Play Meter

Issue: 1978 May 26 - Vol 4 Num 10

UPDATE EDITION
May26, 1978
Volume 4, Number 10
Bally nets record earnings
Bally achieved record revenues,
net income , and earnings per share
in the first quarter of 1978, according
to William T. O'Donnell, chairman
and president of the Chicago firm.
For the quarter ended March 31,
1978, Bally's revenues were a record
$74,334,000 , 39 percent above
1977's previous first quarter record
of $53,353,000 . Net income for the
first quarter of 1978 rose 125
percent to a record $7,487,000
compared to $3,334,000 in last
year's comparable period . Until now,
last year's was the best first quarter in
Bally's history. First quarter 1978
earnings per share , also a record,
were 62 cents or 121 percent above
the previous first quarter record 28
cents registered in 1977.
The 1978 period includes a net
foreign currency exchange gain of
$320 ,000 (three cents per share).
The corresponding period of 1977
reflects a loss of $160,000 (one cent
per share) .
In reviewing first quarter opera-
tions, O'Donnell singled out three
product areas which paved the way
to the record results.
"Shipments of pinball machines
were sharply higher. versus a year
ago," O'Donnell stated, "reflecting
the substantially increased share of
the pinball market which Bally gained
during 1977 following the intro-
duction of our new all solid-state line
of equipment. The higher volume,
along with advances in manu-
facturing efficiencies also led to
significantly higher profit margins for
the quarter ."
"As for slot machine sales,"
O'Donnell noted, "we are continuing
to experience strong demand for our
Silver Dollar slot machine which did
so well for us in 1977. In addition,
we are now making shipments to
several new casinos in Nevada . This
combination of strong replacement
demand and the requirements for
new casinos is continuing into the
current quarter at an even greater
rate than was experienced in the
record first quarter."
The Navy, Atari learns, is not just a job
(There's fun and games too)
Atari recently attended the first
Fleet Habitability Symposium spon -
sored by the U.S . Navy in San
Diego . As a result, coin -operated
video games may soon be stationed
on board ships to add to the leisure
time recreation of sailors .
The objective of the symposium
was "to develop ideas and proposals
that will strengthen the quality of life
aboard U.S . Navy ships ," indicated
Vice Admiral R .P . Coogan. Atari
representatives met with Navy man-
agers and Fleet personnel to make
formal recommendations to enrich
the habitability of shipboard life .
The proposal to add coin-ope-
rated video games on ships as part of
the recreational facilities program
was viewed as an excellent op-
portunity to improve the program .
Captain R. P . Perry , director of
Special Services for SuPers; was
enthusiastic about the concept. "The
games can provide excellent recrea -
tion for sailors . They can also be
effective · as therapeutic and skill
development aids ," he noted in the
Recreation Workshop .
Several drawbacks were acknowl-
edged concerning the implementa-
tion of the program . The most crucial
of these is the minimal availability of
space on ships . To alleviate this
potential problem , it was recom -
mended that they primarily use
space-saving wall games and table
games which are multi -purpose. The
use of tokens was suggested to help
control cash as well as offering an
opportunity for special prices and
promotions of games on the ship .
Special safety requirements will also
be identified and met .
Atari's Fred McCord sits down to a table game with a U.S. Navy
representative at the first Fleet Habitability Symposium in San Diego. Navy
officials were enthusiastic about the p roposal to use coin-op video games
on ships.
XCOR releases statement
Vol.4 No.lO
May 26,1978
Staff
Publisher and Editor:
Ralph C. Lally II
Managing Editor:
David Pierson
International Editor:
David Snook
Editor, Coin Slot
Technical Editor:
Robin Minnear
Game Doctors
Correspondents:
Roger C. Sharpe
Gene Seley
Dick Welu
Art Direction :
Katey Schwark
Staff Cartoonist:
Norm Rockwell
Typography:
Skybird Typography
Circulation Manager:
Debbie Barnes
Advertising Representative:
Ralph C. Lally II
European Representative:
Esmay Leslie
PLAY METER, May26, 1978. Volume
4, No. 10. Copyright 1978 by Skybird
Publishing Company. PLAY METER
is published semi-monthly on the first
and third Fridays of the month .
Publishing offices: 112 North Road-
way, New Orleans, La. 70124, P.O.
Box 24170, New Orleans, La . 70184.
Tel.:
504/ 282-0261 . Subscription
rates: U.S . and Canada - $25; Europe
and Japan - $45; elsewhere - $50.
One order subscription : 2-9, $20
each ; 10-24, $17 each; 25 or more,
$15 each . Advertising rates available
on request . No part of this magazine
may be reproduced without expres-
sed permission. The editors are not
responsible for unsolicited manu-
scripts . Second-class postage paid at
New Orleans 70113 . Postmaster:
Send Form 3579 to PLAY METER ,
P.O. Box 24170, New Orleans, La .
70184.
European office : PLAY METER Pro-
motions, 15 Great North Road,
Brookmans Park, AL 9 6 LV,
Hertfordshire, England .
XCOR International , Inc . has
announced higher revenues and
earnings for the first quarter ended
March 31 , 1978, and a loss for the
year ended December 31 , 1977 .
Results have been restated to reflect
the previously announced sale of
Seeburg Products Division (PM ,
April, page 55) .
For the 1978 first quarter, reve-
nues increased approximately 10
percent to $26 ,808 ,000 from
$24,455 ,000 for the first quarter a
year earlier, and net income rose to
$1 ,206 ,000 , equal to 42 cents a
share , from $240 ,000 , or nine cents
a share .
According to Chairman Louis J.
Nicastro , the results reflect an
improvement of the company's
operations. "Second quarter earn-
ings should be about twice those for
the first quarter," he said . He added
that the "outlook for the balance of
1978 is also bright."
The net loss for 1977 was
attributable to the Seeburg Products
Division , which has been sold to
Nicastro and members of his family
for $9 ,250 ,000 . Revenues for the
year from continuing operations
were $104 ,473 ,000 , compared to
$90 ,150 ,000 for 1976 . Net income
from continuing operations was
$3 ,554 ,000
compared
to
$3 ,263 ,000 in 197 6 , as restated .
After reflecting losses from and the
disposal of discontinued operations,
and losses from the settlement of
litigation during the year, the com-
pany had a net loss for the year of
$1 ,514 ,000 , or 47 cents a share ,
compared with a loss of $796 ,000 ,
or 25 cents a share , a year earlier .
Non-recurring losses from dis-
continued
operations
were
$4,756 ,000 in 1977 , including a loss
on disposition of $2 ,446 ,000 , com-
pared with a loss in 1976 from
discontinued
operations
of
$4,059,000 , including a loss on
disposition of $287 ,000 .
For the fourth quarter of 1977,
revenues from continuing operations
were $22 ,060 ,000 , compared to
$22,030 ,000 for the same period in
1976 . After giving effect to the losses
for discontinued operations , the
company has a net loss of
$2 ,214 ,000 in 1977 , or 73 cents per
share , as compared with a net loss of
$2 ,344 ,000 , or 80 cents per share,
in 1976 .
Nicastro said the increase in 1977
net sales was attributable to the firm 's
Choice Vend subsidiary , whose net
sales increased substantially com-
pared to 1976. Choice Vend sales
continue to be good so far this year,
he added . Williams Electronics has
completed a period of change to the
manufacture of solid state amuse-
ment games , and demand is strong
for products of King Musical Instru-
ments. Nicastro added that the
company's second quarter has tra-
ditionally been its strongest.
"The company intends to utilize its
approximately $31 million tax loss
carryforwards to secure suitable
acquisition candidates," he added .
XCOR International , Inc . is a
diversified manufacturing and service
company which , through its principal
subsidiaries - Choice Vend , Inc. ,
King Musical Instruments , Inc .,
Williams Electronics , Inc . and XCOR
Entertainment
Inc .- provides a
range of entertainment and leisure
products to domestic and interna-
tional markets , and operates a
theatre-in-the-round in the Cleve-
land , Ohio metropolitan area . In
addition , the company manufactures
and distributes a line of hearing aids,
audio-meters
and
accessories
through its subsidiary , Qualitone ,
Inc.
CALENDAR
July 20-21
Montana Coin Machine Operators
Association , annual convention ,
Fairmont Hot Springs Resort , Butte ,
Montana
June 2-3
Ohio Music and Amusement Asso-
ciation , annual convention , Co-
lumbus, Ohio
Music Operators of Texas, annual
meeting, LaQuinta Royale , Corpus
Christi , Texas
September 15-17
North Carolina Coin Operators
Association , annual convention ,
Sheraton Center, Charlotte , North
Carolina
June 16-18
Illinois Coin Machine Operators
Association , annual convention ,
Playboy Club , Lake Geneva , Wis-
consin
November 10-12
Amusement and Music Operators
Association , annual convention and
trade show , Conrad Hilton Hotel ,
Chicago , Illinois
June 8-10

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