Play Meter

Issue: 1979 April 15 - Vol 5 Num 7

CINEMATRONICS
thanks its fine distributors for a great 1978 and
looks forward to a greater 1979 .
. . . local Cinematronics
distributor's showroom
floor this spring.
Look for 'STARHAWK'
our latest 3-D video
action game on your . . .
p roudly presenting our national distributors:
ALABAMA
GEORGIA
MASSACHUSETTS
NEW YORK
OREGON
Birmingham
Birm ingham Vending
205/32-4· 7526
Mon tgomery
Franco Dist.
205/83-4-3455
Atlanta
Greater Southern
404 /3 52 -3040
Dedham
Bally Northeast
617 /329-4880
Peekskill
Coin Machine Dist .
914/ 737-5050
ILLINOIS
MICHIGAN
Chicago
Empire Dist .
312/871 -7600
Detroit
Empire Dist.
313 /368-8500
Syracuse
Bally Northeast
315/463-625 7
Portland
McKee Dist.
503/ 234 -7225
Dunis Dist .
503 / 234-5491
ARI Z ONA
Phoenix
Rowe International
602/279 -2314
CALIFORNIA
Los Angeles
C.A . Robinson
213 /380-1160
Portale Automatic
Sales 213 /746-1191
San Fran cisco
Advance Automatic
415/86-4-0400
INDIANA
Indianapolis
Empire Dist.
317/352-0466
MINNESOTA
Minneapolis
Lieberman Music
612/ 887-5300
NORTH CAROLINA
Charlotte
Brady Dist.
704 /373-1211
OHIO
IOWA
MISSOURI
Des Moines
Philip Moss & Co .
515/ 288-3331
St. Louis
Musical Sales
314/535-4310
KENTUCKY
Central Dist.
314/621 -3511
Monroe Dist .
216/781-4600
Louisville
Kentucky Coin
502/583-2813
Kansas City
Rowe International
816/531 -2715
Dayton
Monroe Dist.
513/223.{)550
Ph ilip Moss & Co .
816/421-4570
Columbus
Cleveland Coin lnt 'l.
614/846-8590
Cl eveland
Cleveland Coin lnt'l .
216/692-<>960
COLORADO
LOUISIANA
Denver
Row. International
303/ 534-6308
New Orleans
New Orleans Nov.
504/529-7321
NEW JERSEY
FLORIDA
Shreveport
S & H Dist.
318/222-16-42
North Bergen
Betson Enterprises
201 /86-4 -2424
Cincinnati
Royal Distributing
513/771--4250
MARYLAND
NEBRASKA
OKLAHOMA
Baltimore
Banner Specialty
301/955-5060
Omaha
Central Dist .
402/553-5300
Oklahoma City
Southwest Vending
405/ 232.{)253
Miami
Belam Florida Corp.
305/621-1-415
Jacksonville
Southern Music
90-4 /356-1337
PENNSYLVANIA
Philadelphia
Bann er Specialty
215/236-5000
Eastern Music
215/564-4415
Pittsburgh
Banner Specialty
412/782.{)800
Wilkes-Barre
Roth Novelty
717/824-9995
TENNESSEE
Memphis
Game Sales
901/525-8351
Nashville
Sammons -Pennington
615/244 -3020
TEXAS
San Antonio
All Coin Equipment
512/222 -2306
Houston
H.A . Franz
713 / 523 -7366
Lubbock
Lovell Co .
806/ 762-0666
Dallas
State Music
21 4/744 -3-4 77
UTAH
Salt Lake City
Struve Dist.
801/328-1636
WASHINGTON
Seattle
Music -Vend Dist .
206/682 -5700
WISCONSIN
Milwaukee
S.L . London
41-4/3-4-4 -3220
Green Bay
Empire Dist.
4 14/468-5200
CANADA
Edmonton
Don's Vending
403/-43-4-2-4 33
Vancouver
J.E . Weatherheed
60-4/29-4-8271
EXPORT
New York City
R .H. Belam. Co .
212/689-5&33
TELEX 223333
CINEMATRONICS, INC.
1466 PIONEER WAY
PLAY METER , April, 1979
EL CAJON, CALIFORNt A,
5
Mailbox .. . .
Overreaction
Roger Sharpe's tirade against
the film, "Tilt," (Duck Pinball!
Here Comes "Tilt"! Feb. 15, 1979)
is predictable. from an industry
man, but it is an extreme
overreaction in light of the
movie's mediocrity.
Apparently, Sharpe has read
only the Dell paperback, an
undoubtedly juiced-up version of
the original Rudy Durand story
used in the movie, which was
categorically tedious.
I have seen an advance screen-
ing of the movie and, as an
operator and citizen, I must
inform Sharpe that "Tilt" is no
threat to the amusement in-
dustry. "Tilt" doesn't even in-
elude the sex alluded to in his
article. A little "Pretty Baby"
influence in t his film starring
Brooke Shields could only help
the plodding pace.
It should be noted that "Tilt"
has been vacillating between t he
film editor and the film can for
two years. Columbia Pictures (D .
Gottlieb's parent company, ironi-
cally) recently signed to release
the film this spring, but the
studio's committment to "Tilt"
seems shaky at this time, ac-
cording to people close to the
film.
Sharpe's call to arms is un-
necessary. Any area that would
let a movie like this affect
passage of pro-amusement ordi-
nances is better off without
amusement equipment, and so is
the operator.
Nothing is more frustrating
than operating within a set of
hostile and prejudicial regula-
tions in towns that don't want
you. And I highly doubt that any
area trying to liberalize amuse-
ment game rules will be in-
fluenced negatively by this virtu-
ally plotless movie.
Let's face it. Even though our
industry has done much in the
1970s to clean up its reputation
and become more accepted na-
tionwide, it's unrealistic for any
of us to act as if gamblers and
sleazy people don't sometimes
gravitate toward pinball games.
So, I think operators would be
making fools of themselves by
picketing theaters showing the
film , as Sharpe suggests. "Tilt"
simply doesn't have the impact or
authority to threaten pinball
ordinance decisions. The only bad
•• ~'''''''''''''''''''''''''''''''''''''''''''
••
•• •
" T he So uth's Leading Supplier for Coin Machine
• •
Parts & Supplies"
F R EE
fo r the asking - Ou r New 1979 CAT ALOG. 304 pages full
of quality supplies to assist you in your Coin Machine
Operatio ns. To receive our Catalog, please phone or wri te to :
:
::
PEACH STATE DISTRIBUTING COMPANY
1040 Boulevard , S.E. , Atlanta, Georgia 30312
Phone: 404 _ 622-440 1
publicity "Tilt" promises to stir
up is its own.
"Tilt" is artless, scriptless , and
a waste of talent, time, and
expenses. It's not the kind of fare
that will spur anybody into
Roger
C.
act ion-including
Sharpe when and if he sees it.
Paul M. Thiele
Los Angeles,
California
No worry
Roger Sharpe's lament about
the possibility of the movie "Tilt"
giving our industry a black eye is
well taken and as per usual with
Roger, it is well written .
However, I would not worry
too much about any movie
destroying the image of our
industry or even hurting it. In
spite of the fact that "Tilt"
associates pinball with gambling,
dope, and other vices, I do not
think too many people will apply
the guilt by association rule to
pinball games.
Miss Brooke Shields is still
considered a nice, little girl even
after "Pretty Baby" and "Tilt ;" so
we can say t he same about our
flippers. They are still innocent
per se.
I have not seen the movie yet,
but the words of the main song
from same seem to be what
pinball games really mean to the
masses t hat play them.
Here are the words to the
song "Pinball, That's All": It's the
challenge you've always wanted/
But you're finally in control/You
don't have to dream about it/ It
doesn't matter if you're young or
old/ It's every man's chance to
finally hit the ball/ It's pinball/ It's
my music, it's my T.V./It's the
lights of Las Vegas/ It's Disney-
land to me/ When it puts its back
• · to the wall/ No matter if you're
: short or tall/ It's every man's
: chance to finally hit the ball/It's
pinball- that's all. / Now it may
be just a game to you/ It's
everything to me/ It's pinball.
So, to Roger and everyone
else, all I can say in closing is that
any movie that has a song like
:: this cannot be all bad.
g
I
-;._.I ~:w::&&lllllllll.lllllllllllllllllllllllllllll' \ .. ~
6
New
Orle!:s~o~:~C!.
PLAY METER, April , 1979

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