Play Meter

Issue: 1978 November 15 - Vol 4 Num 21

The tax revolt's 'Paul Revere'
featured at NAMA convention
Howard A. Jarvis , provocative
author and sponsor of California's
tax referendum , was keynoter at the
opening session of the 1978
Convention-Exhibit of Vending and
Foodservice Management , October 5
through 8 at Atlanta 's Georgia World
Congress Center.
• With a record 190 exhibitors
showing the newest versions of
vending machines , food service prod-
ucts , equipment and services needed
by industry companies , the sponsor-
ing National Automatic Merchan -
dising Association (N . A. M. A. )
held its national convention in
Atlanta for the first time .
More than 6 ,500 convention
visitors attended the four-day affair .
Program topics also included a
review and forecast of economic
trends by Leo Cherne , executive
director of the Research Institute of
America , New York City; a
discussion of plans for a new dollar
coin by U. S . Bureau of the Mint
Director Stella Hackel ; a keynote
address by association chairman Dick
Estey of Portland , Oregon , and
numerous discussions of industry-
related topics presented by panels of
experts or treated in group discus-
sions .
J. Gordon Scott III , Scott Vending
Company , Forest City , North
Carolina , was general chairman of
the convention ; and William Finn ,
Trico Vendors , Easthampton , Mass-
ach usetts , was program chairman,
assisted by Richard Ball , Wes-Tex
Vendor initiates
foosball 'mini-tour'
Mitchell Games Machines of
Mitchell , South Dakota-a vending
route owned and operated by Adrian
Hoines , ElRoy Gruenwald , and
David Backlund-is initiating a new
concept of foosball play for its South
Dakota players . That concept is a
tournament mini-tour .
M. G . M. has always been a
pioneer in South Dakota foosball
promotion and had a loyal body of
players , but this is the first year that
an organized and well-advertised
$1 ,000 mini-tour will be run .
The success of the tour depends
on player response (which has
always been good) and location
cooperation . M. G . M. has been
able to use not only its primary
locations but has even been asked to
install foosball tables in new
locations because of the expanded
business foosball promotion brings.
[n these new locations where just
foosball tables were set in , says
Hoines , owners are seeing their
profits double and triple because of
increased patronage .
According to Hoines, there are
many advantages to running a
mini-tour. First , as has been
mentioned , foosball play can double ,
triple , or even quadruple . Increased
play, Hoines reports , leads to a
desire for tables at home , and this
10
becomes an outlet for old coin-op
tables , thus allowing the operator to
buy new models .
This increased demand for home
tables , he points out , allows for the
operator less depreciation expense
since the selling price for the home
model should remain as high as the
purchase price for a new coin-op .
From the interest generated by
mini-tours , M. G . M. plans to take
an additional step and develop
foosball leagues , run by the players
and locations . This will give
operators a steady , weekly foosball
income .
Most players are excited by the
prospect of leagues , Hoines pOints
out , but they should not be
attempted before a large core of
players is developed from tourna-
ment promotion . M. G . M. believes
that December is a ripe time to begin
leagues after the mini-tour program
has begun , and players are becoming
more involved with the sport.
A mini-tour involves a series of
small tournaments in various loca-
tions for $50 to $500 scheduled on
the same poster for advance
advertisements . Operators interested
in developing a mini-tour can contact
Adrian Hoines , Premier Soccer,
Rural Route 114 , Mitchell , South
Dakota 57301.
Vending , Mineral Wells . Texas , and
Bennet Taylor , Rochester Coca-Cola
Bottling Company , Rochester , New
York . Mrs . William H . Martin ,
Columbus , Georgia , was in charge of
ladies' program activities.
Entertainment highlights included
a reception sponsored by vending
machine manufacturers on October 6
and the annual N. A. M. A. ban -
quet on October 7 with the Peter
Duchin Orchestra and Singer Helen
Forrest entertaining .
"[t Only LOOKS Automatic ," a
new audio-visual story produced by
N. A. M. A . which gives a look
behind the operations of vending and
foodservice management firms , was
shown for the first time October 6 . [t
is available
for
purchase to
N. A. M. A . members and others,
N. A. M. A.
President G .
R.
Schreiber said .
The Friday program also offered
thirty different round-table discus-
sions on such diverse topics as
computer applications , foodservice
trends , cigarette vending and em-
ployee training .
Other Friday subjects included a
discussion on acquisitions and
mergers , employee incentive pro-
grams , and the keynote address by
Ms. Hackel on coinage .
On Saturday concurrent sessions
dealt with trends in cigarette vending
and maintaining a company's non-
union status . Newly appointed
N. A. M. A .
labor counsel P .
Kevin Connelly led the discussion .
General sessions on Saturday
covered parts inventory control
systems , a panel discussion on
innovative foodservice management
methods and the economic trends
review by Cherne.
The Sunday morning concluding
sessions covered management of
cash flow and getting maximum
results from the use of computers .
All meetings were held at the
Georgia World Congress Center .
The special programs for ladies
featured tours of historical areas , a
seminar on financial and estate
planning , and several luncheons .
Sponsors of the ladies ' programs
were The Vendo Company , National
Vendors , R. J . Reynolds Tobacco
Company , and Rock-Ola Manu-
facturing Company .
The convention banquet enter-
tainment was sponsored , as in
previous years , by Philip Morris
U. S. A .
PLAY METER, November, 197 8
Locations take notice--
Pinball aHracts customers
8usiness has been picking up at
the Fireside Lounge in Dayton ,
Ohio , yet the 120-seat cocktail
lounge has not remodeled its decor ,
lowered its prices , or changed its
service or menu.
The big difference, says owner
Dave Kimmel , is the Fireside's new
pinball machine , which typifies the
trend currently taking place across
the country . Pinball's rising popu-
larity is making lounge and restaurant
owners take notice : the colorful
flipper games not only can produce
additional revenues with no capital
investment, but attract patrons as
well .
"All ages of people like to play
pinball ," Kimmel says, "from kids to
senior citizens . The games provide
something for the customers to do ,
whether they are waiting to meet
someone or simply seeking some
fun . Then other customers get
intrigued watching the players and
before you know it , people are lined
up waiting to play ."
The lines really began to form at
the Fireside when the lounge was
one of the first in the countrv to
receive Contact , Williams Electronics'
newest game . Contact , with its solid
state electronic components , features
memory banks , innovative dual-
action flippers , a specially-designed
wide body for increased action , and
unique outer space sounds , quite
appropriate for the futuristic theme of
the backglass and playfield.
"Our customers liked it more than
any other game we've had ," Kimmel
says. "Some even wanted to know
how to purchase one . Due to the
game 's popularity , we placed it at the
front of the lounge and it's been
doing dynamite ."
" Dynam ite" means minimum rev-
enues of $100 a week . But Kimmel
believes there are even greater
benefits to be generated : more
customers.
''I'm promoting the game in my
radio advertising ," he states . "It's
really one of a kind . I believe the
game will attract more people which ,
of course , not only means greater
pinball revenue but more business at
the bar."
Additionally , this added attraction
does not cost Kimmel a single penny .
"I simply order the games from my
local pinball operator, and he brings
the games to the lounge ," he
explains. "I have no investment
whatsoever , I don 't even lease the
games. Hayes maintains the ma-
chines and replaces them , if needed .
There 's no risk for the restaurant or
lounge owner .
"With the breakthrough in solid
state electronic pinball games and its
many innovations," Kimmel adds , "I
believe more and more elegant
restaurants and lounges-such as
ours - will become sites for the
machines . These games are more
sophisticated and can attract all types
of clientele .
"For instance , our lounge is
fully-carpeted , has liquor-barrel fur'-
niture and is patronized primarily by
middle-income people between the
ages of 21 to 40 . The games blend in
perfectly and are played from the
moment we open until we close ."
CALENDAR
November16-18
International Association of Amuse-
ment Parks and Attractions Exposi-
tion (I.A.A.P.A.) , Civic Center,
Atlanta , Georgia
January 23-25
Amusement
Trades
Exhibition
( A. T . E. ) annual trade show,
Alexandra Palace , England
January 14-15
Music Operators of Minnesota ,
annual convention , Holiday Inn,
Minneapolis , Minnesota
February 2-4
South Carolina Coin Operators
Association , annual convention ,
Carolina Inn , Columbia , South
Carolina
January 19-21
Oregon Amusement and Music
Operators Convention , annual con-
vention , Valley River Inn , Eugene ,
Oregon
May 11-12
Ohio Music and Amusement Asso-
ciation , annual convention and trade
show, Columbus Hilton Inn , Colum-
bus , Ohio
PLAY METER, November, 1978
"Tilt"
The Pinball Book
There 's a new 138-page paper-
back book out called "Tilt: The
Pinball Book" which is written
specifically for new owners of home
pinball games . The book , written by
Jim and Candace Tolbert , focuses on
home maintenance but also goes into
the history of the game , as well as
some tips on how to play the game.
Included in the home main-
tenance section of the book are
sections on disassembly and setup ,
routine maintenance tips and trou-
bleshooting , how to read a sche-
matic , soldering tips , electrical and
mechanical adjustments , how to
replace a coil , and restoration
techniques . Also included in the
home maintenance section are tips
on basic care of the machine and a
couple of pages devoted to
schematic abbreviations and sym-
bols .
The book also has a ten -page
glossary of terms which helps the
reader get right into the jargon
surrounding the game . The book
does not attempt to make pinball
repair experts of all its readers but just
tries to convey a few simple
maintenance tips which can make
owning a pinball machine a fun
thing , rather than a mechanical
headache.
The book's history of pinball runs
through all the major developments
on the game and includes even some
of what can be considered the
"current events" of the game , such as
the mention of some new solid state
games on the market today , an
upcoming movie about pinball , and
promotional achievements such as
Bally's SuperShooter tournament
earlier this year.
The book is complete with
practical illustrations and black-and-
white photographs which will help
the first-time pinball owner with his
new acquisition.
"Tilt" is published by Creative Arts
Book Company , 833 Bancroft Way ,
Berkeley , California 94710 . It retails
for $4.50, but there are discounts of
up to forty percent for the purchase
of more than ten books . "Counter-
paks" of twenty copies are also
available upon request .
It's a good book to complement an
operator's home sales of old pinball
games .
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