax is designed to be ·
passed on to the operators' clients.
"The tenants are going to have to
pay the increase as far as single-sites
are concerned ," Willis told Coin Slot ,
the British trade magazine.
"The effect ," he further explained ,
"is to reduce the earnings of the
industry. In a limited number of
instances it will be possible to recoup
some of the V. A. T. by adjusting the
percentages of payout machines, but
only in a very small number. In the
vast majority of cases it is not possible
because the machines are not made
that way ."
The real hammer blow of the
additional tax fell on arcade owners
who have no way of passing on the
tax costs . The increase in the V.A.T.
is translating into an extra seven
percent straight off the top of their
profits with no means of recouping it.
In the already overly burdened
jukebox sector of the industry, the
Value Added Tax is being looked at
as the final eliminator: "What we are
saying ," expresses Coin Slot , "is that
if the terms remain the same , then
the increase in V .A. T. effectively
wipes out either fifty percent or one
hundred percent of the operator's
profits . The increase in V .A .T .
therefore practically wipes out the
jukebox industry's profitability ."
Meanwhile, in an effort to deal
with the stunning blow , the British
Association called a series of meet-
ings to discuss the tax increase with
industry representatives.
First, the single-site operators met;
the prevailing climate was one of
distress at the implications of the
V.A.T., combined with a determina-
tion to take aggressive action.
Manufacturers , distributors, and ar-
cade owners then conducted meet-
ings and similar stormy responses
were evident everywhere.
The "action" will not center
around removing or reducing the
tax , as Willis stated: "That is a waste
of time . What we have to do is find
ways that are acceptable both to the
trade and to the Government of
easing the effect in other directions."
He said that the Association has
already produced a package of
proposals covering "every facet of
the business that is affected, " and
that a telegram had been sent to the
Minister of State , Treasury , pointing
out that the increase in the V.A.T. is
a turnover tax on the trade and that
there is no way of passing it on to the
customer.
Being as the arcade owner is most
confined by the tax - completely
lacking alternatives for passing on .the
tax - the Association is attempting to
secure the rights for operation of .two
and five pence machines. Such
allowances, the Association con-
tends , would bring relief to the
seaside arcade .
CALENDAR
August 16-19
Music Operators of Michigan, Boyne
Mt. Lodge, Boyne Falls
October 25-28
NAMA national convention , McCor-
mick Place , Chicago
September 15-16
North Carolina Coin Operators
Association , Sheraton Center , Char-
lotte
November 9-11
AMOA international exposition ,
Conrad Hilton Hotel , Chicago
October 5-6
Amusement & Music Operators of
Virginia , John Marshall Hotel , Rich-
mond
January 18-20
Oregon Amusement & Music Ope-
rators Association , Valley River Inn ,
Eugene
October 11-13
West Virginia Music & Vending
Association , Ramada Inn , South
Charleston
January 18-20
Music Operators of Minnesota, Min-
neapolis
October 14
Deutsche Wurlitzer Distributors Meet-
ing, Hotel Croatia , Dubrovnik , Yu-
goslavia
June 5-7
Music Operators of Texas , Flagship
Hotel , Galveston
Vol. 5, No. 14
AMOA offers term life
August 1, 1979
Staff
Publisher and Editor:
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Mike :5haw
Marketing & Research:
Beau Eurell
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Zac Oliver
Correspondents:
Pat Matthews
Roger C. Sharpe
DickWelu
Tom Howarth
Art Direction :
Katey Schwark
Administrative Assistant &
Classified Advertising:
Valerie Cognevich
Typography:
Vickie Lofton
Circulation Manager:
Gloria Dering
Advertising Representative:
David Pierson
European Representative :
Esmay Leslie
PLAY METER , August 1, 1979.
Volume 5, No. 14. Copyright 1979 by
Skybird Publishing Company . PLAY
METER ( ISSN 0162-1343) is publish-
ed twice monthly on the 1st and 15th
of the month . Publishing offices: 112
North Roadway, New Orleans, La .
70124, P. 0 . Box 24170 , New
Orleans, 70184. Tel. : 504/ 282-0261 .
Subscription rates : U. S. and Cana-
da-$25; Europe and Japan - $45;
elsewhere - $50. One order subscrip-
tion: 2-9, $20 each; 10-24, $17 each;
25 or more, $15 each . Advertising
rates available on request. No part of
this magazine may be reproduced
without expressed permission . The
editors are not responsible for
unsolicited manuscri pts . Second -
class postage paid at New Orleans
70113 and additional mailing offices .
Postmaster: Send Form 3579 to
PLAY METER, P. 0. Box 24170,
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European office: PLAY METER Pro-
motions, " Harescombe" Watford
Road , Northwood Middx. England,
Northwood 29244.
Western Regional Office : P. 0 . Box
692, Chatsworth , Ca ., 91311 . Tel. :
213/ 882-4005.
Music Research Dept .: Dennis Dan-
ko, Mgr.; Bonnie Focazio .
The AMOA offers an attractive life
insurance plan for its members and
their employees. The plan is for term
insurance, which is an inexpensive
kind of life insurance which does not
"pay off" at any maturity date as
other types of life insurance might
do . Term life insurance is coverage
that can be collected on only in case
of the death of the covered
individual .
The AMOA plan is attractive
because this term coverage has been
discounted for group participation .
International Administrators, who
administer the plan, estimate savings
of thirty percent over similar cover-
age purchased individually .
The plan is underwritten by
Mutual of New York which has
included a disability waiver in the
plan. Such a waiver will provide a
continuation of your insurance with-
out cost to you , but only if you
become totally disabled (unable to
work) . You must be under sixty to
partake of this aspect of the policy
and be disabled for six consecutive
months before MONY will begin
paying the premiums for you .
The policy can be purchased in
$10 ,000 units ; up to $100,000 of
coverage is offered . As such , the
policy can be seen as inexpensive
coverage for someone who lacks any
insurance coverage for his survivors
or as additional coverage over
policies already in existence . Inflation
has severely depleted the value of
what once might have been thought
adequate coverage, and inexpensive
term insurance is a popular way to fill
out a weakened .insurance situation .
The plan also offers opportunities
to cover the insured's family . A wife
can be included for a minimal rate
and children from 14 days to
twenty-three years old - as long as
they are unmarried dependents-
can be protected under the plan for
eight dollars per quarter (per $2 ,500
of term insurance) . You can insure
the wife for up to $25 ,000 (but only
up to half of your coverage) , while
the limit for each child is $5 ,000 .
Participation in the plan is limited
to individuals under 70 , and only
renewals (with benefits cut in half)
are allowed to those over 60 . You
have 31 days after a premium due
date to pay up before you are
cancelled . Of course , if you cease to
be a member of AMOA , your
coverage will stop .
Quarterly premiums, arranged according to the age of the insured, are
listed below :
Member or Employee's Age
Member
SpOUM
Children
Under 30
30-34
35-39
40-44
55 60
S2 25
56 00
S2 50
$7 90
53 25
$12 95 522 20 535 10
5 5 00 5 7 00 S11 00
45-49
50-54
55-59
S48 20
$16 50
60-64"
65-69°
$48 20
$13 00
S61 80
519 10
$8 00 Regardless of nu mber of ch ildren or age of mem ber.
Wurlitzer humming along
In the midst of depressing jukebox
news almost everywhere , Wilhelm
Foekel of Wurlitzer has recently
announced record sales for the
German manufacturer. The com-
pany's coin-op division 's success ,
however , is not dependent on the
jukeboxes we have come to identify it
with .
"Traditionally vending machines
are an essential part of the Wurlitzer
product line ," indicated Foelkel. "As
our music box business has remained
very stable , our total sales volume on
coin-operated products during the
fiscal year just ended shows an all
time high .
"An upward trend in vending can
be recognized worldwide ."
In an effort to take advantage of
the contemporary life style , Wurlitzer
has developed a hot drink vending
machine that accepts credit cards .
The system is considered advanta-
geous to locations where there is little
fluctuation of people who patronize
the machines , such as factories , large
offices , or schools. The system is
des igned to eliminate problems
caused by small coin shortages,
change return , and accounting pro-
cedures necessitated when com -
panies subsidize sales prices.

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